Group 1 - The first batch of 30 city ambassadors in Shanghai has been selected to enhance the city's international image through digital content and new media platforms [1] - Similar initiatives are being launched in other regions such as Henan, Shandong, and Sichuan, aiming to attract individuals from various backgrounds to serve as city ambassadors [1] - City ambassadors differ from traditional tour guides as they are local residents who can authentically share their experiences and insights about the city [1][2] Group 2 - The role of city ambassadors builds an invisible bridge between tourists and the city, reflecting a proactive approach to meet evolving cultural and tourism demands [2] - The rise of City Walk signifies a shift in tourism, where everyday urban life and local culture become new attractions beyond traditional scenic spots [2] - The current city branding and promotion system has changed significantly, with ordinary people as city ambassadors contributing to a more relatable and engaging marketing strategy [2] Group 3 - City ambassadors also serve as participants and experiencers in urban cultural and tourism activities, providing valuable feedback that can enhance the development of the tourism industry and public services [3]

Core Insights - Shanghai's tourism industry showed positive growth during the recent "May Day" holiday, with 16.5 million visitors, a year-on-year increase of 1.61% [1] - Total tourism revenue reached 20.11 billion yuan, reflecting a 10.20% increase compared to the previous year [1] - The Shanghai Municipal Bureau of Culture and Tourism plans to enhance cultural tourism through resource integration and innovative experiences [1] Group 1: Tourism Performance - During the "May Day" holiday, 660 commercial performances were held, attracting approximately 740,000 attendees, which is a 25.91% increase year-on-year [1] - Box office revenue from these performances reached about 163 million yuan, marking a significant 59.41% increase [1] - Key cultural venues in Shanghai received a total of 2.1335 million visitors [1] Group 2: Cultural and Tourism Infrastructure - Shanghai boasts 171 museums, 99 art galleries, 133 theaters, and numerous new performance spaces, establishing itself as a cultural hub [2] - Major upcoming cultural events include a revival of the classic musical "Les Misérables" and the opening of the Shanghai LEGO Land this summer [2] - The city is also set to complete several significant cultural tourism projects, including the Shanghai Grand Opera House and the Shanghai Literature Museum [2] Group 3: Resource Development and Promotion - The Shanghai Municipal Bureau of Culture and Tourism has identified 750 premium tourism points from nearly 2000 resources, launching the "20+16X" tourism routes [3] - A comprehensive "Shanghai Story" database is being developed to enhance the cultural narrative and visitor experience [3] - The bureau will introduce "city ambassadors" to share engaging stories about Shanghai with tourists, aiming to improve service quality and cultural transmission [3]