与年轻消费者沟通
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洋河股份:回应小红书账号问题,将搭建与年轻消费者沟通桥梁
Xin Lang Cai Jing· 2025-11-21 09:11
Group 1 - The company has received feedback from investors regarding its presence on the Xiaohongshu platform, indicating a perceived lag behind competitors like Luzhou Laojiao and Fenjiu [1] - The company has established an account named "Dream Blue Planet" on Xiaohongshu to enhance communication with younger consumers [1] - The management aims to build a bridge for better engagement with young consumers to increase their understanding and affinity for the brand [1]