（文章来源：经济日报） 由普通人担当城市推荐官在游客与城市之间搭建了一座无形的桥梁。他们的出现体现了城市顺应文旅需 求之变的主动作为。首先，随着城乡公共服务设施的完善，人们的旅游活动早已不再满足于景区之内， 自从City Walk兴起，意味着从郊野到商圈，从戏剧场到菜市场，城市日常生活的场景都成了旅游休闲 的新空间，游客们感兴趣的本地生活和在地文化是每座城市都值得挖掘呈现的新"宝藏"资源。其次，旅 游活动是一场综合体验，各地拼自然资源、人文禀赋，也越来越重视服务，除了提升公共服务能力和服 务效率，被普通人日益壮大的城市推荐官、志愿者队伍也体现着城市的人情味。再次，当下的城市品牌 传播体系已经发生显著改变，以普通人担当城市推荐官，并与其他方式一起完善对外推广体系，探索更 有温度、有深度、有辨识度的宣传推广方式，有助于更好提升"China Travel"的知名度、美誉度。 换个角度看，城市推荐官本身也是城市文旅活动、公共服务的参与者、体验者，在履职过程和日常生活 中自己的感受如何，和游客交流时他们有哪些反馈，文旅业态是否有新意，城市管理是否有温度，把这 些真实声音收集起来形成宝贵意见建议，为城市提升文旅产业发展水 ...

Core Insights - Shanghai's tourism industry showed positive growth during the recent "May Day" holiday, with 16.5 million visitors, a year-on-year increase of 1.61% [1] - Total tourism revenue reached 20.11 billion yuan, reflecting a 10.20% increase compared to the previous year [1] - The Shanghai Municipal Bureau of Culture and Tourism plans to enhance cultural tourism through resource integration and innovative experiences [1] Group 1: Tourism Performance - During the "May Day" holiday, 660 commercial performances were held, attracting approximately 740,000 attendees, which is a 25.91% increase year-on-year [1] - Box office revenue from these performances reached about 163 million yuan, marking a significant 59.41% increase [1] - Key cultural venues in Shanghai received a total of 2.1335 million visitors [1] Group 2: Cultural and Tourism Infrastructure - Shanghai boasts 171 museums, 99 art galleries, 133 theaters, and numerous new performance spaces, establishing itself as a cultural hub [2] - Major upcoming cultural events include a revival of the classic musical "Les Misérables" and the opening of the Shanghai LEGO Land this summer [2] - The city is also set to complete several significant cultural tourism projects, including the Shanghai Grand Opera House and the Shanghai Literature Museum [2] Group 3: Resource Development and Promotion - The Shanghai Municipal Bureau of Culture and Tourism has identified 750 premium tourism points from nearly 2000 resources, launching the "20+16X" tourism routes [3] - A comprehensive "Shanghai Story" database is being developed to enhance the cultural narrative and visitor experience [3] - The bureau will introduce "city ambassadors" to share engaging stories about Shanghai with tourists, aiming to improve service quality and cultural transmission [3]