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北京怀柔全力打造国家级旅游度假区和全球旅游目的地
Zhong Guo Jing Ji Wang· 2025-11-28 07:57
Core Insights - Beijing's Huairou District is focusing on developing a unique cultural and tourism landscape, aiming to establish itself as a national-level tourist resort and global travel destination [1] Group 1: Tourism Development - Huairou District is leveraging its natural and urban advantages to enhance its cultural tourism brand, promoting events like film festivals and cultural celebrations, resulting in an 8.01% increase in visitor numbers and a 3.59% rise in tourism revenue during the recent holiday period [1] - The district anticipates welcoming 10.3 million visitors in 2025, with rural homestays accounting for 47% of the city's total, highlighting the importance of rural tourism in local revitalization efforts [1] Group 2: Cultural and Lifestyle Initiatives - Huairou is promoting a "micro-tourism, slow life" model, enhancing consumer experiences through cultural events and local dining establishments, transitioning consumer focus from cost-effectiveness to experiential value [2] - Upcoming events for the 2026 New Year and Spring Festival will include traditional celebrations and sports competitions, as the district aims to position itself as a sports and leisure city [2] Group 3: Film and Entertainment Industry - The district has become a hub for the film industry, with over 13,000 related enterprises and a significant share of national box office revenues, producing films that have won multiple awards [3] - The establishment of the Huairou International Animation Valley aims to create a new ecosystem for the animation industry, integrating IP incubation and original content development [3]