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雷军真把Model 3拉下神坛了,小米SU7销量首超特斯拉Model 3
3 6 Ke· 2026-01-27 08:13
Core Insights - The dominance of Tesla's Model 3 in China's high-end electric vehicle market has ended, with Xiaomi's SU7 surpassing it in annual sales for the first time in 2025, selling 258,164 units compared to Model 3's 200,361 units, marking a 29% increase in SU7 sales over Model 3 [2][3][4] Group 1: Sales Performance - Xiaomi's SU7 became the best-selling luxury electric sedan in China in 2025, exceeding Model 3's sales for the first time [3][4] - Model 3's sales in China grew by approximately 13% year-on-year, but this growth rate was outpaced by SU7 [4] - Over a span of 21 months since its launch, SU7 had 13 months where its monthly sales exceeded those of Model 3 [5] Group 2: Competitive Advantages - The starting price of the standard version of SU7 is 215,900 yuan, which is about 9% lower than Model 3's price of 235,500 yuan [6] - SU7 offers a longer range of 700 kilometers under CLTC conditions, compared to Model 3's 634 kilometers, representing a 10% advantage [7] - Xiaomi's established ecosystem, stemming from its origins in the smartphone industry, allows for tighter integration and a larger user base, enhancing the appeal of SU7 [8] Group 3: Market Dynamics - The competitive landscape in China's electric vehicle market is intensifying, with Tesla responding to pressure by implementing aggressive pricing strategies and financing options [12][16] - In 2025, Tesla's overall vehicle deliveries in China decreased by 4.78%, indicating growing challenges from domestic competitors [12] - The introduction of lower-priced versions of Model 3 and Model Y is anticipated, which may further impact market dynamics [29]