Core Viewpoint - The recent announcement of share reduction by Maogeping Company, a leading domestic high-end cosmetics brand, has attracted significant market attention, highlighting the wealth and financial strategies of its founders, Maogeping and his family [2][3]. Group 1: Company Overview - Maogeping Company, listed on the Hong Kong Stock Exchange, has a market capitalization of HKD 42.25 billion as of January 8, 2024, with projected revenue exceeding HKD 3.8 billion for the year [2]. - The company was founded in 2000 by Maogeping, who transitioned from a film makeup artist to a prominent figure in the beauty industry [2]. Group 2: Wealth and Shareholding Structure - Maogeping and his spouse, Wang Liqiong, have a combined wealth of RMB 12.5 billion, ranking them 2188th on the 2025 Hurun Global Rich List [3][4]. - The family holds a significant portion of the company's shares, with Maogeping and Wang Liqiong owning approximately 29.22% of the equity, while other family members collectively hold over 50% [5][6]. Group 3: Financial Performance - The company has experienced rapid growth since 2021, with a compound annual growth rate (CAGR) of 35.04% in revenue and 38.56% in net profit, significantly outpacing industry averages [9]. - Revenue figures from 2021 to 2024 show a consistent upward trend, with revenues increasing from RMB 1.577 billion in 2021 to RMB 3.885 billion in 2024, and net profit rising from RMB 331 million to RMB 881 million [9][10]. - In the first half of 2025, the company reported revenues of RMB 2.588 billion and a net profit of RMB 670 million, reflecting year-on-year growth rates of 31.3% and 36.1%, respectively [9][10]. Group 4: Product and Market Position - Maogeping's flagship brand contributes over 99% of the company's revenue, with a diverse product range that includes over 400 items across makeup, skincare, and fragrance categories [10][11]. - The company maintains a high gross margin, consistently above 83%, which is significantly higher than competitors like Proya and Shanghai Jahwa [9][10]. - Notable products include the "Luxury Caviar Cushion" and "Light Sense Soft Color Powder Cake," each generating over RMB 200 million in retail sales in the first half of 2025 [13]. Group 5: Future Prospects - The company is expected to continue its growth trajectory with plans to expand into new markets and product lines, including fragrances, supported by the establishment of a new R&D center in Hangzhou [10]. - As of October 2025, the family's wealth has reportedly increased to RMB 20.5 billion, indicating a successful financial strategy and business expansion [10].