Core Viewpoint - The departure of Sun Dongxu, the former CEO of Oriental Selection, marks a significant turning point for the company, which has been struggling with performance issues and leadership changes since the "small essay" incident two years ago [3][5][20]. Group 1: Departure of Sun Dongxu - Sun Dongxu's resignation was anticipated, with rumors surfacing as early as August 2023, although the company initially denied these claims [4][5]. - His departure is seen as the final resolution to the "small essay" controversy that had plagued the company for two years, leading to mixed reactions from investors regarding the future of the stock price [5][20]. - As of November 6, 2023, Oriental Selection's stock price was HKD 21.44 per share, with a total market capitalization of HKD 22.6 billion, reflecting a 69% decrease from its peak market value of HKD 74 billion in January 2023 [5]. Group 2: Background and Career of Sun Dongxu - Sun Dongxu had a long tenure with the New Oriental Group, spanning 18 years, and held various positions before becoming CEO of Oriental Selection [7]. - His significant career shift occurred after the "small essay" incident in December 2023, which led to his dismissal from the CEO position [11]. - Despite his dismissal, Sun continued to work as a consultant for the company until his recent departure [11]. Group 3: Company Performance and Challenges - Oriental Selection has faced a decline in performance, with a reported revenue of CNY 4.39 billion for the 2025 fiscal year, a year-on-year decrease of 32.7%, and a net profit of CNY 573 million, down 99.67% [16]. - The company's GMV (Gross Merchandise Volume) fell from CNY 14.3 billion to CNY 8.7 billion, a decline of approximately 39% [17]. - The number of employees decreased by 25% compared to the previous year, indicating ongoing challenges within the organization [18]. Group 4: Market Position and Competition - Oriental Selection's main account has struggled to maintain its position in the market, dropping out of the top ten in sales rankings multiple times, while its competitor, Yuhui Tong, has consistently ranked in the top three [17]. - As of November 6, 2023, Oriental Selection had 28.09 million followers on Douyin, significantly fewer than Yuhui Tong's 34.06 million followers, highlighting a growing gap in audience engagement [17]. - The company's transition to an "online Sam's Club" model has faced difficulties, with challenges in supply chain management and membership growth [17][20].

孙东旭，终于还是离职了。这位两年前因"小作文"事件被推上风口浪尖的东方甄选前CEO，再次成为关注焦点。 回头看，他的离职是有迹可循的。 今年8月份就有"孙东旭或将离职"的传闻出现，彼时东方甄选官方发布声明辟谣，称"在休假中，并没有离职"，俞敏洪在分析师会议上也辟 谣，称孙东旭的休假是他批准的，休假时间较长并不意味着离职。 现在，靴子终于落地，"小作文"事件的余波，在两年后做了个了结。 对于这一消息，东方甄选股吧里评论两极，有的表达遗憾，"历经从零到一的艰苦创业，现在离开太可惜了，对甄选来说最后一个靴子落地， 放开了奔跑吧"，也有的对未来股价表达担忧，"完了，没前途了，这一走，股价开启瀑布杀"。 截至11月6日，东方甄选股价21.44港元/股，总市值226亿港元。从今年7月开始，东方甄选股价虽有所回暖，但相较于2023年1月巅峰市值740亿 元，缩水69%，市值蒸发500多亿。 01 在新东方系待了18年，曾两天套现超2亿港元 孙东旭与东方甄选的关系可追溯至多年前。 这位85后，毕业于南开大学，主修计算机科学与技术，2007年本科毕业后加入新东方集团。从天津新东方学校国外考试部教师起步，逐步晋升 为合肥新东方学 ...