Core Insights - Decathlon is significantly advancing its presence in the Greater Bay Area with the grand opening of two new stores in Shenzhen and Guangzhou, alongside the renovation of two existing stores, aiming to enhance the brand's interaction with urban vitality [2] Group 1: Market Strategy - Decathlon's strategy focuses on transforming short-term attention from festivals and events into long-term sustainable sports experiences and consumption growth [2] - The company expresses strong confidence in the development prospects of the Greater Bay Area market, emphasizing its commitment to injecting more sports vitality into the local market [2] Group 2: Economic Context - Guangzhou's sports consumption is projected to exceed 63 billion yuan in 2024, with per capita consumption ranking among the highest in the country at over 3,300 yuan [2] - Shenzhen is promoting a "sports + consumption" model, integrating events into commercial districts and developing a "one-hour ice and snow economy circle" centered around new landmarks like the Qianhai Ice and Snow World [2] Group 3: Consumer Engagement - Decathlon's "double opening and two renovations" initiative aims to convert temporary interest into long-term participation by creating a comprehensive experience through stores, activities, and community engagement [3]