Core Insights - The tourism market in the Yimeng Mountain area, particularly the Guimeng and Yunmeng scenic spots, has seen a significant increase in visitor numbers due to targeted marketing and innovative service measures, including the introduction of a "low-price" policy, resulting in a year-on-year doubling of visitor numbers [1][7] Group 1: Marketing Strategies - The "combination punch" strategy includes nationwide free entry policies to attract visitors, cultural empowerment to enhance consumption scenarios, and a layered promotional marketing matrix that improves visitor experience and boosts tourism economic growth [3] - From June 21 to July 13, the Guimeng and Yunmeng scenic spots implemented a nationwide free entry policy, significantly reducing travel costs and attracting price-sensitive student groups, leading to explosive growth in visitor numbers [3][4] - Additional promotional measures included free entry for university students, free access for ticket holders of a local concert, and various bundled ticket options, enhancing visitor choices and driving both visitor numbers and revenue growth through repeat consumption [3][4] Group 2: Enhanced Visitor Experience - The scenic spots have introduced unique activities to enhance visitor experience, such as the "Night Climb Mount Meng" project, which features immersive experiences like glow-in-the-dark environments and local cultural performances [4][6] - The Yunmeng scenic area has created an interactive "Lazy Cat Forest" scene, integrating music performances and close-up magic into the natural environment, providing an immersive entertainment experience for visitors [6] - A "71 yuan ticket + mutton soup" package was introduced during the Fuyang Festival, allowing visitors to enjoy local cuisine at a minimal additional cost, thereby upgrading the value experience [4][6] Group 3: Market Impact and Future Plans - The three-tiered marketing approach has effectively penetrated the market, optimizing the visitor demographic structure, with a notable increase in both online and offline visibility [7] - The scenic spots have actively participated in over 20 tourism promotion events organized by provincial and municipal cultural tourism departments, expanding their market reach, with a 15% year-on-year increase in out-of-province visitor share [7] - To sustain tourism enthusiasm, the scenic spots will offer special benefits for visitors under 18 from August 1 to 31, further stimulating the summer tourism market [7]