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让全民阅读融入日常生活
Xin Lang Cai Jing· 2025-12-22 19:21
Core Viewpoint - The current national reading initiative faces multiple challenges, including uneven resource allocation, significant urban-rural disparities, low utilization of public reading facilities, and a lack of innovative reading promotion activities [1][2]. Group 1: Challenges in National Reading Initiative - There is a significant urban-rural gap in reading resources, with rural areas suffering from a lack of resources and low reading awareness among residents [1]. - Public reading facilities are underutilized, and management services are inadequate [1]. - The overall reading atmosphere is insufficient, with a prevalence of shallow reading and youth being distracted by electronic entertainment [1]. Group 2: Recommendations for Improvement - It is suggested to detail implementation guidelines to ensure orderly reading promotion, clarifying responsibilities for various government levels and community involvement [2]. - There should be an emphasis on resource allocation towards grassroots and weaker regions, with a focus on branding and series cultivation in reading activities [2]. - Establishing a quantifiable feedback system and a collaborative mechanism involving government, departments, and social participation is recommended [2]. Group 3: Resource Optimization and Service Network - Increased financial and resource investment in rural and community reading facilities is necessary, along with improvements in libraries and reading rooms [2]. - The "total and sub-library system" should be promoted, managing resources effectively between county libraries and local reading points [2]. - Self-service borrowing machines should be installed in public areas to enhance accessibility to reading services [2]. Group 4: Innovative Reading Promotion Activities - New activity formats should be developed to cater to different demographic needs, such as "parent-child reading seasons" for families and "youth reading salons" for young adults [3]. - Special activities like "classic recitation for the elderly" should be organized, focusing on classic literature and health-related readings [3]. - Utilizing new media channels for online reading sharing sessions is encouraged to enhance engagement [3].
《全民阅读促进条例》将施行,多地先行探索推动全民阅读 书香沁青春 阅读向未来
Xin Lang Cai Jing· 2025-12-22 04:56
Core Viewpoint - The newly announced "National Reading Promotion Regulation" aims to transform reading from a personal hobby into a societal necessity, enhancing the cultural landscape and promoting reading as a fundamental need for growth, effective from February 1, 2026 [1] Group 1: Reading Spaces and Activities - Beijing's Dongcheng District has launched a reading map called "Reading Tour of Dongcheng," connecting 20 unique bookstores and reading spaces through four thematic routes, integrating culture, commerce, and tourism [2] - Dongcheng District has established a diverse bookstore brand matrix and conducts over a thousand reading activities annually, promoting cultural consumption and enhancing the role of physical bookstores as cultural landmarks [2] - The "Easy Book" platform in Foshan allows citizens to share and borrow books, with over 165,900 users and 62,920 interactions recorded, showcasing a successful model for community engagement in reading [3] Group 2: Public Reading Facilities - The regulation encourages public service institutions like train stations and airports to establish reading facilities, with Wuhan's metro system serving as a model by offering digital reading services and promoting reading culture through various initiatives [4] - The integration of digital and traditional reading methods is supported, enhancing the accessibility and satisfaction of digital reading experiences [5] Group 3: Innovative Reading Initiatives - Ningbo Library's "One Night, One Person, One Book" initiative has reached over 28 million people through short video readings, demonstrating a modern approach to promoting reading [6] - Shenzhen is leveraging technology to enhance reading accessibility, including the development of self-service libraries and interactive digital reading experiences [6] Group 4: Community Engagement and Inclusivity - The regulation promotes diverse reading activities that reflect cultural richness, with Shenzhen leading in nationwide reading initiatives and establishing a robust library network [8] - The "Youth Reading Society" in Chongqing aims to engage young people in reading through mentorship and live discussions, while also promoting accessibility for visually impaired individuals [9]
书香沁青春 阅读向未来
Xin Lang Cai Jing· 2025-12-21 20:41
