Core Points - The Yuyuan Lantern Festival, a national intangible cultural heritage of China, was officially launched in Bangkok, Thailand, on June 28, 2023, marking a significant cultural exchange event between China and Thailand [1][4]. - The festival runs from June 27 to August 15, 2023, for a total of 50 days, featuring a creative layout inspired by the concept of "islands," blending elements from the ancient Chinese text "Shan Hai Jing" with Thai culture [3][6]. - The event is expected to enhance cultural exchanges and deepen emotional connections between the peoples of China and Thailand, showcasing the importance of cultural arts in promoting sustainable bilateral relations [4][6]. Industry Insights - The Yuyuan Lantern Festival is part of a broader initiative to promote cultural tourism and creative industries, with plans for cultural performances, themed markets, and art exhibitions during the festival [6]. - The festival's debut in Thailand is seen as a successful collaboration between the governments and enterprises of both countries, highlighting the potential for further cooperation in cultural and creative sectors [4][6]. - The event is anticipated to attract significant public interest, as evidenced by positive feedback from attendees who appreciate the fusion of Chinese and Thai cultures through artistic expressions [3][4].