Core Viewpoint - The 29th 12.18 Consensus Conference held by Wuliangye serves as a significant industry event, showcasing the company's commitment to stable development and its role as a leader in navigating the challenges of the liquor industry [3][10]. Group 1: Company Performance and Achievements - Wuliangye has demonstrated robust development through various achievements, including maintaining a quality management system that earned the EFQM Global Quality Award with a record score of 733 points [5]. - The brand's visibility reached 32.1 billion exposures through various activities, and several products received prestigious design awards, reinforcing its strong brand value [5]. - The launch of the youth-oriented product "29° Wuliangye. One Glance in Love" achieved sales exceeding 100 million yuan within two months, indicating successful market penetration [5]. - The company expanded its distribution network by adding 474 new stores, enhancing its market presence in 20 core cities [5]. Group 2: Strategic Planning for Future Growth - Wuliangye's strategic focus for 2026 includes a "Three Channels Harmonization" approach, emphasizing core brands, new beverage categories, and sustainable practices [6]. - The company aims to target new demographics, including younger consumers and women, while developing a modernized channel system that integrates traditional and emerging sales channels [6]. - Marketing strategies for 2026 are centered on innovation and effective market execution, with a clear goal of increasing market share [6]. Group 3: Collaboration with Partners - The conference emphasized the importance of collaboration between manufacturers and distributors, with awards recognizing outstanding partners and promoting a shared growth philosophy [7]. - Feedback from distributors highlighted confidence in Wuliangye's strategies and the potential for growth in new consumer segments [7]. Group 4: Product Innovation - The launch of the Wuliangye Year of the Horse Zodiac liquor, featuring unique design and craftsmanship, adds to the high-end product lineup and enhances brand value through cultural significance [9].