公司位于核心黄金珠宝产区水贝，充分发挥加工端供应链优势。渠道端，公司以加盟店为主，由下沉市 场起步，疫后顺势沿高线城市布局，通过开设高端店强化品牌力建设，截至2025H1公司共拥有3857家 门店，其中一二线城市门店数合计占比50%，伴随门店模型优化，单店效率有望进一步提升。同时公司 充分承接抖音、小红书等兴趣电商流量红利做品牌曝光，2025H1线上渠道收入16.3亿元(同增34%)，线 上渠道快速放量。产品端，实施全品类、全场景覆盖的产品策略，推出玺古金、颐和仙境、一心一爱等 多元化产品系列，深度聚焦年轻女性核心客群，并通过国潮IP联名强化年轻化品牌形象。 报告中称，中国珠宝市场规模由2019年的6100亿元增至2024年的7280亿元，CAGR为3.6%，预计2029年 可达9370亿元，其中黄金珠宝占据主导地位，"国潮风"、IP联名产品成为行业新风口。企业以开设门店 直面终端为主要业态，同时线上渠道扩张迅速，2024年黄金珠宝电商渠道规模为422亿元(同增19%)。目 前行业集中度仍较低，黄金珠宝产品收入口径下行业CR5为41%，头部企业凭借品牌效应、终端占领有 望持续获取市场份额。 智通财经APP获悉 ...

Core Viewpoint - Huaxin Securities reports that Zhou Li Fu (06168), as a leading jewelry enterprise, is continuously optimizing its business model and adjusting product structure according to market demand, while steadily developing the lower-tier market and attempting high-end market strategies, thereby enhancing online channel layouts to capture e-commerce traffic benefits, which is expected to drive profit release as brand momentum deepens [1] Industry Summary - The scale of China's jewelry market has increased from 610 billion yuan in 2019 to an estimated 728 billion yuan in 2024, with a CAGR of 3.6%, and is projected to reach 937 billion yuan by 2029, with gold jewelry dominating the market. The "Guochao" trend and IP co-branded products are emerging as new industry hotspots [1] - The industry remains relatively fragmented, with the CR5 for gold jewelry products at 41%, indicating that leading enterprises can continue to gain market share through brand effects and terminal occupation [1] Company Summary - The company is located in the core gold jewelry production area of Shuibei, leveraging supply chain advantages at the processing end. The channel strategy primarily focuses on franchise stores, starting from lower-tier markets and expanding into high-tier cities post-pandemic by opening high-end stores to strengthen brand building [2] - As of the first half of 2025, the company operates 3,857 stores, with the number of stores in first and second-tier cities accounting for 50% of the total. With the optimization of the store model, single-store efficiency is expected to improve further [2] - The company is effectively capturing traffic benefits from interest e-commerce platforms like Douyin and Xiaohongshu for brand exposure, with online channel revenue reaching 1.63 billion yuan in the first half of 2025, representing a 34% year-on-year increase [2] - The product strategy implements a full-category and full-scenario coverage approach, launching diversified product series such as Xi Gu Jin, Yi He Xian Jing, and Yi Xin Yi Ai, focusing on the core demographic of young women and enhancing the youthful brand image through Guochao IP collaborations [2]

将投中网设为"星标⭐"，第一时间收获最新推送 招股书显示，万辰集团门店已突破 1.5 万家，遍布全国 28 个省份；截至 2025 年 8 月 31 日，注册会员突破 1.5 亿人，其 中活跃会员超 1.1 亿人。 而站在这家零售帝国掌舵位置的，是一位年轻的 90 后——王泽宁。他并非白手起家的草根英雄，而是"创二代"的典型代表。 随着这场 IPO 的开启，这位 90 后也将再次走向百亿富豪之列。 市值 330 亿 从食用菌到"量贩零食"帝国 闽商"创二代"登场。 作者丨 陈美 来源丨 投中网 三年前，一家靠种蘑菇起家的福建公司，摇身一变，成为横扫街头巷尾的"零食帝国"。 如今，这家已在 A 股上市、市值达百亿的万辰集团，正再次向港交所发起冲击。一旦成功，万辰有望摘得港股"量贩零食第一 股"的桂冠。 万辰的故事，始于 2011 年的福建漳州。彼时，创始人王健坤看准了食用菌产业的潜力，一头扎进蘑菇种植。凭借标准化、规 模化的生产模式，公司很快成为沃尔玛、家乐福等大型商超的稳定供应商，在业内人称"蘑菇大王"。 2021 年，万辰集团凭借 2020 年营收突破 4 亿元，正式登陆创业板，斩获"食用菌第一股"称号。 ...

