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秋日畅跑正当时 上京东跑鞋超品日一站式备齐城市跑、越野跑装备
针对喜爱城市路跑的消费者,京东运动特别精选多款强缓震、高回弹的跑鞋装备。例如特步后盾跑鞋,以加厚缓震中底呵护膝盖,上脚软弹有力,久穿不易 累,适合新手入门及日常慢跑;耐克Winflo11公里跑步鞋,采用复合缓震系统设计,提供稳定脚感,适配多种足形;李宁赤兔8 PRO,轻质回弹科技助力提 速训练与节奏跑,鞋身不易变形;阿迪达斯PUREBOOST 21跑鞋,透气网面结合全掌回弹,适配日常有氧跑与恢复训。 对于热爱探索山路土径等复杂地形的跑者,一双专业的越野跑鞋则必不可少。HOKA挑战者8凭借全地形适配能力,轻松应对郊野土路与碎石小道,鞋面反 光设计还能提升夜跑安全性;HOKA托伦特4越野跑步鞋则采用抓地齿纹设计,保障坡道与松软路面的奔跑安全;凯乐石FUGA EX3防滑跑山鞋搭载湿地止 滑系统,专注应对雨后泥泞场景;安踏风雨兼程耐磨跑鞋采用超耐磨橡胶大底,无惧砂石路面的长期磨损。 秋意渐浓,正是走出家门、畅快开跑的好时节。为满足不同跑步爱好者的多元需求,10月9日20点至10月10日,京东跑鞋超级品类日火热开启,携手耐克、 阿迪达斯、李宁、亚瑟士、凯乐石、安踏、特步等国内外知名品牌,带来马拉松、越野、日常健身等多场 ...
迪卡侬加码大湾区,激活双节运动消费新场景
Sou Hu Cai Jing· 2025-10-06 04:15
迪卡侬的"双开两焕"既是对这一趋势的响应,也是把临时关注转为长期参与的具体实践:通过门店、活动与社群三者联动,构建"看、试、用、社群参与"的 全链路体验,降低市民从"好奇"到"习惯"的转换成本。 南方+记者 黄晓韵 迪卡侬中国零售副总裁黎晓春表示:"迪卡侬坚定看好大湾区市场的发展前景,对在这片热土的深耕充满信心。此次'双店齐开、两店焕新'是新起点,我们 将持续为当地市场注入更多运动活力,助力大湾区打造高水平体育产业生态与健康生活方式。" 据了解,广州2024年体育消费总规模超630亿元,人均消费超3,300元位居全国前列,2025年更将承办全运会数项重点赛事,大力推动"全运经济"发展;深圳 则长期推动"体育+消费"发展,将赛事引入商圈,近期更是依托前海冰雪世界等新地标构建辐射大湾区的"一小时冰雪经济圈"。在这样的宏观脉络下,体育 不再局限于"竞技",而成为拉动本地消费、旅游与社区生活的复合型产业。 南方+记者获悉,近日迪卡侬重磅推进大湾区"双开两焕":深圳建安、广州沙园两家新店盛大开业,深圳新湖、彩田两家门店全面焕新升级。通过融合城市 体育氛围与赛事经济的热度,迪卡侬希望将节庆与赛事激发的短期关注,沉淀为长期 ...
耐克公布财报后,京东体育股价上涨1.3%。
Xin Lang Cai Jing· 2025-10-01 08:20
来源:滚动播报 耐克公布财报后,京东体育股价上涨1.3%。 ...
