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关停大陆所有门店!Kura寿司大陆业务两年亏损8000万
Nan Fang Du Shi Bao· 2025-06-24 12:44
Core Viewpoint - Kura Sushi, Japan's second-largest sushi chain, plans to temporarily exit the mainland China market due to unfavorable economic conditions and has decided to gradually close all its Shanghai locations, which will not significantly impact the company's overall financial performance [1][6]. Company Summary - Kura Sushi opened its first store in mainland China in June 2023, with an ambitious plan to establish 100 stores within ten years, but has only managed to open three locations in Shanghai [1][3]. - The company has reported significant losses in the mainland market, with cumulative losses exceeding 81.9 million yuan over two years [6]. - Kura Sushi's pricing strategy has been criticized, with reports indicating that prices in Shanghai are more than double those in Japan, which may have contributed to its struggles in the market [3][5]. Industry Summary - The sushi market in China has seen a rapid increase in the number of establishments, with over 6,000 new sushi restaurants opened in the past year, indicating a growing but competitive landscape [10]. - The industry is undergoing a transformation towards localization and affordability, moving away from high-end traditional Japanese styles to more adaptable models suited for the Chinese market [10][11]. - Despite challenges, the overall sushi market is expected to recover by 2025, although high-priced sushi brands may face difficulties due to changing consumer preferences [11].