Core Viewpoint - The essence of love is highlighted as being in the small, unquantifiable details of daily life, rather than just monetary expressions. The campaign aims to bring these moments to the forefront during the Qixi Festival, encouraging people to express their love in tangible ways [1]. Group 1: Campaign Overview - Douyin Life Services has launched a unique romantic platform called "Show Stage" for this year's Qixi Festival, connecting various experiences such as movies, hotels, and dining, featuring celebrity couples and popular influencers [1]. - The campaign includes a "treasure map" for date planning, offering tailored experiences and exclusive benefits from participating merchants [1]. Group 2: Engagement Activities - The "Show Stage" features interactive activities, including themed events in shopping districts and surprise love-themed activities across cities, with celebrity guests demonstrating romantic interactions [33]. - Influencers will showcase real-life romantic moments, encouraging users to share their own experiences and details of love, with opportunities to win exclusive rewards from merchants [35]. Group 3: User Participation - Users are encouraged to participate by sharing their romantic moments and details on social media, with selected participants receiving special Qixi Festival rewards [35]. - The campaign aims to create a vibrant atmosphere for love, with various influencers capturing sweet moments in everyday settings, providing inspiration for users to express their affection [36].