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如何将自然馈赠的礼物转化为乡村振兴的动力?许戈辉带你实地考察
凤凰网财经· 2025-12-04 15:24
近日,公益先锋知名主持人许戈辉与知名主持人蔡紫一起来到大别山门户霍山,来到佛子岭生态酿造小镇、佛子岭中心学校、霍山县医院西院 区……一同寻访乡村繁荣的佳话,考察迎驾基金会的善举,感受迎驾公益基金的公益之心。 为什么觉得这儿的人充满了善意?为什么说善行不仅仅是慈善的一个核心,它更是美好生活的基石?做公益节目最怕的是什么?为什么说公益不仅 是解决最基本的生活保障?乡村繁荣应该什么样?《大驾光临》第二季栏目中嘉宾不仅金句频出,还为大家揭秘了迎驾集团将自然馈赠的礼物转化 为乡村振兴动力的方法。 01 这儿的人充满了善意 为什么觉得这儿的人充满了善意? "年轻人是不是愿意留下来,他们是不是能够在家乡找到自己的发展空间。" "你知道做这么多年的节目,我们最怕的是什么?就是当我们接触到企业家的时候,特别怕观众质疑说:哇,又给人家做广告,又带着商业色 彩。"在参观完佛子岭生态酿造小镇后,许戈辉感慨地说,"这次我突然间觉得,要好好地宣传那些有担当的、有责任的、扎扎实实埋头苦干、造福 一方的企业家。" 据悉,迎驾集团先后投资近60亿元,为佛子岭生态酿造小镇建造了两所学校、两所医院、三座桥梁,并正在建设一个儿童乐园。迎驾集团不仅为 ...
不止于咨询:麦肯锡公益日,让专业更有温度,让公益更具力量
麦肯锡· 2025-12-04 10:10
Core Insights - The article highlights McKinsey's commitment to social responsibility through its annual Day of Service, where employees engage in various charitable activities across multiple cities in China, showcasing their dedication to community support and personal growth [2][21]. Beijing Office: Business for Good and Life Care - The Beijing office's activities focused on themes of business for good and life care, featuring a speech by alumni Alex Yang, who shared his journey in promoting innovative public welfare models and supporting diverse organizations [3]. - Employees learned about the urgency of protecting endangered species, specifically the Hainan gibbon, and the importance of biodiversity for ecological systems through presentations from conservation leaders [3]. Hong Kong Office: Community Engagement - In Hong Kong, employees assisted in decorating a home for over forty infants, deepening their understanding of the challenges faced by vulnerable groups [6][7]. - Following a severe fire incident, the team organized fundraising efforts to support affected families, emphasizing the significance of collective action in times of crisis [7]. Shenzhen Office: Depth and Breadth of Public Welfare - The Shenzhen office adopted a hybrid model for their activities, combining online and offline efforts to empower public welfare organizations with professional skills [9][10]. - Volunteers participated in a cleanup event focused on invasive species, learning about the ecological importance of wetlands and the threats posed by non-native plants [10]. Taipei Office: Diverse Care and Warmth - The Taipei office's activities spanned six different areas, including companionship for elderly individuals and preparing Christmas gifts for migrant workers, fostering empathy and understanding of their challenges [12][13]. - The approach of "understanding before action" ensured that support was rooted in deep empathy, encouraging ongoing engagement in public welfare [13]. Shanghai Office: Economic Inclusion - The Shanghai office focused on employment support and education, collaborating with a foundation to provide job guidance and resume optimization for students from impoverished regions [15][16]. - The event was described as a transformative experience, highlighting the dual nature of giving and receiving in public welfare [16]. Chengdu Office: Connection Between People and Nature - The Chengdu office's activities emphasized the connection between urban life and nature, participating in a citizen science project to observe otters in the city [18][19]. - Employees expressed a desire to deepen their understanding and protection of wildlife, recognizing the importance of coexistence with nature [19].
