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东南亚的线下市场,该怎么赚钱?
Hu Xiu· 2025-07-16 06:03
Core Insights - The article discusses the emerging opportunities and challenges for Chinese brands entering the Southeast Asian offline retail market, emphasizing the need for localization and understanding regional differences [1][3][9] Group 1: Event Overview - The event titled "Opportunities and Challenges for Overseas Brands in Southeast Asian Offline Channels" is scheduled for July 31, from 14:00 to 17:00 in Shenzhen [3][8] - The event aims to provide practical insights rather than theoretical discussions, focusing on real business practices in Southeast Asia [1][5] Group 2: Key Discussion Topics - The first topic will analyze the regional differences and commonalities in offline channels across major markets like Thailand, Indonesia, and Malaysia [3][9] - The second topic will explore the changing consumer behaviors in Southeast Asia and identify categories experiencing explosive growth in offline retail [4][9] - The third topic will discuss effective online and offline integration strategies, sharing localized case studies from Southeast Asia [4][9] - The fourth topic will cover the expansion strategies and paths for Chinese consumer brands in Southeast Asia, including collaboration with local agents or building in-house teams [4][9] Group 3: Target Audience and Participation - The event is designed for high-level decision-makers and aims to facilitate strategic networking opportunities [5][15] - Participation is limited, with a ticket price of 888 yuan per person, emphasizing the exclusivity of the event [12][15]