Core Viewpoint - The increasing collaboration between wealth management companies and rural commercial banks signifies a shift towards expanding distribution channels in the banking wealth management industry, particularly in lower-tier markets [1][2][3] Group 1: Market Dynamics - Rural commercial banks are emerging as a "blue ocean" in the competitive wealth management market, with many starting to engage in distribution partnerships with wealth management firms [1] - The trend of wealth management companies extending their distribution networks to rural commercial banks is driven by the growing wealth management needs in third and fourth-tier cities and county areas [2][3] - The competition in the banking wealth management market is evolving into a dual-track model of "product supremacy" and "channel supremacy" [2] Group 2: Strategic Partnerships - Wealth management companies view rural commercial banks as advantageous partners due to their localized customer base, which can help in quickly expanding market share and reducing regional concentration risks [2] - Rural commercial banks benefit from selling wealth management products as it enriches their product offerings and increases non-interest income, thereby enhancing customer retention [2][3] Group 3: Product Customization - Wealth management firms are tailoring their product offerings based on local customer preferences, with a focus on lower-risk, fixed-income products for rural bank clients who have limited financial product knowledge [4] - The majority of products sold through rural commercial banks are fixed-income wealth management products, reflecting the lower risk appetite of the clientele [4]