"我忙晕了。"为配合扫街榜，部分高德地图工作人员国庆期间也在加班。一位接近美团的人士则向北京 商报记者透露，与百度地图的本地生活服务类合作几年前就上线了。 今年国庆中秋"双节"假期，一场围绕"本地生活服务入口"的暗战在地图软件与本地生活平台间全面打 响。高德地图"扫街榜"23天吸引4亿用户，百度地图联合美团、携程上线"AI去·榜中榜"，抖音"心动榜 酒店"覆盖39座城市443家特色酒店。这场战役不仅是流量争夺，更是技术能力与生态模式的较量， 从"用脚投票"到"手指点赞"，平台正以差异化策略争夺本地生活服务市场话语权。 联盟式破局 "AI去·榜中榜，用脚评出来的榜单"，百度地图最新版上线时，榜单在升级版本介绍中出现。进入百度 地图出行板块的"爱去榜"，"AI去榜中榜""大众点评榜""携程口碑榜"的字样并排出现在"AI去·榜中榜"的 下方。 北京商报记者体验发现，该榜单覆盖美食、景点、酒店、购物、休闲娱乐五类，每类有3至15个细分标 签可选。以美食类全民爱去榜第一名的胡大饭馆（簋街总店）为例，详情页展示了该店在大众点评的评 分、在携程口碑榜北京必打卡美食口碑榜的排名，以及在百度地图上的具体位置和电话。用户可以直接 ...

一位接近美团的人士则向北京商报记者透露，与百度地图的本地生活服务类合作几年前就上线了。 2025年国庆黄金周，一场围绕"本地生活服务入口"的暗战在地图软件与本地生活平台间全面打响。高德地图"扫街榜"23天吸引4亿用户，百度地图联合美 团、携程上线"AI去· 榜中榜"，抖音"心动榜酒店"覆盖39座城市443家特色酒店。这场战役不仅是流量争夺，更是技术能力与生态模式的较量，从"用脚投 票"到"手指点赞"，平台正以差异化策略争夺本地生活服务市场话语权。 "我忙晕了。"为配合扫街榜，部分高德地图相关工作人员国庆期间也在加班。 都是地图软件，都是榜单，让人不难联想到百度地图的竞争对手高德地图。"平台间这种合作不是百度地图独有的，也不是百度地图先尝试的，准确来说是 平台互联互通的一种形式。"比达分析师李锦清告诉北京商报记者，"在这个节点，更像是竞争对手给用户提供的，我也要有。" "联盟式"破局 "AI去·榜中榜，用脚评出来的榜单"，百度地图最新版上线时，榜单在升级版本介绍中出现。进入百度地图出行板块的"爱去榜"，"AI去榜中榜""大众点评 榜""携程口碑榜"的字样并排出现在"AI去·榜中榜"的下方。 北京商报记者体验发现 ...

抖音生活服务数据显示，假期期间，体验式消费渐成主流。其中。古镇古城成为了人们文旅游玩的热门选择，抖 音团购订单环比增长高达299%。同时，动物园、水上乐园团购订单分别环比增长196%和152%。值得注意的是， 国风起妆为媒，古风妆造已成为年轻游客的"新宠"，抖音团购订单量环比增长了111%。此外，博物馆也是大众文 化游的热门选择，团购订单量环比增长达68%。 今年国庆假期，非遗相关体验消费延续了近年来的火热态势，深受各地游客青睐。其中，琉璃烧制、手工陶艺等 格外受欢迎，抖音团购订单环比增长分别高达270%和206%。在抖音一直保持极高热度的打铁花技艺表演，团购 订单量环比增长114%。同时，评弹订单量环比增长150%，灯会和川剧的订单量增幅也达到了88%和63%。 10月8日，抖音生活服务发布国庆假期消费数据。数据显示，10月1日至10月7日，平台上餐饮、住宿、美妆个护、 服饰鞋帽等多个类目消费火爆，味蕾游、小城游、周边游颇受青睐，非遗国风消费、体验式消费等带动地方文旅 消费再创新高。 双节带动线下多类消费，餐饮、住宿、购物等团购额增长显著 受国庆中秋双节8天超长假期推动，大众出游、购物休闲热情高涨，带动线下 ...

