Core Insights - American Rebel Holdings, Inc. has signed a distribution agreement with Valley Distributing Corporation, expanding the availability of American Rebel Light Beer in Southwestern Virginia [1][3] - The company emphasizes its patriotic branding and aims to resonate with consumers who value quality and American values [3][6] - American Rebel Light Beer has been actively distributed across 11 states since its launch in September 2024, indicating rapid growth in the beverage market [1][6] Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, recently transitioning into the beverage industry with American Rebel Light Beer [9] - The company is committed to quality and community, aligning its brand with patriotic themes [3][9] Product Details - American Rebel Light Beer is a Premium Domestic Light Lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, marketed as a healthier option compared to mass-produced beers [7] - The beer is brewed without corn, rice, or other sweeteners, appealing to consumers seeking a more natural product [7] Distribution and Marketing Strategy - The partnership with Valley Distributing is seen as a strategic move to enhance the brand's presence in Virginia, leveraging Valley's established distribution network [3][6] - The company plans to launch a bold national advertising campaign and engage in key event sponsorships to boost brand visibility and consumer demand [3][6]

Core Points - American Rebel Holdings, Inc. announces a limited-time free shipping offer for its American Rebel Light Beer, valid until June 30, 2025, to encourage online sales ahead of Independence Day celebrations [1][4][14] - The company emphasizes the patriotic theme of its product, positioning American Rebel Light Beer as a celebration of freedom and American values [2][3][8] - Online sales of American Rebel Light Beer are reportedly increasing, with delivery now available to over 40 states, enhancing accessibility for consumers [3][4][14] Product Information - American Rebel Light Beer is marketed as a better-for-you, all-natural light lager with approximately 100 calories, 3.2 grams of carbohydrates, and 4.3% alcohol content per 12 oz serving [9] - The beer is produced in partnership with AlcSource and is described as a premium domestic light lager that does not contain corn, rice, or other sweeteners typically found in mass-produced beers [8][9] - Since its launch in September 2024, American Rebel Light Beer has expanded its distribution to multiple states and continues to add new territories [7][10] Marketing Strategy - The company is leveraging the upcoming Fourth of July holiday to promote its product, encouraging consumers to stock up for celebrations [2][4][14] - The messaging around the beer focuses on themes of patriotism and freedom, appealing to consumers' national pride [3][6][8] - The free shipping offer is part of a broader strategy to increase consumer engagement and drive sales through online platforms [1][4][14]

Company Overview - American Rebel Holdings, Inc. (NASDAQ: AREB) is transitioning into the beverage industry with the introduction of American Rebel Light Beer, which is marketed as "America's Patriotic Beer" [19][11] - The company has previously operated primarily as a designer, manufacturer, and marketer of branded safes and personal security products [19] Event Details - American Rebel is hosting the Week of the Eagles Concert on June 14, 2025, at Fort Campbell, celebrating the 250th birthday of the United States Army [1][7] - The event will feature a live air assault demonstration and a concert headlined by CEO Andy Ross, aimed at honoring military service members [2][3] Product Information - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, emphasizing its all-natural ingredients without corn, rice, or additives [18][17] - The beer is positioned as a patriotic product, aligning with the values of freedom and quality, and is available at various events and locations [11][16] Historical Context - The U.S. Army, founded in 1775, has a rich history of service and sacrifice, with the 101st Airborne Division, known as the "Screaming Eagles," playing significant roles in major conflicts [4][6] - The 250th birthday celebration serves as a reminder of the Army's dedication to national defense and the legacy of the Screaming Eagles [8][9]

Core Viewpoint - American Rebel Holdings, Inc. is leveraging its brand through a performance by CEO Andy Ross at the Super Grip NHRA Thunder Valley Nationals, highlighting the connection between motorsports, patriotism, and its product offerings [1][2][3]. Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with the launch of American Rebel Light Beer [15]. - The company emphasizes its patriotic values and aims to resonate with consumers who appreciate American culture and freedom [11][15]. Event Details - Andy Ross will perform at the Bristol Dragway on June 7, 2025, from 1:45 PM to 2:45 PM, followed by an autograph session with NHRA drivers [4][13]. - The event is positioned as a celebration of American spirit, aligning with the themes of the NHRA drag racing community [2][3]. Product Promotion - American Rebel Light Beer is available at all concession locations during the event, including a dedicated Trackside Bar and Beer Garden, enhancing the fan experience [7][13]. - The beer is marketed as a premium light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, appealing to health-conscious consumers [12][14]. Historical Context - Bristol Dragway, known as Thunder Valley, has been a significant venue in American motorsports since its opening in 1965, undergoing renovations to enhance its facilities [5][6]. - The venue has hosted notable events, including the inception of the Thunder Valley Nationals in 2001, solidifying its status in the NHRA circuit [6].