Core Insights - The article discusses the new paradigm of "one customer, one strategy" introduced by Data Agent in the field of intelligent marketing, which enhances precision in marketing efforts and transitions from broad-based marketing to individualized operations [1][3] - Data Agent integrates large models, enterprise knowledge bases, and real-time data to create a dynamic customer insight engine, allowing for the generation of personalized profiles based on multi-dimensional data [1][3] Summary by Sections Marketing Transformation - Data Agent has significantly improved the accuracy of customer intent recognition to 89.7% for a financial institution, optimizing outbound conversion efficiency [1] - In the beauty industry, Data Agent identified specific needs of female users and generated exclusive promotional strategies, resulting in increased conversion rates and average transaction values [1] Self-Iteration and Continuous Evolution - Data Agent demonstrates self-iteration capabilities, enhancing customer follow-up strategies in the securities industry, leading to over a 100% increase in high-value lead conversion efficiency [3] - In the automotive sector, Data Agent has replaced a traditional 3-hour manual response process with instant responses to user inquiries through deep semantic understanding and knowledge base integration [3] Role as a Data Brain - Data Agent is a crucial component in building a company's "data brain," capable of "active thinking" and closing the loop between data assets and business actions [3] - The upgrade of the "one customer, one strategy" engine signifies a shift in marketing from "broad announcements" to "precise assistance," redefining the efficiency boundaries of marketing investments [3]