Core Viewpoint - The popular brand "Gao Ye Jia" is set to change ownership as A-share listed company Yiyi Co., Ltd. announced a merger and acquisition plan to acquire 100% equity of Hangzhou Gao Ye Jia Pet Food Co., Ltd. [1] Group 1: Acquisition Details - Yiyi Co., Ltd. plans to acquire Hangzhou Gao Ye Jia through a combination of share issuance and cash, with an initial earnest payment of 30 million yuan [3][11] - The acquisition aims to accelerate Yiyi's layout in the domestic pet consumption market and enter the pet food sector, establishing a dual-driven business model of "dogs + cats" [3][4] Group 2: Financial Performance - In 2023, Hangzhou Gao Ye Jia achieved revenue of 302 million yuan with a net profit of 3.08 million yuan, resulting in a net profit margin of only 1% [4] - The company’s revenue is projected to increase to 460 million yuan in 2024, with a net profit of 18.30 million yuan, leading to a net profit margin of 4% [4] - Comparatively, another pet food company, Guai Bao, reported a net profit margin of 9.95% in 2023 and 11.96% in 2024, highlighting a significant performance gap [4] Group 3: Cost and Market Strategy - The rising cost of raw materials, particularly cassava powder used in "Xu Cui Hua" cat litter, has pressured profit margins, with prices increasing by 19%-22% year-on-year [5] - To maintain market share, Hangzhou Gao Ye Jia is attempting to increase sales volume by lowering prices, with plans for further cost optimization after the second-phase factory begins production by the end of 2024 [6][7] Group 4: Impact on Yiyi Co., Ltd. - Yiyi Co., Ltd. reported a net profit margin of 11.97% in the previous year, and the acquisition of Hangzhou Gao Ye Jia is expected to drag down this margin due to the latter's lower profitability [8] - Yiyi's revenue for the first three quarters of the year was 1.306 billion yuan, a slight decline of 0.72% year-on-year, with a net profit increase of 3.82% to 157 million yuan [13][14] - The company faces challenges in its overseas markets, which account for 93.57% of total revenue, as fluctuations in international trade conditions impact its pricing power and stability [14]