电子社保卡、医保电子凭证、电子健康卡"三码融合"项目的上线试运行，成为此次推进会的亮眼成 果。"这一举措，就是要解决群众办事时在多个应用场景间来回切换卡、码的麻烦。"山西省人力资源和 社会保障数据中心（山西省社会保障卡管理中心）工作人员表示，"三码融合"并非简单的功能叠加，而 是通过技术攻坚打通人社、卫健、医保领域信息系统，实现数据互通、服务互认。该项目将率先在省人 民医院开展试点，待试运行稳定后，省人社厅、省卫生健康委、省医保局将在各自领域推进推广工作， 让"一码通办"的便利逐步惠及更多三晋百姓。（记者韩林芳） 社会保障卡是国家民生服务的基础性载体，推进社会保障卡区域协同发展既是落实国家区域协调发展战 略的重要举措，也是回应群众跨省通办期盼的务实之举。在2025年12月23日举办的山西省社会保障卡区 域协同发展推进会暨"三码融合"上线试运行启动仪式上，京津冀晋鲁豫六省（市）人社部门就社会保障 卡"一卡通"协同发展达成合作意向，"十五五"期间，将动态梳理社保卡应用目录清单，共同拓展人社领 域、医疗健康、交通出行、旅游观光、文化体验、政务服务等领域一卡通用，为群众提供更多便利服务 事项，实现"小卡片服务大民生" ...

Core Insights - The 2025 Shanghai Book Fair, held from August 13 to 19, utilized an innovative "dual venue + X + N" structure to integrate cultural events with consumer activities in the Yangtze River Delta region, effectively transforming cultural attention into actual consumption [1][4] Group 1: Event Structure and Consumer Engagement - The book fair established a "dual venue" model at the Shanghai Exhibition Center and Fuzhou Road Shanghai Book City, extending to a sub-venue in Wuzhen, Zhejiang, and engaging various local districts and 46 New Era Civilization Practice Centers [1][4] - The event incorporated a "reading" experience into citizens' daily lives by designing ticketing and scenarios that connect with public transport, tourist attractions, and museums, thus attracting a broader audience including families and weekend travelers [3][4] Group 2: Ticketing Innovations - Four types of special joint tickets were introduced, significantly lowering participation costs and decision-making barriers, such as a 15 yuan ticket that includes entry to the book fair and a subway ride, and a 399 yuan three-day pass covering multiple attractions [3][4] - The integration of cultural consumption with other activities was enhanced by offering half-price midnight sessions and ticket exchanges based on book purchases, expanding the consumer experience beyond a single location [3][4] Group 3: Economic Impact and Policy Support - The book fair's design aimed to convert short-term visitor flows into sustainable consumption capabilities, with local consumption policies effectively linking event platforms to long-term consumer engagement [6][7] - The "2025 Consumption Expansion Action Plan" in Shanghai focuses on enhancing exhibition conversion rates through incentives for high-energy events, promoting "ticket root economy" connections with commercial districts, and supporting nighttime consumption areas [6][7] Group 4: Regional Collaboration and Long-term Strategies - The collaboration between Zhejiang and Shanghai aims to transform short-term event traffic into cross-city tourism and long-term brand recognition, emphasizing the need for integrated policies that facilitate data sharing and consumer engagement [7][8] - The concept of a "one-hour exhibition consumption circle" is proposed to create a network of consumption spaces, making it easier for visitors to extend their trips into broader consumer experiences [9][10]