Core Viewpoint - The article discusses the contrasting performance of gold jewelry brands amid rising gold prices, highlighting the success of Lao Pu Gold and the struggles of other brands like Chow Tai Fook and Chow Hong Ki [3][8]. Group 1: Gold Price Trends - On September 2, spot gold prices surpassed $3,500 per ounce, reaching a record high of $3,508 per ounce [1]. - The high gold prices have led to a decline in consumer demand, with gold jewelry consumption in China dropping by 26% year-on-year [8]. Group 2: Performance of Lao Pu Gold - Lao Pu Gold has seen significant growth, with a revenue of 12.354 billion yuan in the first half of the year, a 251% increase year-on-year [5]. - The company's gross profit reached 4.705 billion yuan, up 223.4% year-on-year, with a gross margin of approximately 38.1% [5][6]. - Lao Pu Gold's consumer overlap with luxury brands like Louis Vuitton and Hermes is 77.3%, indicating its positioning as a high-end brand [6]. Group 3: Challenges Faced by Other Brands - Chow Tai Fook closed 896 stores in mainland China, while Chow Hong Ki closed 272 stores due to high gold prices and market competition [8][9]. - Chow Hong Ki's online sales grew by 34% year-on-year, accounting for 52% of total revenue, indicating a shift towards e-commerce [9]. - Other brands are adopting strategies like IP collaborations and unique craftsmanship to enhance product pricing and margins [9][10]. Group 4: Market Dynamics - The article notes that the high gold prices and competitive pressures are forcing many gold jewelry brands to adapt or face closure [8][9]. - The trend of "one-price" sales and the incorporation of cultural craftsmanship are becoming more prevalent in the industry, driven by Lao Pu Gold's success [10].