Investment Rating - The report maintains a "Buy" investment rating for the company [5] Core Insights - The company, Zhouliufu, is a leading brand in the gold and jewelry industry, with a focus on both online and offline channels for growth [1][3] - The Chinese jewelry market is expected to grow from 728 billion yuan in 2024 to 937 billion yuan by 2029, with gold jewelry maintaining a dominant position [2][32] - The company has a total of 3,857 stores as of mid-2025, ranking fifth in the country, and is expanding its presence in high-end markets while optimizing its store model [3][4] Summary by Sections Company Overview - Zhouliufu was founded in 2004 and has established a strong presence in the gold and jewelry sector, focusing on cost-effective products for the lower-tier markets [17] - The company operates primarily through a franchise model, which has facilitated rapid expansion, with 3,857 stores nationwide by mid-2025 [17][25] Industry Analysis - The jewelry market in China is expanding, driven by consumer demand for gold, which accounted for 73% of the market retail sales value in 2024 [32][34] - The market is characterized by low concentration, with the top five brands holding a combined market share of 41% in gold jewelry [36] Business Model and Strategy - Zhouliufu leverages a dual-channel strategy, with significant growth in online sales, which accounted for 53% of total revenue by mid-2025 [25][45] - The company is focusing on product diversification and targeting young female consumers, with 80% of online users being women aged 18-35 [57] Financial Performance - The company forecasts steady revenue growth, with projected revenues of 64.11 billion yuan in 2025, reflecting a year-on-year increase of 12.11% [11] - The earnings per share (EPS) for 2025 is estimated at 1.82 yuan, with a price-to-earnings (PE) ratio of 23 times [4][11] Market Position - Zhouliufu's market strategy includes expanding into high-end markets while maintaining a strong foothold in lower-tier cities, with a significant number of stores in these areas [50] - The company is actively enhancing its brand image through various marketing initiatives and collaborations, aiming to strengthen its market position [55][56]

2025年10月5日，国际黄金价格达到3886.9美元/盎司，国内黄金市场也呈现出较高的价格水平，中国黄金基础金价为884.0元/克，国内各大品牌金店的黄金 价格也各有差异，周大福、六福、老庙黄金价格均为1129元/克，老凤祥黄金价格为1131元/克，周生生黄金价格稍高，为1136元/克，菜百黄金价格相对较 低，为1085元/克，黄金回收价格则为862元/克，反映出黄金在市场中的流通价值。 一、品牌金店挂牌金价 周大福：黄金价格1129元/克，铂金价格647元/克 周生生：黄金价格1132元/克，铂金价格647元/克 东祥金店：黄金价格1125元/克，铂金价格644元/克 吉盟珠宝：黄金价格1125元/克，铂金价格644元/克 六福珠宝：黄金价格1129元/克，铂金价格647元/克 周六福：黄金价格1084元/克，铂金价格598元/克 菜百：黄金价格1085元/克，铂金价格468元/克 福泰珠宝：黄金价格1093元/克，铂金价格470元/克 扬州金店：黄金价格1010元/克，铂金价格370元/克 请注意，金价会根据市场波动而变化，以上信息仅供参考。 沪金2604 (代码: au2604)：最新价格为878.8 ...

中国青年报客户端讯（中青报·中青网记者 夏瑾）记者近日从万达电影获悉，国庆假期，万达电影将与 现象级游戏IP《恋与深空》展开大型联名合作，推出以"一部电影诞生的故事"为主题的沉浸式影院体验 活动。玩家将以游戏中"猎人小姐"的身份走入影城，与男主角共同参与电影拍摄的全流程，实现从观众 到"剧中人"的跨越。 本次活动覆盖万达电影全国200余座城市的超700家影城，分别设置为2家"光影开拍"店、100家"心动热 映"店与605家"爱意流光"店。参与者将在影城中被工作人员全程以"猎人小姐"相称，并可参与"对暗号 领取片场放饭"等互动环节。预约"光影开拍"店的玩家可解锁深度沉浸的"拍电影"全流程体验。 这并非万达电影首次布局IP联名赛道。自去年以来，《原神》《第五人格》《光与夜之恋》等热门游戏 IP的合作已持续为万达电影引入大量年轻消费者。数据显示，部分联名活动的观影转化率达30%，其中 25岁以下用户占比高达85.5%，显示出极强的年轻群体吸引力。 来源：中国青年报客户端 万达电影相关负责人表示，随着Z世代逐渐成为文化消费主力，其对于情感认同与自我构建的需求日益 显著，动漫、游戏等内容成为其精神消费的重要组成部分。此 ...

广博集团于2025年9月25日接待了建信养老、长江证券等2家机构的特定对象调研及现场参观。以下为本 次投资者关系活动的详细情况： 基本信息投资者活动关系类别：特定对象调研、现场参观时间：2025年9月25日地点：公司会议室参与 单位名称：建信养老（刘洋，周文菁）、长江证券（章颖佳）上市公司接待人员姓名：董事会秘书、副 总经理江淑莹；证券事务代表王秀娜 投资者关系活动主要内容公司展厅参观与产品介绍：广博集团向调研机构展示了公司产品，现阶段公司 持续拓宽产品边界，构建覆盖多元兴趣需求的时尚品类矩阵。除经典文具系列与二次元潮玩产品线外， 还开辟了收藏卡牌、软萌毛绒、生活周边三大新赛道。收藏卡牌：通过剧情联动，产品发售获年轻玩家 青睐，奠定卡牌品类布局根基，彰显公司在IP联名与潮流单品开发实力。毛绒品类：加速孵化多元化产 品线，近期"面包超人"经典IP系列与"初音未来"二次元偶像系列毛绒挂件已在线上线下同步发售。产品 以萌系造型设计，兼具潮流配饰与居家摆件功能，强化了公司在软萌潮流品类的市场影响力。生活周边 系列：以"潮流融入日常"为理念，推出高颜值水杯、个性家居饰品等多元单品，融合二次元元素、潮流 设计与实用功能， ...