迪卡侬:全面推动零碳重卡的应用|2025华夏ESG实践节能降耗案例
Hua Xia Shi Bao· 2025-09-24 09:36
Company Overview - Decathlon Group was founded by Michel LECLERCQ in 1976 in France, currently operating 1,817 stores in 79 countries with a workforce of 101,100 and achieving a revenue of €16.2 billion [1] - Decathlon entered China in 1989 for procurement and production, officially launching retail operations in 2003, establishing a full supply chain including product design, production, logistics, branding, and retail [1] - The company has 4 owned factories, 3 logistics parks, 11 industrial procurement offices, and 200 physical stores across over 100 cities in China, with more than 44% of its procurement sourced from China [1] Sustainability Initiatives - Decathlon aims to reduce absolute greenhouse gas emissions from scopes 1, 2, and 3 by 42% from a 2021 baseline by 2030, with a commitment to achieve net-zero emissions across its value chain by 2050 according to SBTi standards [2] - In 2023, Decathlon began implementing Smart Meters in its energy management systems, with 69 stores successfully installed by the end of 2024, allowing precise monitoring of electricity usage [2] - The rooftop solar photovoltaic project initiated in 2019 has generated nearly 3 GWh of electricity by 2023, saving over ¥140,000 in electricity costs and reducing CO2 emissions by more than 1,800 tons [2] - By 2024, Decathlon plans to have 124 fast charging stations, expected to reduce carbon emissions by approximately 620-992 tons annually, equivalent to the emissions of 400-600 gasoline vehicles [2] Logistics and Green Energy - In 2024, Decathlon China will promote the application of zero-carbon heavy trucks, having tested long-range intelligent heavy trucks with over 600 kilometers of endurance [3] - The green electricity trading project in China has seen participation from over 140 suppliers responding to Decathlon's supply chain decarbonization initiative, with coverage expected in several provinces by 2024 [3] - Decathlon's renewable energy usage exceeds 84%, with a reduction of single-use plastic packaging by over 53%, achieving revenue growth while decoupling from carbon emissions for three consecutive years [3]
江西巽坎体育用品有限公司成立 注册资本30万人民币
Sou Hu Cai Jing· 2025-09-23 03:09
Core Viewpoint - Jiangxi Xunkang Sports Goods Co., Ltd. has been established with a registered capital of 300,000 RMB, indicating a new player in the sports goods industry [1] Company Summary - The legal representative of Jiangxi Xunkang Sports Goods Co., Ltd. is Huang Dandan [1] - The company is involved in various business activities, including retail of sports goods and equipment, teaching models and teaching aids, musical instruments, and more [1] - The company’s business scope includes construction engineering, sales of intelligent home consumer devices, labor protection products, lighting fixtures, experimental analysis instruments, and various retail items [1] Industry Summary - The establishment of Jiangxi Xunkang Sports Goods Co., Ltd. reflects ongoing growth and diversification in the sports goods and equipment retail sector [1] - The company’s wide range of permitted activities suggests a strategic approach to capture multiple market segments within the consumer goods industry [1]
济南万象城彪马门店停业,济南仅余4家滔搏代理门店
Qi Lu Wan Bao· 2025-09-19 03:22
Core Viewpoint - The closure of the PUMA store in Jinan's MixC Mall indicates a shift in the retail landscape, with potential implications for PUMA's market presence in China and the operational strategies of its distributor, Tmall International Holdings Limited [1][3]. Group 1: Store Closures and Operations - PUMA has closed its store in Jinan's MixC Mall due to the expiration of the lease, with the possibility of re-entering the market in the future [1]. - Currently, there are four remaining PUMA stores in Jinan, all operated by Tmall International Holdings Limited [3]. - Tmall has been adjusting its store count, with a reported total of 5,020 stores as of February 28, 2025, reflecting an 18.3% year-on-year decrease [3][4]. Group 2: Financial Performance - Tmall's financial report indicates a significant reduction in store numbers, with 1,382 closures leading to a net decrease of 1,124 stores in the past year [3][4]. - The revenue for Tmall in the 2024/2025 fiscal year is projected to decline by 6.6%, totaling 27.01 billion, with a 41.9% drop in profit attributable to equity holders [5]. - PUMA's performance in China remains strong, with the Asia-Pacific region being the only area to show sales growth, particularly in the Greater China region, which has seen positive growth for eight consecutive quarters [5]. Group 3: Market Position and Future Prospects - PUMA ranks as the fifth most valuable global sports brand, according to a report by GYBrand, trailing only behind domestic brands like Anta [5]. - There are rumors regarding the potential sale of PUMA, with Anta and Li Ning being the most discussed potential buyers, although both companies have refrained from commenting on these speculations [5].
网友吵翻!迪卡侬:全网下架
新浪财经· 2025-09-17 09:13
近日,多位网友发帖称,迪卡侬产品宣传页面出现,"海洋是一块尚未开发且无边无际的处 女地"的表述,并质疑处女地是"用词不当",消息引发广泛讨论。 对此,9月16日,迪卡侬有关负责人回应南都N视频记者称,品牌对此高度重视,已全网下 架相关内容。南都N视频记者注意到,《现代汉语词典》中对"处女地"的释义为"未开垦的 土地"。 相关产品页面。 此前,有网友在社交平台发文质疑迪卡侬的广告文案"用词不当",并配上了广告截图。图 片显示,迪卡侬在电商平台的产品详情中介绍品牌故事时写道,"海洋,是一块尚未开发且 无边无际的处女地。" 部分网友因此向迪卡侬公司发了投诉信,并发帖表达不满"不买,抵制,凑单退"。同时也 有部分网友认为无需过度敏感,"处女座再过几年都得改名""Virgin/maiden直译过来的, 这两个词都有纯洁的特性"。 南都记者查询《现代汉语词典》发现,词典对"处女地"的释义为"未开垦的土地",另外还 有"处女航"是指轮船或飞机在某航线上第一次航行,"处女作"指作者的第一个作品。《牛 津高阶英汉双解词典(第7版)》当中也提到,"virgin territory"意为"未开发地区"。 (3) 连 接 财 富 下 ...
