Core Insights - Shanghai's tourism industry showed positive growth during the recent "May Day" holiday, with 16.5 million visitors, a year-on-year increase of 1.61% [1] - Total tourism revenue reached 20.11 billion yuan, reflecting a 10.20% increase compared to the previous year [1] - The Shanghai Municipal Bureau of Culture and Tourism plans to enhance cultural tourism through resource integration and innovative experiences [1] Group 1: Tourism Performance - During the "May Day" holiday, 660 commercial performances were held, attracting approximately 740,000 attendees, which is a 25.91% increase year-on-year [1] - Box office revenue from these performances reached about 163 million yuan, marking a significant 59.41% increase [1] - Key cultural venues in Shanghai received a total of 2.1335 million visitors [1] Group 2: Cultural and Tourism Infrastructure - Shanghai boasts 171 museums, 99 art galleries, 133 theaters, and numerous new performance spaces, establishing itself as a cultural hub [2] - Major upcoming cultural events include a revival of the classic musical "Les Misérables" and the opening of the Shanghai LEGO Land this summer [2] - The city is also set to complete several significant cultural tourism projects, including the Shanghai Grand Opera House and the Shanghai Literature Museum [2] Group 3: Resource Development and Promotion - The Shanghai Municipal Bureau of Culture and Tourism has identified 750 premium tourism points from nearly 2000 resources, launching the "20+16X" tourism routes [3] - A comprehensive "Shanghai Story" database is being developed to enhance the cultural narrative and visitor experience [3] - The bureau will introduce "city ambassadors" to share engaging stories about Shanghai with tourists, aiming to improve service quality and cultural transmission [3]