"安心服务"保障消费体验 在酒旅保障方面，为提升消费者的游玩体验，平台联合商家推出"安心玩乐""安心游""安心住"保障，针 对消费者在游玩、度假、酒店住宿时的常见问题提供赔付和保障方案，鼓励商家提升服务质量与标准。 同时，针对直播间低价引流、履约时不合理加价等违规行为，平台加大整治力度对违规商家进行处罚， 维护平台价格合理。针对直播间宣传，平台增加了对重要商品规则模糊展示、关键信息解答不准确或不 提及等行为的管控规则，保障消费者体验。 国庆假期将至，旅游市场迎来出游高峰。为解决消费者假期出游可能遇到的各类消费体验问题，抖音生 活服务启动国庆保障专项，推出一系列举措，致力于为消费者打造安心、便捷的消费体验。 "极速赔"提升解决效率 为保障消费者国庆期间的服务体验，平台推出"极速赔"保障方案，简化服务处理流程、提升服务效率， 并对预约后酒店无房、商家不接待、演出票未出票等常见问题进行赔付升级，力求"一次进线即解决、 无法解决有赔付"，确保消费者的服务需求得到快速有效解决。为此平台扩充了客服团队，提供"7*24小 时客服服务"，无论消费者在任何时间遇到问题或需要帮助，确保都能得到平台的快速响应。 针对酒店住宿、旅游 ...

图片来源：抖音 互联网大厂本地生活的年度大战，抖音自然不会缺席。但相较于阿里、美团和京东在外卖、餐饮行业打 得不亦乐乎，抖音正悄悄走另一条路，尝试从酒旅方向破局。 在"十一"假期即将开启之际，抖音生活服务首次公布了针对酒店业态推出的"心动榜单"，覆盖了全国39 城、443家酒店上榜；并且推出新的政策，针对平台上所有上榜酒店，新增全年100亿流量扶持。 与此同时，自10月1日起，抖音生活服务将对全国酒店实施线下扫码免佣金政策，鼓励商家将更多资源 投入到提升线下服务品质和用户体验中，激活线下生意场景。 这是抖音本地生活业务首次对酒旅业释放加码信号。可以看出，抖音在酒店业的新政，离不开"免佣 金"和"流量补贴"两大基本操作，这也是当前互联网平台在本地生活赛道上出击的"标配"。 不过，商旅不是当下抖音的重点，具备季节性的文旅消费才是核心。 "特色酒店"是抖音酒旅消费的关键词。抖音官方披露的数据显示，特色生活方式酒店广受用户欢迎，相 关内容播放量一年超过350亿次。 据抖音生活服务业务副总裁王雪芹介绍，过去两年里，特色酒店入驻抖音的数量增长了七成。越来越多 酒店在抖音注重打造差异化服务体验与内容经营，特色生活方式酒店订 ...

Core Insights - Alibaba's Taobao Flash Sale has launched an in-store group buying service, initially in Shanghai, Shenzhen, and Jiaxing, to compete with Meituan and Douyin in the instant retail sector [1][4][18] - The service aims to attract users by offering discounts and is seen as a natural extension of existing offerings, with a focus on enhancing consumer and merchant experiences [6][9] - The competition landscape is evolving, with various platforms like Gaode and Douyin also entering the in-store group buying space, indicating a shift in how local services are marketed and consumed [10][14] Group 1: Taobao Flash Sale's Strategy - Taobao Flash Sale's in-store group buying service was officially launched on September 20, 2023, with a focus on multiple food categories [4][6] - The initial rollout is part of a broader strategy to leverage existing user bases and enhance service offerings, with plans for expansion into more cities [1][9] - The pricing strategy shows competitive pricing against Meituan, with some products priced lower on Taobao Flash Sale, particularly in the tea and dessert categories [6][4] Group 2: Competitive Landscape - Gaode has introduced its own features to compete with platforms like Dazhong Dianping, while also hiring for local life-related positions, indicating its commitment to the in-store group buying market [10][11] - Douyin is actively pursuing in-store group buying as a key growth area, with plans for significant promotional events to boost sales [14] - Other platforms like Kuaishou and Xiaohongshu are also exploring local life services, indicating a trend towards diversification in service offerings across multiple platforms [15][18] Group 3: Merchant Perspectives - Merchants express a preference for private domain operations, indicating a desire to retain customer relationships beyond platform-driven sales [18] - Feedback from merchants suggests that the operational model for Taobao Flash Sale's group buying is similar to that of Meituan, focusing on signing contracts with merchants and facilitating offline redemption [8][18] - The competitive dynamics suggest that while platforms vie for user attention, merchants are primarily concerned with profitability and customer retention [18]