来源：市场资讯 （来源：浪潮新消费） 当流量成为考验新消费品牌的一个生死命题，如何抓住转瞬即逝的流量机遇，又如何将瞬间光芒转化为长效品牌资产，正极大考验着每一个与时间赛跑的 品牌创业者。 尤其对深植于传统文化基因的非遗品牌而言，流量更似一柄双刃剑——它既能击穿圈层、带来爆发式增长，也可能加速消耗文化的严肃性与信任根基。 去年七月，"迈巴赫少爷"朱也天的高考事件意外将"朱炳仁·铜"推至大众视线中心，对一个多年深耕铜艺的非遗品牌来说，这既是一次前所未见的机遇， 也是一场突如其来的大考。 而更难的是之后的路：热度如何延续？家族传承如何与公众传播共处？流量狂欢之后，到底什么才能留得下来？ 令人惊讶的是，一年时间过去，"朱炳仁·铜"不仅没有"凉下去"，反而借助这波流量，系统性推动产品线拓宽、线下渠道优化和品牌内容沉淀，成功将用 户流量沉淀为品牌资产，全年销售额突破6亿元。 这一切并非偶然。早在流量到来之前，"朱炳仁·铜"就已做好了充分准备。 在绝大多数非遗品牌仍陷于商业化困局之时，"朱炳仁·铜"已率先探索跑通了"现代工坊"模式，并适时推动品牌战略调整，才使流量来时"有货可卖"。用朱 军岷的话说，"流量是火柴，但你自己得 ...

在上个月底，笔者亲身感受了《无畏契约》季后赛决赛的火热氛围，同时也注意到现场销售的游戏周边深受玩家欢迎。 其中最瞩目的便是本土潮牌ROARINGWILD，搬来了先锋艺术团队Acéphale爆能器装置，摊位上售卖的《无畏契约》联名服饰也引众人排队购入。对于品 牌，大家或许并不熟悉，但出于对游戏的热爱，加上服饰设计新潮，只好对钱包说声对不起了。 新风潮 【HELLO KITTY官方联名】 WHOOSIS 印花拼接足球服长袖运 本店T恤收藏第1名 本土潮牌实则就是大众口中的"国潮"，这一词汇在互联网上算是老生常谈，"国潮元年"2018年时，该词汇内涵多元，指各个消费领域的国货全面火热。但 在当下年轻群体口中，国潮普遍指代本土潮流服饰品牌。 图源龙湖时代天街 在当下服饰消费领域，本土潮牌受到广大年轻消费者的青睐，同时也不断有新兴品牌冒头。随之而来的是行业内卷加剧，各家品牌为了抢客、拓客使出十 八般武艺，除了邀请明星代言/带货、增加线下门店、一日店长以及快闪等，也少不了眼下破圈必备的联名营销。在这场热潮里，ACGIP并非本土潮牌的 首选，但愿意尝试的品牌也不少。 比如美式工装风格的WHOOSIS，近些年陆续推出飞天小女 ...

Core Insights - The integration of gold materials with anime IP elements is rapidly gaining popularity among young consumers, revitalizing the traditional gold industry and creating new growth opportunities [1][5][8] - The transaction value of IP gold products has increased by 294% year-on-year, with dedicated categories established on major e-commerce platforms [1][8] - Young consumers are increasingly becoming the main buyers of gold jewelry, with a significant rise in ownership among the 18-24 age group [3][8] Industry Trends - The trend of IP collaboration is expanding beyond traditional jewelry consumption, creating a new value connection between brands and young consumers [5][8] - Major gold brands are actively launching new products and collaborating with popular IPs, with over 16 brands partnering with 47 IPs for 53 collaborations in the first three quarters of 2025 [5][8] - The emotional value and cultural significance of IP collaborations are becoming key selling points, as brands aim to resonate with the interests of younger consumers [6][8] Consumer Behavior - Young consumers prioritize emotional value and personal connection over traditional investment attributes when purchasing gold jewelry [4][8] - The popularity of IP gold products is driven by rising gold prices, a younger consumer base, and new social and self-expression demands [8][9] - Consumers are encouraged to purchase IP gold jewelry through official channels to ensure quality and protect their rights [10] Brand Strategies - Brands are focusing on creating engaging offline experiences, such as pop-up stores and interactive events, to attract young consumers [6][8] - The success of IP gold products relies on effective brand management, sustainable IP operations, and the establishment of mutually beneficial partnerships [9][10] - Future strategies will involve deep integration of brand DNA and consumer emotional value, while remaining open to potential collaborations [9][10]