Core Viewpoint - The newly announced "National Reading Promotion Regulation" aims to transform reading from a personal hobby into a societal necessity, enhancing public access to reading resources and promoting a culture of reading across communities starting from February 1, 2026 [1] Group 1: Reading Spaces and Activities - Beijing's Dongcheng District has launched a reading map called "Reading Tour of Dongcheng," connecting 20 unique bookstores and reading spaces through four thematic routes, integrating cultural consumption with tourism [2] - Dongcheng District has established a diverse bookstore brand matrix and conducts over a thousand reading activities annually, including a series of cultural events titled "Reading New Year" [2] - The regulation encourages public service institutions like train stations and airports to set up reading facilities, exemplified by Wuhan's metro system, which has integrated reading services into its operations [4] Group 2: Public Libraries and Community Engagement - Public libraries play a crucial role in the national reading promotion system, with the regulation supporting social participation in building public reading spaces and innovative reading service models [3] - The "Easy Book" platform in Foshan allows citizens to share and borrow books, with over 16,590 users and 62,920 visits recorded as of November this year [3] Group 3: Digital and Innovative Reading Methods - The regulation supports the integration of digital and traditional reading, promoting quality digital content and enhancing user satisfaction [5] - Ningbo Library's "One Night, One Book" initiative has reached over 28 million people through short video readings, showcasing a modern approach to reading promotion [6] - Shenzhen is leveraging technology to enhance reading accessibility, including the development of a digital literature center and 24-hour self-service libraries [6] Group 4: Youth and Inclusive Reading Initiatives - The regulation encourages reading programs for children and the establishment of accessible reading formats for individuals with disabilities, promoting equal access to cultural resources [8] - The "Youth Reading, Youth Good" initiative in Chongqing aims to engage young people in reading through community leaders, fostering a culture of reading among the youth [8]
全民阅读先锋,深圳干了26年
Xin Lang Cai Jing· 2025-12-20 11:53
Core Points - The promulgation of the "National Reading Promotion Regulations" marks a significant advancement in promoting reading culture at a national level, effective from February 1, 2026 [1][4] - The regulations set mandatory targets for the government to invest in building libraries and bookstores, aiming to create a conducive reading environment rather than enforcing reading [4][15] - Shenzhen has been a pioneer in this initiative, having enacted its own reading promotion regulations nearly a decade earlier, reflecting a strong local reading culture [4][6][22] Government Initiatives - The new regulations require the government to allocate funds for the construction of sufficient libraries and bookstores, emphasizing the importance of public access to reading resources [4][15] - Shenzhen established a "Reading Promotion Committee" to coordinate reading initiatives across various departments, ensuring a unified approach to promoting reading [7][15] - The city has developed a comprehensive network of over 1,200 library service points, leading to its recognition as a leading "Library City" in China [11][19] Community Engagement - Shenzhen has hosted the "Shenzhen Reading Month" for 26 consecutive years, attracting approximately 240 million participants through over 15,000 reading-themed events [11][19] - The city has implemented a reading promotion program targeting minors, which has reached over 100,000 individuals through nearly 2,000 events over the past decade [13][19] - The "共读半小时" (Read Together for Half an Hour) initiative in 2025 involved nearly 1,000 participating units across multiple regions, showcasing a strong community engagement in reading activities [18] Cultural Impact - Shenzhen's reading initiatives have been recognized internationally, with the city being awarded the title of "Global Model City for Universal Reading" by UNESCO [6][15] - The establishment of the "Pengcheng Literary Academy" aims to enhance literary content supply and promote cultural exchange, further solidifying Shenzhen's role in fostering a reading culture [16][22] - The average annual reading volume for adult residents in Shenzhen is reported at 22 books, indicating a robust reading habit among the population [19][22]
“文化大餐”精准配送:灌南“点单送课”机制激活基层阅读
Yang Zi Wan Bao Wang· 2025-12-19 14:40
Core Viewpoint - The article highlights the successful implementation of a "point-order delivery" mechanism for public reading courses in Lianyungang City, which effectively meets the cultural and health needs of local communities through tailored educational offerings [3][4][7]. Group 1: Implementation of the Program - The health and wellness course in Zhouzhuang Village represents a significant shift from a "one-way delivery" model to a "point-order" service that directly addresses community needs [3]. - Since the launch of the public reading project on November 19, nearly 30 grassroots stations have been served, showcasing the program's extensive reach across urban and rural areas [4][5]. Group 2: Course Offerings and Audience Engagement - The course offerings are diverse, catering to various demographics, including traditional Chinese medicine for the elderly, psychological health for youth, and local cultural courses that promote regional heritage [4][5]. - The program has received positive feedback from the community, indicating a strong demand for culturally relevant and health-oriented educational content [4][7]. Group 3: Future Development and Goals - The county plans to continuously optimize the "point-order delivery" mechanism, updating the course catalog based on community feedback and encouraging more professionals to join the reading promotion team [8]. - The initiative aims to integrate reading into daily life, contributing to rural revitalization and the construction of a spiritually enriched society [8].
