消费产业是豫园股份的重要发展领域,旗下老庙 黄金 推出的"一串好运"及"古韵金作"系列新品,结合古法 金工艺与文化IP联名,精准触达年轻消费群体,推动珠宝时尚板块毛利率稳步提升。豫园股份旗下商业零 售板块同样表现亮眼,通过场景焕新与发展夜间经济延长营业时间,地标建筑改造带动商圈客流与销售额 显著增长,彰显了"文化+商业"模式的强大生命力。 豫园股份积极探索"文化+科技"融合新路径,为消费体验升级注入新活力。2026年豫园灯会突破传统地理 边界,深度融合非遗灯彩、数字科技与潮流艺术,并创新推出"一票通玩"模式。豫园股份还与 机器人 企业 达成深度合作,在灯会期间展示"赛博科技+传统民俗"的创新体验,探索出一条"轻改造、强体验"的科技赋 能文旅新路,持续引领城市级文化消费潮流。 豫园股份 坚定推进"东方生活美学"置顶战略,在宏观环境变化中展现出强劲发展韧性。公司以珠宝时尚 与文化商业为核心的消费主业持续发力,不仅实现了毛利率的稳步改善,更在客流与销售上取得双增长。 随着全球化布局接连取得突破,豫园股份的经营基本面正不断夯实,为未来可持续发展注入强劲动力。 豫园股份财务基本面保持稳健态势,充沛的货币资金为公司穿越周 ...

春节长假临近尾声，今年春节档拥有9天"史上最长假期"的加持，给消费注入十足动力。来自部分沪市 公司的数据显示，今年春节期间出行、票房数据都释放了积极信号，同时，文旅、白酒、食品等公司也 借助"年味"加速文旅融合或强化互动，助力消费"开足马力"。 出行、票房数据积极，消费劲头足 豫园灯会年年处出"新意"。今年新春，上海豫园灯会实现数字化全面跃迁，以"新质生产力"赋能传统节 庆打造，将前沿科技化作温暖的媒介，创造有温度、有情绪、有参与感的文化沉浸式体验，打造出全国 首个全链路数字化新春文旅场景。 冰雪热助力"开门红"。来自长白山的数据显示，2026年春节假期截至正月初六，长白山景区累计接待游 客8.10万人次，同比增长1.28%，在冰天雪地中成功实现了新春旅游的"开门红"，展现了长白山冰雪经 济的强劲活力。 知名景区数据喜人。黄山旅游紧扣"马不停蹄・玩转黄山"主题，统筹旗下景区与酒店资源，打造多维度 新春场景，策划推出非遗体验、互动演绎、新春祈福、趣味科普等系列特色活动。数据显示，2026年春 节初一至初六（2月17日-22日）期间，黄山风景区接待进山游客17.44万人，在去年高位基础上实现增 长2.38%，景区 ...

今年春节，外国游客大量涌入中国，以上海、北京、广州等城市为热门目的地，深度体验春节民俗、文化展览与冰雪经济，推动文旅消费全面升温。 小年夜前夕抵达中国的斯洛文尼亚游客赫娜，此前已游览北京、西安、张家界等地，她特意将新春收尾行程定格在上海。 类似赫娜这样的外国游客非常多，今年春节，外国游客"扎堆"来中国体验春节。去哪儿数据显示，截至目前，春节期间使用非中国护照预订国内航班的数量 同比去年增长两成，TOP10目的地城市为上海、北京、广州、成都、深圳、厦门、海口、重庆、武汉和哈尔滨。 外国游客足迹遍布102个中国城市，上海最热 去哪儿方面表示，与往年不同，今年外国游客来中国不满足只玩儿一个城市，而是首站选择北京、上海、广州等大城市，然后向内延伸，探索更多中国城 市。去哪儿平台上，外国旅客预订国内航线机票覆盖了102个城市，比去年新增了腾冲、汉中、阿勒泰、日照等10个目的地。从客源地看，来中国过年游客 较多的客源地国家为韩国、越南、新加坡、美国、澳大利亚、印度尼西亚、俄罗斯、加拿大和马来西亚。 具有丰富年味儿民俗体验的目的地受到外国客人欢迎。比如到上海参观豫园灯会、去湛江看一场传统的英歌舞……上述城市跻身去哪儿平台入 ...

