Group 1: Banking Social Media Index - The overall change in the December Banking Social Media Index (SMI) is minimal, with only Ganzhou Bank and Zhengzhou Bank dropping out of the top rankings, while Changsha Bank and Tailong Bank entered the list, indicating instability in the operational quality of small and medium-sized city commercial banks [1] Group 2: Content Trends on Douyin - In December, the focus of user engagement shifted significantly, with professional content and abstract creativity becoming the core direction of content creation, as seen in the high engagement of the "Little Friend Says" series by China Merchants Bank, which averaged around 20,000 likes per episode [2] - The "abstract creativity" content also gained traction, with banks like Guangfa Bank and Ping An Bank using humorous and relatable themes to connect with users, enhancing brand relatability [2] Group 3: Leveraging Current Events - Postal Savings Bank capitalized on the popularity of Harbin's ice tourism by setting up a service point at the Harbin Ice World, which received over 10,000 likes on related videos, showcasing the effectiveness of combining online promotion with offline services [3] Group 4: High-Engagement Content on WeChat - The top-performing WeChat articles in December included topics such as credit repair policies and wealth cognition, with the highest read article from China Construction Bank reaching over 100,000 views [16] - Other notable articles included wealth management insights from Postal Savings Bank and commemorative coin reservations from China Bank, indicating a strong interest in financial literacy and investment opportunities among users [17]