广告文案“处女地”一词引争议,网友吵翻,有人发起投诉!知名品牌:全网下架相关内容
Mei Ri Jing Ji Xin Wen· 2025-09-17 06:34
近日,多位网友发帖称,迪卡侬产品宣传页面出现,"海洋是一块尚未开发且无边无际的处女地"的表述,并质疑处女地是"用词不当",消息引发广泛讨 论。 据南都N视频报道,对此,9月16日,迪卡侬有关负责人回应记者称,品牌对此高度重视,已全网下架相关内容。 每经编辑|程鹏 相关产品页面。 此前,有网友在社交平台发文质疑迪卡侬的广告文案"用词不当",并配上了广告截图。 图片显示,迪卡侬在电商平台上展示一款水母潜水泳衣时,后面有大篇幅广告文案介绍旗下的OLAIAN冲浪品牌:"海洋,是一块尚未开发且无边无际的 处女地,我们希望帮助冲浪的你或即将体验冲浪的你探索冲浪的奥秘。" 部分网友因此向迪卡侬公司发了投诉信,并发帖表达不满"不买,抵制,凑单退"。 校对|段炼 网友投诉 图片来源:截图 也有网友表示,处女地就是一个中性词,平时用得非常广泛,并不带其他色彩,用在文案中并无不妥,"是有些人太敏感了。" 记者查询《现代汉语词典》发现,词典对"处女地"的释义为"未开垦的土地",另外还有"处女航"是指轮船或飞机在某航线上第一次航行,"处女作"指作者 的第一个作品。《牛津高阶英汉双解词典(第7版)》当中也提到,"virgin terri ...
网友吵翻!迪卡侬:全网下架
Nan Fang Du Shi Bao· 2025-09-17 03:44
近日,多位网友发帖称,迪卡侬产品宣传页面出现,"海洋是一块尚未开发且无边无际的处女地"的表 述,并质疑处女地是"用词不当",消息引发广泛讨论。 对此,9月16日,迪卡侬有关负责人回应南都N视频记者称,品牌对此高度重视,已全网下架相关内 容。南都N视频记者注意到,《现代汉语词典》中对"处女地"的释义为"未开垦的土地"。 相关产品页面。 此前,有网友在社交平台发文质疑迪卡侬的广告文案"用词不当",并配上了广告截图。图片显示,迪卡 侬在电商平台的产品详情中介绍品牌故事时写道,"海洋,是一块尚未开发且无边无际的处女地。" 部分网友因此向迪卡侬公司发了投诉信,并发帖表达不满"不买,抵制,凑单退"。同时也有部分网友认 为无需过度敏感,"处女座再过几年都得改名""Virgin/maiden直译过来的,这两个词都有纯洁的特性"。 南都记者查询《现代汉语词典》发现,词典对"处女地"的释义为"未开垦的土地",另外还有"处女航"是 指轮船或飞机在某航线上第一次航行,"处女作"指作者的第一个作品。《牛津高阶英汉双解词典(第7 版)》当中也提到,"virgin territory"意为"未开发地区"。 9月16日,针对此次事件,迪卡侬 ...
迪卡侬文案将海洋比作处女地被指“用词不当”!回应称已下架
Nan Fang Du Shi Bao· 2025-09-17 01:44
近日,多位网友发帖称,迪卡侬产品宣传页面出现,"海洋是一块尚未开发且无边无际的处女地"的表 述,并质疑处女地是"用词不当",消息引发广泛讨论。对此,9月16日,迪卡侬有关负责人回应南都N 视频记者称,品牌对此高度重视,已全网下架相关内容。南都N视频记者注意到,《现代汉语词典》中 对"处女地"的释义为"未开垦的土地"。 相关产品页面。 此前,有网友在社交平台发文质疑迪卡侬的广告文案"用词不当",并配上了广告截图。图片显示,迪卡 侬在电商平台的产品详情中介绍品牌故事时写道,"海洋,是一块尚未开发且无边无际的处女地。" 部分网友因此向迪卡侬公司发了投诉信,并发帖表达不满"不买,抵制,凑单退"。同时也有部分网友认 为无需过度敏感,"处女座再过几年都得改名""Virgin/maiden直译过来的,这两个词都有纯洁的特性"。 南都记者查询《现代汉语词典》发现,词典对"处女地"的释义为"未开垦的土地",另外还有"处女航"是 指轮船或飞机在某航线上第一次航行,"处女作"指作者的第一个作品。《牛津高阶英汉双解词典(第7 版)》当中也提到,"virgin territory"意为"未开发地区"。 9月16日,针对此次事件,迪卡侬 ...