Core Insights - The 2025 Shanghai Book Fair, held from August 13 to 19, utilized an innovative "dual venue + X + N" structure to integrate cultural events with consumer activities in the Yangtze River Delta region, effectively transforming cultural attention into actual consumption [1][4] Group 1: Event Structure and Consumer Engagement - The book fair established a "dual venue" model at the Shanghai Exhibition Center and Fuzhou Road Shanghai Book City, extending to a sub-venue in Wuzhen, Zhejiang, and engaging various local districts and 46 New Era Civilization Practice Centers [1][4] - The event incorporated a "reading" experience into citizens' daily lives by designing ticketing and scenarios that connect with public transport, tourist attractions, and museums, thus attracting a broader audience including families and weekend travelers [3][4] Group 2: Ticketing Innovations - Four types of special joint tickets were introduced, significantly lowering participation costs and decision-making barriers, such as a 15 yuan ticket that includes entry to the book fair and a subway ride, and a 399 yuan three-day pass covering multiple attractions [3][4] - The integration of cultural consumption with other activities was enhanced by offering half-price midnight sessions and ticket exchanges based on book purchases, expanding the consumer experience beyond a single location [3][4] Group 3: Economic Impact and Policy Support - The book fair's design aimed to convert short-term visitor flows into sustainable consumption capabilities, with local consumption policies effectively linking event platforms to long-term consumer engagement [6][7] - The "2025 Consumption Expansion Action Plan" in Shanghai focuses on enhancing exhibition conversion rates through incentives for high-energy events, promoting "ticket root economy" connections with commercial districts, and supporting nighttime consumption areas [6][7] Group 4: Regional Collaboration and Long-term Strategies - The collaboration between Zhejiang and Shanghai aims to transform short-term event traffic into cross-city tourism and long-term brand recognition, emphasizing the need for integrated policies that facilitate data sharing and consumer engagement [7][8] - The concept of a "one-hour exhibition consumption circle" is proposed to create a network of consumption spaces, making it easier for visitors to extend their trips into broader consumer experiences [9][10]