Core Viewpoint - The CEO of Ninebot, Wang Ye, emphasizes a strategy of "non-competition" with Yadea, acknowledging Yadea's strong supply chain and marketing capabilities, and suggesting that Ninebot focuses on understanding and appealing to its own consumer base instead of directly competing [2][2][2] Company Strategy - Ninebot's approach is to seek pathways that avoid direct competition, recognizing that Yadea's operational efficiency and extensive distribution network make it a formidable competitor [2][2] - Wang Ye believes that trying to outperform Yadea in areas where it excels would be futile, as Yadea has a highly efficient supply chain and a significant number of retail outlets [2][2] Market Positioning - Ninebot does not view Yadea as a direct competitor, and instead focuses on identifying unique market opportunities that exist outside of Yadea's high-efficiency, high-quality product offerings [2][2] - The company aims to understand and cater to the specific needs of its chosen consumer segments rather than attempting to undermine established competitors [2][2]