Performance Advertising

Search documents
Taboola to Announce First Quarter 2025 Financial Results on May 7, 2025
Globenewswireยท 2025-04-16 10:30
NEW YORK, April 16, 2025 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced that it will release first quarter 2025 financial results on Wednesday, May 7, 2025. Management will host a conference call and webcast to discuss financial results at 8:30 a.m. ET. What: Taboola First Quarter 2025 Financial Results Conference Call When: Wednesday, May 7, 2025 at 8:30 a.m. ET Details: Taboola's senior management team will discuss the Compan ...
Taboola.com(TBLA) - 2024 Q4 - Earnings Call Transcript
2025-02-26 18:04
Financial Data and Key Metrics Changes - In 2024, the company achieved ex-TAC gross profit of $667 million, representing a 25% growth year-over-year, and adjusted EBITDA of $201 million, which more than doubled from the previous year [13][42] - Free cash flow reached $149 million, exceeding the original target of $100 million by 49% and representing nearly three times the free cash flow compared to the prior year [13][46] - For Q4 2024, revenues reached $491 million, with ex-TAC gross profit of $212.7 million, growing 26% year-over-year [40][41] Business Line Data and Key Metrics Changes - The enterprise advertising business saw strong growth, contributing to the overall revenue increase, particularly with the onboarding of partners like Yahoo and Apple [42][14] - Adjusted EBITDA for Q4 was $92.3 million, growing 84% year-over-year, reflecting a 30.1% adjusted EBITDA margin [43][44] Market Data and Key Metrics Changes - The company noted that the native advertising market alone is not sufficient to support its ambitious growth plans, as many advertisers prefer standard display ads over native formats [18][21] - The company identified a $55 billion opportunity in performance advertising beyond search and social, driven by challenges in the EdTech landscape and diminishing returns from social platforms [25][28] Company Strategy and Development Direction - The company announced a strategic shift to expand beyond native advertising into the broader performance advertising market with the launch of its new platform, Realize [31][34] - The focus will be on leveraging first-party data and AI to enhance performance advertising capabilities and meet the needs of advertisers seeking better returns [36][38] Management's Comments on Operating Environment and Future Outlook - Management acknowledged that projected single-digit growth for 2025 is below historical rates and long-term ambitions, emphasizing the need to lay groundwork for accelerated growth [15][16] - The company plans to invest in scaling demand and strengthening partnerships while maintaining a focus on cash generation and shareholder value [15][53] Other Important Information - The board approved an additional $200 million for the share repurchase program, bringing the total authorization to approximately $240 million [50][52] - The company will introduce new metrics, including scaled advertisers and average revenue per scaled advertiser, to track growth in advertiser demand [55][56] Q&A Session Summary Question: Concerns about Amazon's new strategy affecting connectivity business - Management views Amazon's actions as an opportunity for growth in the open web and believes that retailers will continue to seek diverse revenue streams [60][64] Question: Limitations of mobile device ecosystem and CTV growth - Management believes that while CTV is primarily for branding, there is an opportunity for performance advertising outside of traditional channels [66][69] Question: Product changes with Realize and Q1 2025 guidance - Realize aims to provide more demand-side tools and access to various ad placements, while the guidance reflects a cautious approach to allow the new product to gain traction [75][86] Question: Revenue growth expectations and competition with established DSPs - Management is optimistic about the potential of Realize to unlock growth and believes that the company can differentiate itself by focusing on performance advertising [96][104]
Taboola.com(TBLA) - 2024 Q4 - Earnings Call Transcript
2025-02-26 14:32
Financial Data and Key Metrics Changes - In 2024, the company achieved ex TAC gross profit of $667 million, representing a 25% growth year-over-year, and adjusted EBITDA of $201 million, more than doubling the previous year's results [9][30] - Free cash flow for 2024 reached $149 million, exceeding the original target of $100 million by 49% and growing nearly three times compared to the prior year [9][31] - The company ended 2024 with a net cash balance of $103.9 million, with cash and cash equivalents totaling $226.6 million, surpassing long-term loan obligations of $122.7 million [33] Business Line Data and Key Metrics Changes - The enterprise advertising business saw strong growth, contributing to the overall revenue increase, particularly with the onboarding of Yahoo [30] - Excluding the impact of the Yahoo deal, the company estimates it grew over 10% on an ex TAC gross profit basis in 2024 [30] Market Data and Key Metrics Changes - The company reaches 600 million people daily, providing real-time insights into consumer behavior, which is a competitive advantage [8] - The advertising landscape is shifting, with many advertisers preferring standard display ads over native advertising, which has been identified as a limitation for growth [12][14] Company Strategy and Development Direction - The company is expanding beyond native advertising to capture the full performance advertising market, which is estimated to be a $55 billion opportunity [16] - The new advertising platform, Realize, aims to drive performance outcomes across various formats and placements, moving away from a sole focus on native advertising [20][21] - The company plans to leverage its first-party data and AI to enhance its offerings and meet the evolving needs of advertisers [24][55] Management's Comments on Operating Environment and Future Outlook - Management acknowledges that the projected single-digit growth for 2025 is below historical rates and long-term ambitions, but emphasizes the importance of laying groundwork for future growth [11][36] - The company is optimistic about the potential of Realize to unlock demand and drive growth, despite current challenges in the native advertising market [69][70] Other Important Information - The company has approved an additional $200 million for its share repurchase program, bringing the total authorization to approximately $240 million [33] - The introduction of new metrics, such as scaled advertisers and average revenue per scaled advertiser, will help track progress in driving advertiser demand [37] Q&A Session Summary Question: Amazon's new strategy to pay media companies for traffic - Management views Amazon's strategy as an opportunity for growth in social commerce and believes that retailers will continue to seek ways to diversify their reach [40][42] Question: Concerns about being limited to mobile devices and CTV growth - Management believes there is a significant opportunity in performance advertising outside of traditional channels and aims to fill the gap left by competitors in the performance space [44][46] Question: Details on the Realize platform and its impact on demand - The Realize platform will provide advertisers with more options and ease of use, allowing them to upload existing creatives and access a wider range of ad placements [55][56] Question: Clarification on Yahoo's performance and future growth expectations - Management acknowledges that while the Yahoo deal has provided valuable supply, the expected growth from Yahoo's advertisers has not materialized as anticipated [66][68] Question: Competition with established DSPs like Trade Desk and Amazon - Management believes that the company can differentiate itself by focusing on performance advertising and capturing budgets from social platforms experiencing diminishing returns [73][75]