Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.Read more: https://t.co/9eghFNcqFWPhoto: PA Wire/PA Images https://t.co/jac4LvWxeV ...

Tennis superstar Roger Federer is now a billionaire. He won 20 grand slams between 2003 and 2018, bringing in winnings of more than $130 million. But he's made most of his money off the court through bumper sponsorship deals and through astute investments.His net worth is now about $1.3% billion according to the Bloomberg Billionaires Index, making him one of the very few proathletes to reach that milestone alongside Tiger Woods at 1.4% 4 billion, LeBron James at 1.5% billion, and Michael Jordan at 3.5% bil ...

TKO Group's UFC has struck a multimillion-dollar, multiple-year partnership deal with Meta that will bring the mixed martial arts league closer to Mark Zuckerberg's technology company, UFC told CNBC.UFC's integration with Meta will span the company's portfolio, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads. Specific financial terms weren't disclosed.Meta will become the "official fan technology partner" of UFC and will have its branding featured in UFC's Octagon ring ...