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矿泉水2-3元一瓶,蒙山推“平价战略”,暑期旅游市场持续火爆
Qi Lu Wan Bao Wang· 2025-07-27 13:00
Core Insights - The tourism market in the Yimeng Mountain area, particularly the Guimeng and Yunmeng scenic spots, has seen a significant increase in visitor numbers due to targeted marketing and innovative service measures, including the introduction of a "low-price" policy, resulting in a year-on-year doubling of visitor numbers [1][7] Group 1: Marketing Strategies - The "combination punch" strategy includes nationwide free entry policies to attract visitors, cultural empowerment to enhance consumption scenarios, and a layered promotional marketing matrix that improves visitor experience and boosts tourism economic growth [3] - From June 21 to July 13, the Guimeng and Yunmeng scenic spots implemented a nationwide free entry policy, significantly reducing travel costs and attracting price-sensitive student groups, leading to explosive growth in visitor numbers [3][4] - Additional promotional measures included free entry for university students, free access for ticket holders of a local concert, and various bundled ticket options, enhancing visitor choices and driving both visitor numbers and revenue growth through repeat consumption [3][4] Group 2: Enhanced Visitor Experience - The scenic spots have introduced unique activities to enhance visitor experience, such as the "Night Climb Mount Meng" project, which features immersive experiences like glow-in-the-dark environments and local cultural performances [4][6] - The Yunmeng scenic area has created an interactive "Lazy Cat Forest" scene, integrating music performances and close-up magic into the natural environment, providing an immersive entertainment experience for visitors [6] - A "71 yuan ticket + mutton soup" package was introduced during the Fuyang Festival, allowing visitors to enjoy local cuisine at a minimal additional cost, thereby upgrading the value experience [4][6] Group 3: Market Impact and Future Plans - The three-tiered marketing approach has effectively penetrated the market, optimizing the visitor demographic structure, with a notable increase in both online and offline visibility [7] - The scenic spots have actively participated in over 20 tourism promotion events organized by provincial and municipal cultural tourism departments, expanding their market reach, with a 15% year-on-year increase in out-of-province visitor share [7] - To sustain tourism enthusiasm, the scenic spots will offer special benefits for visitors under 18 from August 1 to 31, further stimulating the summer tourism market [7]
特斯拉最便宜新车要来了,比Model Y小一圈,高管:上半年投产
3 6 Ke· 2025-05-14 03:02
特斯拉上周国内销量仅3000台,新车或成马斯克的销量秘密武器。 特斯拉平价新车可能很快就要来了。 车东西5月13日消息,近日,有网友在特斯拉德州超级工厂(Giga Texas)拍摄的航拍视频中,发现了一辆外形特殊的测试车,被不少人猜测 为传闻中的"Model 2"或"Model Q"。 这款新车的曝光也引发了外界对特斯拉"平价车型"研发进展的关注。 一名长期关注Giga Texas的网友在社交媒体上分享称,他在工厂区域内拍到了一辆被车罩覆盖的测试车。 社交媒体上曝光的特斯拉新车 虽然车身大部分被遮挡,且缺少车顶和部分车身面板,但可以看出其整体轮廓与Model Y相似,甚至使用了类似的轮毂。 不过,与旁边停放的Model Y相比,这辆车显得更加紧凑。 值得一提的是,类似的测试车也曾在上个月出现在特斯拉位于加州的弗里蒙特工厂,一辆未完全组装的测试车停在Model Y和Model S之间,外 观同样呈现出紧凑型跨界车的特征。 特斯拉未完全组装的测试车 如此来看,特斯拉的"平价车型"目前很可能已经正式提上日程,也有一些初步的产出了。 目前,特斯拉销量持续下滑,在欧洲市场一度被比亚迪反超,而平价新车或许可以给特斯拉带来 ...