Core Insights - The price of salmon in China has significantly decreased, with prices for raw salmon dropping to 19.9 yuan per 100 grams and 99 yuan for 500 grams of imported salmon, primarily from Norway [1] - Norway's market share of salmon in China has surged from 39% at the beginning of the year to 71% by June, marking the highest level in 15 years [1] - The increase in Norwegian salmon imports is attributed to the release of consumer demand in China, with the country becoming the sixth largest global export market for Atlantic salmon [2][3] Supply and Demand Dynamics - The decline in salmon prices in China is influenced by slow growth in international market demand, leading to an oversupply situation [2] - The diversification of sales channels has made salmon more accessible to consumers, enhancing repurchase rates [2] Export Growth - From January to August this year, Norway exported 61,000 tons of salmon to China, a 120% increase year-on-year, with export value reaching 5.425 billion Norwegian kroner, up 66% [3] - China has become Norway's fifth largest export market for salmon, with the fastest growth among the top ten markets [3] Market Positioning - Norway has effectively capitalized on growth opportunities in the Chinese market, unlike other countries such as Chile and Australia [4] - The influence of a country's imported food products in China depends on stable quality and significant market investment [4] Marketing and Promotion - Norway has invested heavily in marketing its salmon in China for over 20 years, conducting various promotional activities [5] - The Norwegian Seafood Council plans to increase its market budget by 70% to further capture growth opportunities in China, focusing on digital platforms and local partnerships [5] Domestic Production Challenges - China aims to achieve local farming of Norwegian salmon by 2025, with a focus on maintaining product freshness [6] - However, the domestic salmon farming industry faces challenges in consumer perception regarding the quality of inland-farmed salmon [8] Consumer Education - There is a need for domestic brands to enhance market education to alleviate consumer concerns about the quality of inland-farmed salmon [9] - The price difference between imported salmon and domestic rainbow trout may impact consumer choices, as imported salmon is generally more expensive due to higher transportation costs [9][10] Future Market Outlook - The salmon market in China is expected to continue growing over the next 3 to 5 years, with a potential increase in product variety [11] - The market may see a shift in consumer preferences, leading to a more diverse range of salmon products available [11]

Core Insights - Norway's seafood industry is actively promoting its products, including Atlantic salmon, Arctic sweet shrimp, Greenland halibut, and redfish, at the 19th Shanghai International Fisheries Expo, highlighting China's significance as a key export market [1][8] - The global production of Atlantic salmon is projected to reach 3.075 million tons by 2025, with Norway contributing 62% of this growth [2] - The Chinese salmon market is experiencing unprecedented potential due to the popularity of sushi and sashimi, with Norwegian salmon exports to China increasing by 122% in volume and 64% in value in the first half of 2025 [5][8] Market Dynamics - China has become the largest market for Atlantic salmon in Asia, with consumption levels approximately double that of Japan [6] - Despite the growth, there is significant room for development in per capita consumption in mainland China, which stands at 0.09 kg compared to 2.19 kg in Hong Kong [6] - The Norwegian Seafood Council expresses confidence in the Chinese market's growth potential, attributing it to changing consumer habits and diversified market channels [7] Export Performance - In the first half of 2025, Norway's salmon exports to China reached 52,100 tons, with a total export value of 4.673 billion Norwegian kroner [5] - China has emerged as the largest export market for Norwegian Arctic sweet shrimp and has seen significant growth in exports of Greenland halibut and redfish, with increases of 45% and 82% respectively [8] - In July 2025, Norway's seafood exports to China saw an 88% year-on-year increase, solidifying China's position as Norway's second-largest seafood export market globally [8]