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持续深耕零售转型 顾家家居上半年营收利润双增长
Zheng Quan Shi Bao Wang· 2025-08-24 08:35
Core Viewpoint - The home furnishing industry in China is experiencing a cyclical transformation, with companies like Kuka Home achieving significant revenue and profit growth despite industry challenges [1][2]. Group 1: Financial Performance - Kuka Home reported a revenue of 9.801 billion yuan in the first half of 2025, representing a year-on-year growth of 10.02% [1] - The net profit attributable to shareholders reached 1.021 billion yuan, marking a year-on-year increase of 13.89% [1] - The net cash flow from operating activities surged to 1.094 billion yuan, reflecting a substantial year-on-year growth of 71.89% [1] Group 2: Retail Transformation - Kuka Home's retail transformation has yielded significant results, with smart product sales increasing by 18 times compared to the second half of 2024 [2] - The sales of functional products grew by over 50%, while the "No. 1 Mattress Series" also saw a retail growth exceeding 50% [2] - Custom retail orders increased by 13%, indicating a successful shift towards a user-demand-driven sales decision chain [2] Group 3: Business Evolution - Kuka Home has evolved from a sofa manufacturer to a comprehensive home furnishing retailer, focusing on integrated home solutions [3] - The company upgraded its full-house customization to an integrated whole-house strategy, enhancing its ability to meet consumer demands for quality home living [3] - As of the first half of 2025, the number of integrated home stores reached 377, with a 10% increase in sales per unit area [3] Group 4: Global Expansion - Kuka Home has established overseas manufacturing bases exceeding 650,000 square meters in countries like Vietnam, Mexico, and the USA [5] - The company is enhancing its global competitiveness through OEM and ODM partnerships while also developing its own brand, KUKA HOME, to explore new market opportunities [5] - In the first half of 2025, KUKA HOME opened 15 new stores, bringing the total to 43 across various countries, thereby expanding its global market presence [5]