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中国太保产险以客户为中心 筑牢保险服务根基
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-24 02:52
Core Viewpoint - China Pacific Insurance (CPIC) has focused on high-quality development in the insurance industry over the past year, emphasizing a people-centered approach and enhancing service through innovative insurance products and a "Three Hearts Service" initiative [1][10]. Product Side: Financial Supply Optimization - CPIC has concentrated on the financial "five major articles," improving the quality and level of financial services to the real economy [3]. - The number of technology enterprises served reached 75,000, a year-on-year increase of 24%. In the first half of 2025, technology insurance premium income grew by 6.3% [3]. - CPIC has collaborated with major companies in the integrated circuit field and supported significant aerospace projects, including the launch of the "Logistics Unmanned Aerial Vehicle Comprehensive Liability Insurance" [3]. Green Finance: Innovative Products - CPIC launched over 37 innovative products in green finance, including the first CCER loss insurance in the country. In the first half of 2025, green insurance premium income increased by 13.03%, accounting for over 30% of total premiums [4]. - The company provided risk protection for over 5.36 million new energy vehicles, representing 19.8% of auto insurance premiums [4]. Inclusive Finance: Supporting Small and Micro Enterprises - CPIC has provided 10 trillion yuan in insurance coverage for small and micro enterprises, aiding 110 million new citizens. The "Zishangbao" project in Sichuan covered 139,000 individual businesses [5]. - The "Wan Jia Deng Huo" plan has served over 200,000 enterprises, with total coverage exceeding 100 million yuan [5]. Digital Finance: Enhancing Service Value - CPIC has adopted a "insurance + service + technology" model to expand insurance coverage and enhance service value, including the use of AI in agricultural insurance [6]. - The company has developed cybersecurity insurance products and implemented advanced risk assessment models [6]. Service Side: "Three Hearts Service" Initiative - CPIC aims to reduce customer action costs, eliminate concerns, and build long-term trust through its "Three Hearts Service" initiative [6]. Peace of Mind: Reducing Customer Action Costs - The company has enhanced online service operations, enabling quick claims processing and self-service options through "cloud stores" [7]. - CPIC has integrated medical services with insurance to streamline the claims process for personal injury cases [7]. Trust: Transparent Service - CPIC has implemented a "transparent claims" service through the "Tai Tie Xin" app, allowing customers to track the claims process in real-time [8]. - The company has expanded its transparent service model to include all customer interaction points, ensuring timely feedback and follow-up [8]. Assurance: Building Long-term Trust - CPIC has established a risk reduction service system, offering innovative services tailored to customer needs, including various specialized insurance products [9]. - The company has proactively connected customers with service points and provided personalized solutions to enhance customer experience [9]. Commitment to Innovation and Service - CPIC will continue to innovate insurance offerings and improve service ecosystems to support the well-being of the people and contribute to high-quality development [10].
新华保险烟台中支财富销售总监董雪:“三心”服务铸品牌 专业制胜赢未来
Qi Lu Wan Bao· 2025-08-18 10:00
Core Viewpoint - The article highlights the journey of Dong Xue, an insurance consultant at Xinhua Insurance, who has transformed from a novice to a leading figure in her team through dedication to professional development and exceptional customer service [1][6]. Group 1: Professional Development - Dong Xue joined the insurance industry at the end of 2019 and quickly recognized the importance of professional knowledge after an initial oversight led to a missed opportunity with a client [6]. - She actively pursued learning opportunities, including courses from Dr. Zheng Ronglu, and committed to staying updated on industry trends and product details to better serve her clients [6][9]. - Through meticulous service and understanding of client needs, she successfully designed comprehensive wealth protection plans, leading to her first significant policy of 100,000 [6]. Group 2: Customer-Centric Service - Dong Xue developed a "Three Hearts" service system: sincerity, dedication, and attention to detail, which has significantly enhanced her client relationships [8]. - She provided compassionate support to clients in distress, such as assisting a grieving client with claims and offering emotional support, which fostered deep trust and loyalty [8]. - Many of her clients have become personal friends, and over half of her new clients come from referrals by satisfied customers, demonstrating the effectiveness of her relationship-building approach [9]. Group 3: Recognition and Future Aspirations - Dong Xue received the 2025 IDA Copper Dragon Award, recognizing her outstanding service and performance, making her the only insurance consultant in Laiyang to achieve this honor [1][6]. - Despite her achievements, she remains committed to continuous improvement and client engagement, emphasizing the importance of being a reliable presence in her clients' lives [9]. - Dong Xue views her role in the insurance industry as one of love and responsibility, aiming to create more value for both her company and society in the future [9].