《全民阅读促进条例》将于明年2月起实施“书香江苏”建设全面按下“加速键”
Xin Hua Ri Bao· 2025-12-18 23:01
Core Viewpoint - The newly announced "National Reading Promotion Regulations" by the State Council will take effect in February next year, marking a new phase of legal support for nationwide reading initiatives [1] Group 1: Legal Framework and Implementation - The new regulations provide a comprehensive legal framework that clarifies the principles, goals, tasks, and measures for promoting nationwide reading, offering solid legal backing for these efforts at the national level [1] - Jiangsu province has taken the lead in establishing local regulations and practices for promoting nationwide reading, becoming the first province in China to pass a local law on this matter [1] Group 2: Activities and Initiatives - Various reading institutions and organizations across Jiangsu are actively working to enhance reading initiatives, including the establishment of public reading spaces and the organization of events like "National Reading Spring Action" and "Jiangsu Reading Week" [1][2] - The first "National Reading Activity Week" will be organized in Jiangsu, focusing on innovative formats and direct resource delivery to grassroots levels [2] Group 3: Targeted Support for Specific Groups - Efforts will be made to promote reading among youth and special groups, with initiatives like the "Jiangsu Youth Reading Season" and support for children from disadvantaged families [3] - Activities aimed at elderly readers, such as "Grandparent-Grandchild Reading," will also be organized to encourage intergenerational reading [3] Group 4: Community Engagement and Collaboration - The regulations elevate reading promotion from administrative advocacy to legal support, prompting cities like Nanjing to launch enhanced reading initiatives and establish alliances among various reading organizations [4] - The regulations provide a legal basis for volunteer reading promotion services, encouraging greater community involvement while also setting higher standards for these services [4]
《全民阅读促进条例》明年2月起施行
Jiang Nan Shi Bao· 2025-12-18 14:47
Core Viewpoint - The newly announced "National Reading Promotion Regulations" will take effect in February next year, marking a new phase of legal protection for nationwide reading initiatives in Jiangsu Province [1] Group 1: Legislative Framework - The "Regulations" provide a comprehensive legal framework for promoting reading, outlining principles, goals, tasks, and measures to support nationwide reading efforts [1] - Jiangsu has established itself as a leader in local legislation for reading promotion, being the first province in China to pass a provincial-level regulation on this matter [1] Group 2: Implementation Strategies - Jiangsu will enhance the supply of quality reading content and encourage the publication of high-quality local books [2] - The province plans to organize its first "National Reading Activity Week" and innovate reading activities to ensure quality resources reach grassroots levels [2] - Support will be provided for physical bookstores to upgrade and enhance their reading service functions [2] Group 3: Targeted Reading Initiatives - The province will focus on promoting reading among youth and special groups, with initiatives like the "Jiangsu Youth Reading Season" attracting nearly ten million participants annually [3] - Activities will also cater to underprivileged children and special groups, including reading support for disabled individuals [3] - Efforts will be made to engage elderly individuals through initiatives like "Grandparent-Grandchild Reading" [3] Group 4: Community Engagement - The "Regulations" elevate reading promotion from administrative advocacy to legal assurance, prompting cities like Nanjing to launch enhanced reading initiatives [4] - Nanjing aims to establish a "Social Forces Alliance for National Reading," integrating over 800 reading organizations and thousands of readers [4] - The city plans to implement projects that combine reading with cultural tourism and other sectors, creating immersive reading experiences [4]
用激励“双创”的思路促进全民阅读
经济观察报· 2025-12-18 14:02
Core Viewpoint - The article emphasizes the importance of promoting nationwide reading through collective societal efforts and creating more experiential opportunities for individuals to understand the value and joy of reading [2][5]. Group 1: Legislative and Policy Initiatives - The "National Reading Promotion Regulations" will be implemented starting February 1, highlighting the urgency of improving reading habits in the context of the AI era [2]. - Encouraging the creation of more excellent books is essential, which requires supporting authors financially to ensure writing is not merely seen as a passion project [3]. Group 2: Supply-Side Strategies - A comprehensive and diverse book evaluation system should be established to reward outstanding authors and provide libraries with sufficient budgets to purchase new and quality books [3]. - Tax incentives, such as personal income tax exemptions on royalties and manuscript fees, could attract more talented individuals to writing [3]. Group 3: Demand-Side Strategies - The article suggests that the government should subsidize organizations or individuals that help cultivate public reading habits, such as physical bookstores and offline reading clubs [4]. - A proposed tax deduction of 1,000 yuan for book purchases and 10,000 yuan for supporting physical bookstores could encourage contributions from higher-income groups [5]. Group 4: Community Engagement - The article advocates for broad societal participation in promoting reading, suggesting that creating sustainable communities around reading can help establish reading habits among the public [5].
