Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.https://t.co/c4VHbpVZc2 https://t.co/g6ePFcmnwL ...

Sponsorship & Marketing - Brands like Mercedes, IWC, and Expensify invested millions of dollars to sponsor a fictional Formula 1 team in Apple's new F1 movie [1] - The sponsorship blurs the line between cinema and commerce [1] Industry Impact - The sponsorship model could potentially shape the future of both cinema and commerce [1]

Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.https://t.co/c4VHbpVZc2 https://t.co/x1CpEeSbgF ...

Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.Read more: https://t.co/W5juQIDyGUPhoto: PA Wire/PA Images https://t.co/WlG8DAlfUl ...

Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.Read more: https://t.co/9eghFNcqFWPhoto: PA Wire/PA Images https://t.co/jac4LvWxeV ...

Tennis superstar Roger Federer is now a billionaire. He won 20 grand slams between 2003 and 2018, bringing in winnings of more than $130 million. But he's made most of his money off the court through bumper sponsorship deals and through astute investments.His net worth is now about $1.3% billion according to the Bloomberg Billionaires Index, making him one of the very few proathletes to reach that milestone alongside Tiger Woods at 1.4% 4 billion, LeBron James at 1.5% billion, and Michael Jordan at 3.5% bil ...

Core Insights - TKO Group's UFC has entered a multimillion-dollar, multi-year partnership with Meta, enhancing the integration of the mixed martial arts league with Meta's technology portfolio [1] - Meta will serve as the "official fan technology partner" of UFC, featuring its branding in UFC's Octagon ring during pay-per-view and "Fight Night" events [2] - The partnership is distinct from UFC's ongoing media rights negotiations, which are set to begin later in April [3] Group 1 - The collaboration with Meta began discussions in the second half of 2024, with UFC recognizing Meta's potential to meet its needs [4] - Meta will be designated as UFC's official marketing partner, AI glasses partner, wearable partner, and social media partner, indicating a significant investment in UFC's ecosystem [5] - Exclusive UFC content will be featured on Meta's Threads platform, with plans for further announcements in the coming months, including a new UFC fighter rankings system utilizing Meta technology [5]