Workflow
三精四赋
icon
Search documents
武汉黄陂:以“三精四赋”打造基层烟草服务标杆
Core Insights - The article highlights the efforts of the "Vibrant Qianchuan Team" from the Wuhan Tobacco Company in Huangpi District, focusing on their commitment to quality service and innovative marketing strategies rooted in the "Er Cheng Culture" [1][2]. Group 1: Cultural Integration - The team integrates the philosophical teachings of Cheng Hao and Cheng Yi with party-building goals and quality management, establishing a system that emphasizes cultural foundation, party strength, and quality assurance [2]. - A "Er Cheng Culture Learning Group" was formed, led by four party members, to promote the integration of culture, party-building, and quality in service delivery [2]. Group 2: Precision Management - The "Three Precision Management" principle focuses on refining every service aspect based on customer needs, utilizing the "9233" mobile visit platform and the "135 Visit Method" to enhance service efficiency [3]. - The team has set 12 standards for "demonstration terminals," fostering partnerships between customer managers and retailers for monthly operational diagnostics [3]. Group 3: Empowerment Mechanisms - Data empowerment through marketing subsystems and AI models allows for personalized service solutions, while policy empowerment ensures accurate execution of guidelines [4]. - Regular meetings and training sessions, such as "Quality Analysis Meetings" and "Knowledge Sharing Days," maintain a 100% certification rate among team members and enhance practical skills [4]. Group 4: Performance Recognition - Customer satisfaction has significantly increased from 91.33% in 2022 to 99.90% in 2024, with the team receiving multiple accolades for their management practices [5]. - The team aims to continue leveraging the "Three Precision and Four Empowerments" approach to establish quality assurance as a habitual practice within the organization [5].