用激励“双创”的思路促进全民阅读
Jing Ji Guan Cha Wang· 2025-12-18 13:27
Core Viewpoint - The implementation of the "National Reading Promotion Regulations" on February 1 aims to enhance the importance of reading in the context of the AI era, emphasizing the need for individuals to develop cognitive skills through reading [1] Group 1: Promotion of Reading - To effectively promote reading, it is essential to increase the availability of quality books and encourage experts from various fields to create content for the public [2] - The current book market exhibits a "Matthew Effect," where a few bestsellers dominate sales, while many lesser-known books struggle to gain traction [2] - Establishing a comprehensive book evaluation system and providing adequate budgets for libraries to purchase new and quality books can ensure a minimum sales volume for lesser-known titles, thus supporting authors [2] Group 2: Incentives for Writers - Writing should be viewed as a form of innovation and entrepreneurship, with potential tax incentives such as personal income tax reductions on royalties and manuscript fees to attract talented creators [3] - Cash rewards for authors, similar to those offered by organizations like the Financial Times, can provide direct support and increase the visibility of books [3] Group 3: Demand Creation - Promoting reading involves competing for public attention in an "attention economy," where distractions from short videos and games are prevalent [4] - The government can subsidize organizations or individuals that foster public reading habits, such as physical bookstores and reading clubs, to create sustainable communities around reading [4] Group 4: Community Involvement - Broad societal participation is crucial for promoting national reading, with suggestions for tax deductions for book purchases and support for bookstores to encourage contributions from the public [5] - Creating more experiential opportunities for the public to understand the value and joy of reading is essential for fostering a reading culture [5]
《全民阅读促进条例》启航 掌阅科技凭内容与AI双引擎赋能“书香中国”建设
Quan Jing Wang· 2025-12-17 11:49
Group 1 - The promulgation of the "National Reading Promotion Regulations" marks a significant milestone in promoting national reading, transitioning from policy guidance to legal protection, effective from February 1, 2026 [1] - The regulations aim to enhance the moral and cultural literacy of the entire nation, improve social civilization, and support the construction of a socialist cultural power [1] - The regulations establish a comprehensive and efficient reading promotion system that emphasizes public welfare, equality, and convenience, encouraging diverse and culturally rich reading promotion activities [1] Group 2 - Since its establishment in 2008, the company has developed a dual-driven model covering both C-end users and B-end institutions, addressing diverse reading needs through personalized and systematic services [2] - The company serves a vast user base globally, with its core products like the Zhangyue App and Dejian Novel App, covering over 150 countries and regions, offering a rich array of digital book resources [2] - The introduction of the regulations recognizes the company's pioneering efforts in digital reading promotion and encourages it to leverage its technological advantages to deepen its commitment to legal reading promotion [2] Group 3 - Technological innovation is a key driver for the company in empowering national reading, responding to the regulations' call for the development and application of new technologies and facilities [3] - The company integrates its leading AI models with various business scenarios, enhancing user experience through features like AI-assisted reading and the newly launched "AI Book Radio" [3] - The regulations serve as both a mobilization order for national reading and a guiding compass for the digital reading industry, emphasizing the company's responsibility to innovate and contribute to high-quality development in national reading [3]