Workflow
业务结构性转型
icon
Search documents
南极电商:公司通过专款保护机制管控产品价格并实现品质的一致性
Zheng Quan Ri Bao Wang· 2025-11-13 12:41
Core Viewpoint - Nanji E-commerce (002127) emphasizes the strong brand recognition of "Nanji Ren" as a well-known national brand, aligning with the company's vision for brand development [1] Group 1: Brand and Consumer Perception - The company highlights that consumers have high expectations for the "Nanji Ren" brand, which is supported by its rich brand history and deep consumer recognition [1] - The company's commitment to brand value and development vision is reflected in its strategic initiatives [1] Group 2: Business Transformation and Optimization - The company has undergone a structural transformation in its business model, focusing on optimizing product strength, channel effectiveness, and brand power [1] - Positive trends are observed in product ratings and store ratings for the company's brand products, indicating improved consumer satisfaction [1] Group 3: Supply Chain Management - The company implements a dedicated protection mechanism for pricing control, ensuring consistency in product quality across its supply chain [1]