全民公益,广汽丰田“微笑嘉年华”解锁企业责任新表达
Jing Ji Guan Cha Wang· 2025-12-02 10:24
广汽丰田联合小红书发起Just Smile微笑嘉年华,让公益成为生活新风尚 随手做好事,公益成为新风尚 广汽丰田构建线上、线下联动的参与模式,公益成为一种新的生活方式。联合社交媒体平台小红书搭建 线上阵地,公益融入年轻人的日常分享场景,带动海量用户在线上分享自己的微笑瞬间、随手做好事, 激活全民参与热情,让"公益"成为新风尚,让善意流动。 这股线上热潮,在线下转化为一场沉浸式的善意体验。在这里,公益不再是单向的宣讲,而是双向的奔 赴与共创。参与者们在微笑共创中,走进"安全书包伴童行"、"座驾精灵社会教育项目"、"一路青山·生 机森林"等广汽丰田沉淀多年的公益项目。 "微笑嘉年华"的举办,也是广汽丰田"微笑合伙人"理念的生动实践。在活动现场,无论是写下祝福明信 片寄给乡村儿童,还是参与塑料瓶回收、支持安全书包制作,每一个微小的行动都在让参与者成为"微 笑合伙人"的一员,汇聚成温暖力量。广汽丰田将一个涵盖企业、社会组织、机构、志愿者等多方力量 的公益生态,转化为让每个人都能参与、传递善意的开放平台。 三大维度深耕,构筑有温度的企业底色 当公益不再局限于捐款捐物,当环保、教育、安全等宏大命题被拆解成一场轻松有趣的城 ...
太平老友宝藏计划:一场“老有所为”的公益实践
Zhong Jin Zai Xian· 2025-12-02 08:53
Core Insights - The "Taiping Old Friends Treasure Plan" aims to empower elderly individuals to contribute to society through artistic creation and charitable activities, transforming their wisdom into support for underprivileged students [1][2][8] - The initiative highlights the value of the elderly in society, showcasing their ability to create and give back, thus redefining the concept of "active aging" [4][8] Group 1: Program Overview - The program encourages elderly participants to create art and crafts, which are then sold to raise funds for students in need, effectively turning their talents into educational support [2][6] - The initiative has been implemented across various locations, including Hangzhou and Wuhan, where elderly participants engage in artistic activities and community service [3][6] Group 2: Cultural Significance - The program serves as a platform for the transmission of traditional culture, allowing elderly participants to showcase their skills in traditional arts and crafts, thereby revitalizing cultural heritage [5][6][7] - The artworks produced by the elderly not only reflect their artistic abilities but also carry deep emotional significance, connecting generations through shared values and support [6][7] Group 3: Community Impact - The funds raised through the sale of artworks are directed towards supporting students in need, particularly in areas like Lu'an, Anhui, thereby directly impacting the lives of young learners [1][3][8] - The initiative fosters a sense of community and connection among participants, as it brings together individuals from different backgrounds united by a common goal of helping others [3][7]
十五运会和残特奥会公益捐赠总额超1.7亿元
Zhong Guo Xin Wen Wang· 2025-11-27 07:19
十五运会和残特奥会公益捐赠总额超1.7亿元 中新网广州11月27日电 (记者 张璐)十五运会和残特奥会广东赛区执委会获悉,"大爱湾区·共创未 来"——十五运会和残特奥会公益捐赠仪式(简称"仪式")26日在广州塔举行。 广告等商务合作,请点击这里 本文为转载内容,授权事宜请联系原著作权人 中新经纬版权所有,未经书面授权,任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview"),看更多精彩财经资讯。 仪式现场成立"大湾区公益合伙人之家",搭建起大湾区公益协作平台,将更加有效整合社会资源、优化 公益合作长效机制。同时,以"微公益"为理念,现场启动了"十分关爱"计划、"星火相传"爱心接 力、"万企接力·公益助残"行动等三大公益项目,发布"湾区携手·体育强省"公益行动倡议,构建了"线上 +线下"的多元化、立体化的公益捐赠网络,为推动公益力量从"即时响应"转向"系统赋能"。 据介绍,本次仪式作为粤港澳三地联合承办国家级体育盛会的重要配套活动,构建"赛前保障-赛中服 务-赛后延续"的长效公益机制,为湾区体育与残疾人事业发展注入新动能。(完) 来源:中国新闻网 编辑:张 ...