Core Viewpoint - The rise of live cooking broadcasts on Douyin has significantly enhanced transparency in the restaurant industry, allowing consumers to witness the cooking process and build trust with businesses [1][6]. Group 1: Live Cooking Broadcasts - Many restaurants are utilizing live cooking broadcasts to attract customers, with chefs showcasing their cooking skills and engaging with viewers [1][3]. - The broadcasts have become a popular way to demonstrate food preparation, with some chefs performing impressive cooking techniques that entertain viewers [4][6]. - The live streams have led to increased online engagement, with some broadcasts attracting tens of thousands of viewers simultaneously [4][6]. Group 2: Consumer Engagement and Trust - The transparency provided by live cooking broadcasts helps reduce information asymmetry between restaurants and consumers, fostering trust [6][7]. - Consumers can see the entire cooking process, which enhances their understanding of food preparation and the efforts of chefs [6]. - The interaction during live streams, such as answering viewer questions and showcasing cooking techniques, further strengthens the connection between restaurants and their customers [3][4]. Group 3: Business Impact - The live broadcasts serve as a natural content source and traffic entry point for small restaurants, converting online views into offline foot traffic [7]. - Douyin's initiatives, such as the "Smoke Fire Small Shop Support Plan," aim to stimulate offline business and promote consumption in the restaurant sector [7].

原北部大区负责人涂晴现转任抖音生活服务市场部与达人运营负责人，全面统筹市场策略与创作者生态 建设。公开信息显示，涂晴于2015年加入今日头条，曾任全国直营分公司总经理、巨量引擎渠道副总裁 等职务。 据多家媒体报道，近日，抖音生活服务完成了一次重要组织架构调整，涉及多个核心业务部门的高层人 事变动。此次调整于内部全员会议上正式宣布，主要涉及北部大区、市场部及达人运营三大业务板块。 旭凯将接任北部大区负责人的职务，直接向浦燕子汇报工作。原市场部负责人苏怡然卸任，其职务由涂 晴兼管。 值得关注的是，达人运营负责人黄毅的汇报线发生了调整，未来将向涂晴汇报。公开资料显示，黄毅本 科就读于电子科技大学，最早公开经历是加入人人网，担任资深产品经理。 ...

抖音生活服务推出的"城市点亮计划"IP，正以创新模式激活多地消费潜力。该计划聚焦江苏、山东、河北等省份 热门城市，通过挖掘地域特色、联动线上线下资源，打造"内容引流+本地消费"的全新生态。截至目前，活动已覆 盖南京、常州、天津、无锡、临沂、潍坊、济宁等城市，为地方特色商业注入数字化动能。 在山东济南，活动与"第三届济南海鲜节"深度联动，推出系列消费促进举措。8月29日，抖音联合山东广播电视 台"生活帮"栏目发起"点亮济南・金秋消费季"专场直播，三位主持人携手鲁味斋、徐升记等10家餐饮品牌推出超 值团购套餐。中华老字号鲁味斋第三代传承人王剑辉现身直播间，讲述品牌历史并发放专属福利，吸引用户"线上 抢券、到店消费"。与此同时，抖音生活服务与济南市商务局合作的"泉城购"消费券发放活动持续至11月15日，累 计发放超千万元零售、餐饮消费券。数据显示，今年暑期济南本地商家抖音团购核销订单量同比增长61%，销售 额激增138%，夏日消费热潮全面升温。 江苏常州的探索则凸显"赛事+消费"的融合效应。活动联合"苏超"赛事，在常州推出特色观赛套餐、亲子活动及短 视频排位赛，激励本地达人探店种草。6月21日至22日，作为赛事赞助 ...

Core Viewpoint - The competition in the local life service sector is intensifying as major players like Alibaba and Douyin launch similar support plans to attract users and increase in-store consumption, indicating a shift in focus from food delivery to in-store services [1][4][9] Group 1: Company Strategies - Alibaba, through Gaode, has initiated the "Smoke Fire Good Store Support Plan" with over 1 billion yuan in subsidies to encourage in-store consumption [1] - Douyin has launched a similar "Smoke Fire Small Store Support Plan" targeting merchants with an average consumption of under 100 yuan, providing traffic incentives [1] - Meituan's stock has dropped 49.1% from its March high, while Alibaba's stock has risen 98.6% from its January low, indicating a shift in market dynamics [2] Group 2: Market Dynamics - UBS predicts that the competition will shift from food delivery to non-food instant retail and in-store services in the fourth quarter [1] - Morgan Stanley has lowered Meituan's profit expectations for its in-store business for 2026-2027 due to the competitive pressure from Alibaba [1] - The local life service market is evolving into a duopoly between Meituan and Douyin, with Alibaba re-entering the fray [4][6] Group 3: Industry Insights - Industry experts suggest that the subsidies from major companies are aimed at capturing user mindshare and increasing app engagement rather than merely acquiring new users [1][8] - The local life service sector is seen as a battleground for e-commerce platforms, with Alibaba's strategy focusing on integrating its ecosystem to enhance user experience [6][7] - The overall growth of the e-commerce sector is slowing, with traditional platforms facing challenges from content-driven e-commerce like Douyin and Kuaishou [7][8]