Core Viewpoint - The article highlights the vibrant tourism and cultural activities in Shanghai during the extended Spring Festival holiday, showcasing a significant increase in visitor numbers and a variety of festive events designed to enhance the holiday experience [1][5]. Group 1: Tourism and Visitor Statistics - On the first day of the Spring Festival, Shanghai welcomed 2.5612 million visitors, marking a year-on-year increase of 38.97% [1] - The trend of returning home for the Spring Festival has shifted from a niche choice to a popular trend, with many travelers opting for hotel stays instead of traditional family visits [5][6]. Group 2: Cultural Activities and Events - Shanghai launched a total of 2,570 unique cultural and tourism activities across seven categories, including festive events, performances, and exhibitions [1] - Various districts, such as Qingpu and ZhuJiaJiao, organized themed events like "New Year in Jiangnan" and "Welcoming Spring," featuring traditional decorations and immersive experiences [2][4]. Group 3: Technological Innovations in Travel - Eastern Airlines implemented digital innovations to enhance the travel experience during the Spring Festival, including a "digital terminal" that allows for quick check-in and boarding processes [6] - The airline's new systems significantly simplify the ticket change process, enabling travelers to complete changes in as little as 90 seconds [6].

农历春节前，豫园的灯已经亮起，科技赋能让传统灯会焕发新生。记得再忙也要带家人去看看灯，感受 一场创新融合的视觉盛宴；走一走九曲桥，送走曲折，来年顺遂；在这片老城厢的光影流转中，感受上 海最地道的年味。 本报记者 李颖 张剑 潘碧云 孔明哲 刘歆 要说上海年味最浓的地方，好像怎么都绕不开豫园灯会。 如果没有骑在爸爸的肩头看过灯，没有在九曲桥走一走，没有去南翔小笼店嘬上一口小笼包，那都不算 过了个完整的年。 ...

记者 李宝花 在中心城区，豫园灯会以非遗灯彩、数字科技、潮流艺术与市井烟火创新融合，推出《山海奇豫 记》第四季《旷野篇》，围绕"以梦为马，旷野生花"主题，呈现传统文化与现代科技碰撞的视觉盛宴， 打造海派春节超级体验平台。记者在现场看到，熙熙攘攘的观灯人群中不乏外国游客的身影，身着汉服 打卡也成为年轻游客的热门项目。灯会入口处琳琅满目的特色小吃，吸引了天南海北的游客驻足尝鲜。 今潮8弄则开启"骏影瑶光"海派今潮年味季，以生肖马为创意核心，推出六大板块系列活动。百年弄堂 街区新旧共鸣，化身骏马奔腾的奇幻之境，"亮马生花""骏跃瑶台""驰梦甜爱""驭马游春"等大型灯光艺 术装置次第呈现，带来中西交融、新潮有趣的新春体验。 近郊各大古镇同样年味十足，众多假日活动各具特色。青浦蟠龙新天地推出"新有奇骥·江南年"活 动，带领市民游客沉浸式感受江南新春韵味，马年主题"龙马跃春"灯组璀璨亮相，还原水乡独有的烟火 气息；朱家角古镇以"角里迎春"为主题，打造"大红灯笼迎宾客""角里繁花庆余年""百福骐骥打卡墙"等 新春场景，构建"一园一街一桥"的节日氛围，让传统年味与时代新意凝练于流光溢彩之间；松江泗泾古 镇的安方塔上演"光绘泗 ...

新华社上海2月14日电 题：上海新春新风味 2026上海豫园灯会启动，带来海派年味盛宴。新华社记者周蕊 摄 朝鲜语、英语、日语，"豫园妆造·百合旅拍"门店里，工作人员流利地切换着不同的语言，为全球游客带来中国年的汉服旅拍体验。伴随着豫 园灯会的启动，大豫园片区的客流量明显增加，大客流量正在转化为"消费留量"。 "我们现在平均每天要拍摄近百组客人，其中70%以上是外国游客，最近的营业额比灯会启动前高了三成左右"。"豫园妆造·百合旅拍"总经理 隋兵说。 "中国年真有意思！"穿上红色汉服斗篷、梳上古代发型，手提着造型可爱的小马灯，澳大利亚游客阿丽尔与家人行走在豫园的亭台楼阁间， 感受浓浓的中国年味，"在这里拍摄的汉服全家福将成为我和家人未来很长时间的珍贵共同记忆。" 阿丽尔注意到，古色古香的豫园里，有着不少科技元素：擎天租的科技机器狗变身红色的福气小马，巡游时不停跳跃、转圈，用赛博方式重 构了"走马巡街贺新春"的中国传统年俗；装扮成财神模样的人形机器人，挥毫泼墨书写"福"字，为全球游客送来科技范儿的"中国福"；通过小程 序可以召唤"神兽"一起AI拍照，体验"人在灯中游"的场景…… 新华社记者王永前、周蕊 科技与传统 ...