四载相约情暖关山 富德生命人寿“小海豚计划”双重赋能山区孩子
Xin Jing Bao· 2025-11-19 03:13
Core Viewpoint - The "Little Dolphin Program" by Fude Life Insurance continues to provide support and resources to children in Guizhou, enhancing their educational environment and opportunities for growth [1][2][4] Group 1: Program Overview - The "Little Dolphin Program" has been active since 2013, focusing on caring for children's health and growth through various initiatives, including material donations and educational support [2] - Over 1,800 events have been held under the program, benefiting more than 180,000 children [2] Group 2: Recent Activities - On November 12, Fude Life Insurance donated funds for cafeteria renovations, specialized insurance with a total coverage of 870.1 million, and other educational resources to Guanshan Primary School [1][2] - The program includes the establishment of the "Little Dolphin Library" and the distribution of "Little Dolphin Warmth Packages" to support children's health and education [2] Group 3: Educational Initiatives - A variety of engaging courses were offered, including traditional Chinese calligraphy, geography and cultural awareness, symphonic music appreciation, AI knowledge introduction, and financial literacy [3] - The program aims not only to provide knowledge but also to inspire hope and dreams among children in rural areas [3] Group 4: Long-term Commitment - Fude Life Insurance emphasizes its commitment to social responsibility and aims to continue its philanthropic efforts, creating a lasting impact on children's lives [4]
公益支教暖童心|“小海豚计划”重返贵州惠水县关山小学
Zhong Guo Jing Ji Wang· 2025-11-17 01:47
Core Points - The article highlights the ongoing "Little Dolphin Program" initiated by Fude Life Insurance, focusing on supporting children's education and well-being in Guizhou Province [1][2][4] - The program has been active since 2013, with over 1,800 events held, benefiting more than 180,000 children [1][2] - Recent activities included a donation of 40,000 yuan for cafeteria renovations and the provision of specialized insurance totaling 870.1 million yuan for students [2][4] Summary by Sections Program Overview - The "Little Dolphin Program" aims to care for children's healthy and happy growth through diverse actions such as material donations, one-on-one support, and public teaching [1][4] - The program has evolved over four years, providing essential supplies and improving school facilities [1][2] Recent Activities - Fude Life Insurance donated 40,000 yuan for cafeteria renovations and provided "Little Dolphin Warmth Packages" and a "Little Dolphin Library" [2] - The program also includes specialized insurance for students, ensuring a protective safety net for their health [2] Educational Initiatives - Volunteers conducted various educational classes, including traditional Chinese culture, financial literacy, and AI knowledge, aimed at broadening children's horizons and igniting their curiosity [3][4] - The classes are designed to inspire students and enhance their learning experience through engaging and practical knowledge [3] Future Commitment - Fude Life Insurance plans to continue its commitment to social responsibility and community support, aiming to create lasting positive impacts in children's lives [4]
全新梅赛德斯-奔驰纯电CLA上市
Yang Shi Wang· 2025-11-06 13:12
Core Insights - The all-new Mercedes-Benz pure electric CLA has officially launched, offering three models with prices ranging from RMB 249,000 to RMB 299,900 [1][3] Group 1: Product Features - The new electric CLA features advanced technologies including high nickel positive electrodes, silicon oxide negative electrodes, an 800-volt electrical system, and a dual-speed electric transmission, making it a benchmark for energy efficiency [3][5] - It achieves a low energy consumption of 10.9 kWh per 100 km and a CLTC range of 866 km, with a maximum charging power of 320 kW [5][7] - The vehicle is equipped with an AI-enabled smart cockpit and a navigation assistance system tailored for the Chinese market, supporting functions like intelligent lane changing and parking assistance [7] Group 2: Safety and Design - The new CLA comes standard with 11 airbags and has undergone over 180 real vehicle crash tests, achieving multiple safety certifications [7] - The design retains the classic aesthetics of Mercedes-Benz coupes, featuring a star-patterned closed grille and customizable sound experiences [7][9] Group 3: Marketing and Social Responsibility - Mercedes-Benz has partnered with McDonald's for a special vehicle design and collaborated with League of Legends for artistic projects [9] - The company has launched a youth education initiative in partnership with brand ambassador Wang Chuqin, aiming to provide educational resources to over 100 schools in the next four years [9]
