In Canada, the Company's wholly-owned Canadian subsidiary, Pure Sunfarms, is one of the single largest cannabis operations in the world, the lowest-cost greenhouse producer and one of Canada's best-selling brands. The Company also owns 80% of Québec-based, Rose LifeScience, a leading third-party cannabis products commercialization expert in the Province of Québec. – Former consumer goods distribution, food, and retail service industry executive will help guide the Company's global expansion initiatives – VA ...

Financial Data and Key Metrics Changes - The company's total revenue for the second half of 2024 was RMB 128.7 million, down from RMB 200.3 million in the same period of 2023, and for the full year 2024, total revenue was RMB 231.1 million compared to RMB 340.2 million in 2023 [31] - Online advertising services revenue decreased to RMB 100.2 million in the second half of 2024 from RMB 139.8 million in the same period of 2023, and for the full year, it was RMB 180.6 million compared to RMB 238.7 million in the previous year [31][32] - The net loss for the second half of 2024 was RMB 44.9 million, compared to RMB 36.6 million in the same period of 2023, and for the full year, the net loss was RMB 140.8 million compared to RMB 89.2 million in the previous year [40] Business Line Data and Key Metrics Changes - Revenue from enterprise value-added services was RMB 19.4 million in the second half of 2024, down from RMB 40.5 million in the same period of 2023, and for the full year, it was RMB 32.8 million compared to RMB 67.3 million in the previous year [32] - Subscription services revenue decreased to RMB 9 million in the second half of 2024 from RMB 20 million in the same period of 2023, and for the full year, it was RMB 17.6 million compared to RMB 34.2 million in the previous year [33] Market Data and Key Metrics Changes - The company reported a significant reduction in operating expenses, which were RMB 73.1 million in the second half of 2024, down 50% from RMB 147.5 million in the same period of 2023, and for the full year, operating expenses were RMB 119.1 million compared to RMB 276.2 million in the previous year [35] - The gross profit margin for the second half of 2024 was 52%, down from 56% in the same period of 2023, and for the full year, the gross margin was 48.6% compared to 53.5% in the previous year [34] Company Strategy and Development Direction - The company focused on optimizing its advertising operations and enhancing its content ecosystem, which included broadening media reach and leveraging AI technology for operational efficiency [6][7] - Future initiatives include expanding global presence, particularly in Southeast Asia and Japan, and enhancing partnerships with foreign institutions to support Chinese businesses in international markets [20][22] Management's Comments on Operating Environment and Future Outlook - Management expressed cautious optimism regarding advertising revenue growth in 2025, despite macroeconomic challenges, emphasizing the importance of maintaining strong partnerships with key accounts [44][45] - The company plans to continue refining its product offerings and customer base to enhance overall profitability and sustain growth in enterprise value-added services [49][50] Other Important Information - The company launched several AI-powered tools in 2024, including AI text-to-image and AI financial report interpretation, which are expected to enhance content production efficiency [25][26] - The company has established a significant presence in the AI sector, being the first to report on key developments and hosting influential AI product summits [52][53] Q&A Session Summary Question: What is the company's outlook for its advertising business moving forward? - The company has optimized its advertising products and customer base, maintaining strong partnerships with key accounts, and is cautiously optimistic about advertising growth in 2025 despite macroeconomic headwinds [44][45] Question: What progress has the company made in reducing costs and improving efficiency? - The company implemented rigorous cost control measures, leading to a significant reduction in operating expenses and an improved gross margin, with plans to continue refining its organizational structure for better profitability [46] Question: What led to the decline in revenue from enterprise value-added services? - The decline was attributed to macroeconomic uncertainties affecting small and medium enterprises and a strategic restructuring that scaled down low-margin projects, but future initiatives are expected to support revenue growth [48][49] Question: How does the company position itself in generative AI across content and product offerings? - The company has been proactive in the AI space, launching various AI-powered products and maintaining a strong focus on covering the latest AI trends, with plans to further integrate AIGC technology into its content production [52][54]