Group 1 - The upcoming 9-day Spring Festival holiday in 2026 is expected to boost tourism in Shanghai, driven by visa-free policies and the trend of "reverse Spring Festival travel" where young people invite their parents and children to celebrate in their cities [1] - Shanghai plans to enhance cultural, tourism, and commercial integration during the Spring Festival to activate the holiday consumption market [1] - The Yuyuan Lantern Festival is highlighted as a key event, featuring an expanded layout with six integrated zones, showcasing traditional craftsmanship and modern digital technology [1] Group 2 - The collaboration between Yuyuan Mall and the robot rental platform, Qingtian Rental, aims to enhance visitor experience through interactive technology, allowing tourists to create new Spring Festival memories [2] - Zhang Garden, known for its historical significance, will host the "Haipai New Year Garden Party," featuring contemporary designs and exhibitions to attract visitors during the holiday [2] - Various events, including jewelry exhibitions and light shows, will be held at Zhang Garden to blend fashion with local culture [2] Group 3 - The Shanghai government plans to issue approximately 150 million yuan in consumer vouchers to stimulate spending during the Spring Festival, aligning with national directives to enhance tourism products and experiences [3] - Attractions are introducing innovative promotional activities, such as the "one ticket for all" initiative at the Yuyuan Lantern Festival, which combines multiple experiences into a single ticket [4] - The integration of various promotional strategies across different attractions aims to create a comprehensive and engaging consumer experience during the holiday [4] Group 4 - The concept of "Spring Festival ticket economy" is evolving from mere scale expansion to structural optimization, focusing on integrating consumption, experience, and social interaction [5] - The future of the Spring Festival ticket economy is envisioned as a lifestyle that combines cultural experiences with social connections, moving beyond simple consumption [5]

Group 1 - The core viewpoint of the articles highlights the significant role of financial support in boosting consumer spending during the Chinese New Year, particularly in cultural, retail, and dining sectors [1][4]. - The Yuyuan Lantern Festival, a cultural event, has become a major driver of regional consumption, attracting over 100,000 daily visitors and contributing to a 62% year-on-year increase in transaction volume at Yuyuan Mall [2][3]. - Financial institutions are providing customized credit, digital payment solutions, and smart fund management to enhance the consumer ecosystem, effectively acting as a "financial lifeline" for various sectors [1][4]. Group 2 - The rapid expansion of new beverage brands, such as "Yee 3," reflects changing consumer preferences towards health and personalization, with over 300 stores opened nationwide since its inception in 2023 [5][6]. - Financial technology is being utilized to streamline operations for franchise management, exemplified by the implementation of a fund management system that enhances financial efficiency for franchisees [6]. - Community markets, like the Zhenru Gaoling Market, are vital for local commerce, with around 60% of merchants remaining open during the holiday season, showcasing the shift towards digital payment methods among consumers [7][9]. Group 3 - Payment institutions are focusing on grassroots consumer scenes, ensuring timely financial transactions for merchants, especially during peak seasons like the Chinese New Year [10]. - Recent government initiatives, such as the "2026 'Happy Shopping Spring Festival' Special Activity Plan," emphasize the importance of financial support in stimulating holiday consumption across various sectors [10].

Core Viewpoint - Shanghai is enhancing its cultural and tourism offerings during the upcoming Spring Festival, with a total of 2,570 activities planned to attract residents and tourists to celebrate the New Year in the city [4][8]. Group 1: Cultural and Tourism Activities - The Shanghai Cultural and Tourism Bureau has announced 2,570 activities across seven categories, including festive events, performances, museum exhibitions, and intangible cultural heritage activities [4][8]. - Major tourist attractions in Pudong will feature unique New Year activities, such as Shanghai Disneyland's "Winter Wonderland" and the Shanghai Ocean Aquarium's whale greeting event [7]. - The Shanghai Art Museum will showcase 105 masterpieces from renowned artists, providing free access to the public [8]. Group 2: Business Initiatives - Yao Xue Ice and Snow World has reported a 70% increase in overall visitor numbers and a 40% rise in revenue year-on-year since the beginning of 2026, with expectations of a 20% increase in visitor numbers during the Spring Festival [5][6]. - Jin Jiang International Group is promoting nearly 100 Shanghai-themed tourism products, focusing on immersive experiences and deep engagement with the city [9]. - Yu Garden Holdings is integrating traditional lantern displays with modern technology and art to create a comprehensive Spring Festival experience that combines sightseeing, interaction, and consumption [9].