从绿茵到绿洲,跨越千里美好同行
Xin Lang Cai Jing· 2025-11-03 04:05
Core Insights - The article highlights the successful culmination of Greentown China's two major public welfare initiatives, "Planting Spring Breeze" and "Kick the Ball," which have been active for eleven years, emphasizing their commitment to environmental and community well-being [2][4][18] Group 1: "Planting Spring Breeze" Initiative - "Planting Spring Breeze" was initiated in 2015 in response to desertification in Gansu, aiming to transform barren land into green oases by planting Haloxylon ammodendron trees [5][9] - Over the years, the initiative has expanded its scope to include agricultural sales and green advocacy, resulting in the establishment of 2,400 acres of Greentown forest and over 160,000 Haloxylon ammodendron trees [9][12] - The initiative's mission is to combat desertification and promote ecological restoration, with each planted tree symbolizing a commitment to environmental recovery [12][16] Group 2: "Kick the Ball" Initiative - Launched in the same year, "Kick the Ball" aims to foster community connections through football, breaking down barriers between neighbors and promoting social interaction [7][9] - The initiative has grown from its origins in Hangzhou to over 20 cities, involving more than 1,000 teams and 18,000 players, thereby spreading the joy of football [9][18] - Recent events included community football matches that not only promoted sportsmanship but also strengthened local ties, showcasing the initiative's impact on community spirit [14][18] Group 3: Future Directions - Both initiatives are set to continue their journeys, with "Planting Spring Breeze" aiming to expand further into desert areas and "Kick the Ball" looking to reach more communities [18][20] - Greentown China remains committed to its core values of sincerity, kindness, refinement, and perfection, seeking to connect more people through these public welfare stories [18][20]
“秦声万里·益暖人心”,快手“益起携手”公益行动为银龄群体送上秋日温暖
Huan Qiu Wang· 2025-10-28 05:03
Core Points - The "Qin Voice Miles, Warm Hearts" charity event was held in Fengzhuang Village, Yan'an, during the 2025 Chongyang Festival, organized by Kuaishou Public Welfare in collaboration with Kuaishou New Knowledge and One Foundation [1] - The event featured donations of winter clothing, food, and assistive devices worth 100,000 yuan to a local nursing home, aiming to meet the daily needs of the elderly [1][8] - The initiative is part of Kuaishou's ongoing "Together for Good" campaign, focusing on supporting vulnerable groups, particularly the elderly and children [1][8] Donation and Performance - The donation ceremony was followed by a special Qin opera performance for the elderly, featuring classic segments that engaged the audience and created a lively atmosphere [3] - The performance included interactive singing and martial arts displays, enhancing the overall experience for the attendees [3] Social Responsibility and Community Engagement - Kuaishou's senior director of corporate social responsibility emphasized the importance of connecting positive influencers with those in need, transforming online attention into offline warmth [8] - The "Together for Good" initiative has been active in multiple provinces, aiming to improve the living conditions of youth and the elderly through collective efforts [8] Future Plans - Kuaishou plans to continue its focus on the elderly's needs and improve their quality of life through ongoing projects like "Together for Good," aiming to foster a more elderly-friendly society [8]