Group 1 - The core viewpoint of the article is the launch of the first AI reputation service product in the performance industry, named "Lighthouse AI Performance Reputation Analysis," which aims to help theater merchants optimize their works and improve promotional efficiency based on user reviews [1] - The platform, 大麦, collects 2 million real user reviews annually, providing significant reference value for theater merchants to adjust their promotional and operational strategies [1] - The Lighthouse AI service analyzes multiple dimensions such as plot, actors, production, innovation, and criticisms, allowing for quick extraction of strengths and weaknesses from thousands of comments [1] Group 2 - 大麦 has made innovations in the theater category by implementing data-driven products like "Want to See" and "Wish," which help projects lock in high-potential users in advance, accelerating sales conversion [2] - The "Want to See" feature has reportedly increased interest in over 100 drama IPs by 20% in 2024, with these interested users showing 2.4 times higher ticket purchase conversion compared to non-interested users [1] - The company has established over 200 theater content brands on its platform, with significant fan bases for brands like 德云社 and 开心麻花, aiming to enhance user experience through deeper collaboration between venue and brand platforms [2] Group 3 - The 2025 Theater Merchant Promotion Conference is the first brand event launched by 大麦 focused on theater services, attended by 150 core theater clients nationwide [3] - Key theater companies such as 当然有戏 and 中国东方演艺集团 shared important touring project insights during the conference [3]