Core Viewpoint - The article highlights the significant changes and achievements of China Jinmao under the leadership of its new chairman, Tao Tianhai, who has implemented unconventional strategies to stabilize and grow the company's performance in the real estate market [3][13]. Financial Performance - In the first half of the year, China Jinmao reported revenue of 25.113 billion yuan, a year-on-year increase of 14% [3]. - The net profit attributable to shareholders was 1.09 billion yuan, up 8% year-on-year [3]. - The total sales amount reached 53.4 billion yuan, representing a 20% increase compared to the previous year [3]. Market Strategy - Tao Tianhai has shifted the company's strategy from contraction to actively returning to the land market, leading to a significant restructuring of the organization [3][14]. - The company has successfully launched several projects in Shanghai, with the first phase of the Jinmao Puyuan project selling out in 26 minutes at an average price of 166,000 yuan per square meter [6]. - Other projects in Shanghai also experienced strong sales, with the Baoshan project selling out on the same day of its opening [7]. Organizational Changes - Following his appointment, Tao Tianhai initiated a major organizational reform, eliminating several regional layers and restructuring into 14 regional companies [14][15]. - The internal promotion of executives and the establishment of a new management structure reflect the company's commitment to enhancing operational efficiency [15]. Land Acquisition - China Jinmao has actively participated in land auctions across high-potential cities, with significant acquisitions in Shanghai, Beijing, and other major cities [17]. - The company ranked seventh in the top 100 real estate companies for land acquisition in the first half of 2025, with a total acquisition amount of 26.1 billion yuan [18]. Future Outlook - Tao Tianhai projects that China Jinmao's total sales value will reach approximately 180 billion yuan by 2025, maintaining a sales scale above 100 billion yuan [20]. - The company is preparing for the upcoming "Golden September and Silver October" sales period, indicating a proactive approach to market opportunities [21].