Core Insights - The price of salmon in China has significantly decreased, with prices for raw salmon dropping to 19.9 yuan per 100 grams and 99 yuan for 500 grams of imported salmon, primarily from Norway [1] - Norway's market share of salmon in China has surged from 39% at the beginning of the year to 71% by June, marking the highest level in 15 years [1] - The increase in Norwegian salmon imports is attributed to the release of consumer demand in China, with the country becoming the sixth largest global export market for Atlantic salmon [2][3] Supply and Demand Dynamics - The decline in salmon prices in China is influenced by slow growth in international market demand, leading to an oversupply situation [2] - The diversification of sales channels has made salmon more accessible to consumers, enhancing repurchase rates [2] Export Growth - From January to August this year, Norway exported 61,000 tons of salmon to China, a 120% increase year-on-year, with export value reaching 5.425 billion Norwegian kroner, up 66% [3] - China has become Norway's fifth largest export market for salmon, with the fastest growth among the top ten markets [3] Market Positioning - Norway has effectively capitalized on growth opportunities in the Chinese market, unlike other countries such as Chile and Australia [4] - The influence of a country's imported food products in China depends on stable quality and significant market investment [4] Marketing and Promotion - Norway has invested heavily in marketing its salmon in China for over 20 years, conducting various promotional activities [5] - The Norwegian Seafood Council plans to increase its market budget by 70% to further capture growth opportunities in China, focusing on digital platforms and local partnerships [5] Domestic Production Challenges - China aims to achieve local farming of Norwegian salmon by 2025, with a focus on maintaining product freshness [6] - However, the domestic salmon farming industry faces challenges in consumer perception regarding the quality of inland-farmed salmon [8] Consumer Education - There is a need for domestic brands to enhance market education to alleviate consumer concerns about the quality of inland-farmed salmon [9] - The price difference between imported salmon and domestic rainbow trout may impact consumer choices, as imported salmon is generally more expensive due to higher transportation costs [9][10] Future Market Outlook - The salmon market in China is expected to continue growing over the next 3 to 5 years, with a potential increase in product variety [11] - The market may see a shift in consumer preferences, leading to a more diverse range of salmon products available [11]