These 10 neurodivergent founders stopped forcing themselves into broken systems. They built businesses around their brains instead. Here's how: https://t.co/vajbShxLrj ...

Some EU leaders have suggested a bold plan to allow entrepreneurs to set up pan-European companies which could do business across the bloc straight away. Can it work? https://t.co/cnJrtEvCmV ...

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You have to do things that you love. And I think when you love what you do, as simple as this may sound, it makes doing those things so much easier. I would say ideas are just ideas until you actually put them into like the stages of like truth or real turnover.Um, no salt is a thought for me just to have it. It's one that I say, okay, wow, this is something that I want to do, but how can I go out and achieve the task at hand. How do I make these things happen. How do I surround myself with doers as well.Yo ...

I spent most of my life not believing the main point that I'm trying to make today. But what if the next big thing was sitting right in our front porch. So, I'm born and raised in the South and when I was six years old, I launched my first venture along with my brother and sister who are here today and we built a putt putt course in our backyard.Violated all kinds of HOA rules and we would charge kids from around the neighborhood to come play around a putt putt. Pineacres putt was the name. And when they ge ...

People often think I have it all figured out because I started at such a young age handling my business at the same time as my academic responsibilities as a senior high school student that I look confident, act confident, decisive, and sure of where I'm going. But I'm not. I honestly don't even feel qualified to be on this stage.And I'm guessing some of you have thought that same way about something in your life. Unconfident, not enough, constantly wondering who am I to do this. But this opportunity to be ...

Core Insights - The discussion centers around the challenges and strategies of introducing coconut water to the U.S. market, highlighting the entrepreneurial journey of Vita Coco's CEO, Mike Kerban, and the competitive landscape of the coconut water industry [1][2][4]. Company Background - Vita Coco was founded when the CEO and his friends discovered the popularity of coconut water in Brazil, leading to the creation of a brand aimed at introducing this beverage to the U.S. market [1][4]. - The initial goal was modest, aiming to sell a small quantity of coconut water, but it evolved into a significant business venture [1][4]. Market Entry Challenges - Educating consumers about coconut water was a major hurdle, as many initially confused it with coconut milk, which is thick and creamy [1][4]. - The company utilized sampling in natural food stores and yoga studios to demonstrate the hydration benefits of coconut water, which contains more electrolytes than leading sports drinks [1][4]. Competitive Landscape - The entry of another coconut water brand, Ziko, led to intense competition, referred to as the "coconut water wars," where Vita Coco engaged in aggressive marketing tactics to secure shelf space [2][4][5]. - The competition intensified when Coca-Cola announced its acquisition of Ziko, prompting Vita Coco to adopt a more aggressive strategy to maintain its market position [9][10]. Growth and Expansion - After facing stagnation in growth around 2018, the company restructured its sales organization and focused on analytics to drive growth, ultimately leading to a successful public offering [10][11]. - The decision to go public was influenced by the need to provide liquidity for early investors while allowing the CEO to continue running the business [10][11]. Lessons Learned - The CEO emphasized the importance of resilience in entrepreneurship, stating that the ability to recover quickly from setbacks is crucial for success [10][11]. - The lack of a formal business plan initially led to mistakes, but it also allowed for innovative approaches that contributed to the company's unique market position [11][12].

सबसे पहले तो मैं आप सभी को धन्यवाद देती हूं। मैं पश्चिमी राजस्थान बाड़मेर से हूं। बाड़मेर में एक छोटा सा गांव रावतसर। वहां पर मेरा जन्म हुआ 88 में। चार साल की उम्र में माताजी का देहांत हो गया। घर के कामों की जिम्मेदारी के कारण मेरी आठवीं में स्कूल छूट गई। आगे मैं पढ़ाई नहीं कर पाई। पानी की बहुत दिक्कत थी तो मेरे पास में बैलगाड़ी थी और बैलगाड़ी से पानी लाने का काम करती थी। जब भी मुझे टाइम मिलता, मैं दादी के साथ में बैठकर कसीदाकारी का काम जरूर सीखती। क्योंकि कसीदाकारी का काम है वह हर घर में होता था। और मेरी द ...

आज से कुछ साल पहले जब मैंने लोगों से वो बताया कि मुझे जो है वो परफ्यूम्स ऑनलाइन बेचने हैं और लोगों से मशवरा किया तो मुझे सब ने यही बोला कि यार ये चीज स्मेल करके बेची जाती है। तुम डिजिटल स्क्रीन पर कैसे बेचोगे. यह तो मुश्किल काम है। और हर बंदे का सवाल यही था। और सच बताऊं तो उनके सवाल यह सही थे कि एक चीज जो स्मेल करके खरीदी जाती है, फिजिकली एक्सपीरियंस करके खरीदी जाती है, वो डिजिटली कैसे बिकेगी. बट मैं एज अ यंग बॉय जब मैंने ये चीज शुरू की थी तब मेरा कोई क्योंकि फैमिली बैकग्राउंड बिजनेस का नहीं था और बहुत ज्या ...

These 10 neurodivergent founders stopped forcing themselves into broken systems. They built businesses around their brains instead. Here's how: https://t.co/vajbShxLrj ...