Group 1: Company Growth and Strategy - The company aims to become the leader in tourism in the Yangtze River Three Gorges area and a pioneer in domestic river cruise tourism, leveraging the "One Area Drives" and "One Belt Links" strategies [2][3]. - The first two inter-provincial cruise ships are set to launch in June and December 2026, with a projected annual revenue of CNY 395 million and a net profit of CNY 100 million upon reaching full capacity [3][4]. Group 2: Financial Performance - During the "May Day" holiday in 2025, the company received 122,200 visitors, a 16.83% increase compared to 2024, achieving a new record for daily and overall visitor numbers [5][14]. - In 2024, the company reported a total revenue of CNY 741.32 million, a decrease of 53.68% year-on-year, while net profit fell by 9.29% to CNY 117.59 million. However, excluding the impact of divested businesses, revenue increased by 9.74% and profit rose by 37.94% [10][13]. Group 3: Market Expansion and Product Development - The company is constructing inter-provincial cruise ships to operate routes from Yichang to Chongqing, with future plans to consider additional routes based on market demand [3][4]. - The company has been actively expanding its product matrix, including plans for educational tourism and wellness cruises, having already served over 60,700 students in educational trips by 2024 [11][12]. Group 4: Shareholder and Asset Management - The company has completed the divestiture of non-core assets, such as automotive sales, to focus on its main business of cruise tourism [7][10]. - The indirect controlling shareholder, Hubei Three Gorges Cultural Tourism Holdings, acquired 100% of Hubei Three Gorges Cultural Tourism Co. through a non-compensatory transfer of state-owned equity, maintaining the company's direct controlling shareholder and actual controller [3][4]. Group 5: Safety and Compliance - The company has implemented comprehensive safety measures for its cruise operations, including regular inspections and emergency drills, to ensure passenger safety [11][12]. - The company is committed to adhering to regulatory requirements and enhancing operational management in response to safety incidents in the tourism sector [11][12].

Core Insights - Harbin International Travel Agency has successfully transformed from a traditional outbound travel wholesaler to a leader in the educational travel sector, leveraging its 28 years of experience in the industry [2][3] - The company has shifted its focus to study tours as a response to the pandemic and the digital transformation, emphasizing the importance of quality education and safety in travel [3][4] Company History and Transformation - The agency was established in 1995 as a state-owned enterprise and underwent a shareholding reform in 2004, becoming a private entity in 2014 [3] - Prior to the pandemic, the company focused on outbound travel, operating multiple charter flights to Japan and covering markets in Southeast Asia and the United States [3] - The pandemic prompted a strategic pivot towards educational travel, with a commitment to enhancing the quality of youth education [3][4] Educational Travel Focus - Harbin International Travel Agency initiated its educational travel business in 2006, inspired by Japan's study tours, and has since positioned itself as a key player in this market [3][4] - The agency has developed the "Purple Ice Flower" brand for study tours, establishing partnerships with various educational departments and governments across multiple countries [3][4] Safety and Course Development - The company has implemented rigorous safety measures, including dedicated safety personnel and increased insurance coverage, to address parental concerns [4][5] - Collaborations with universities have led to the creation of exclusive courses that incorporate advanced technologies, enhancing the educational experience for students [4] Social Responsibility and Seasonal Products - The agency aims to diversify its offerings beyond winter tourism by developing year-round products that highlight local culture and history [6] - Plans include hosting large-scale events and exploring the integration of tourism with education and sports [6] Embracing Technology - The travel industry is undergoing a transformation influenced by AI technology, which presents both challenges and opportunities for travel agencies [6] - Harbin International Travel Agency is leveraging AI for product design and new media marketing while focusing on personalized travel experiences [6] Future Aspirations - The agency envisions enhancing the cultural dialogue and educational impact of travel, aiming to create memorable experiences for visitors and transformative opportunities for youth [7]