Core Viewpoint - The recent announcement of share reduction by Maogeping Company, a leading domestic high-end cosmetics brand, has attracted significant market attention, highlighting the wealth and financial strategies of its founders, Maogeping and his family [2][3]. Group 1: Company Overview - Maogeping Company, listed on the Hong Kong Stock Exchange, has a market capitalization of HKD 42.25 billion as of January 8, 2024, with projected revenue exceeding HKD 3.8 billion for the year [2]. - The company was founded in 2000 by Maogeping, who transitioned from a film makeup artist to a prominent figure in the beauty industry [2]. Group 2: Wealth and Shareholding Structure - Maogeping and his spouse, Wang Liqiong, have a combined wealth of RMB 12.5 billion, ranking them 2188th on the 2025 Hurun Global Rich List [3][4]. - The family holds a significant portion of the company's shares, with Maogeping and Wang Liqiong owning approximately 29.22% of the equity, while other family members collectively hold over 50% [5][6]. Group 3: Financial Performance - The company has experienced rapid growth since 2021, with a compound annual growth rate (CAGR) of 35.04% in revenue and 38.56% in net profit, significantly outpacing industry averages [9]. - Revenue figures from 2021 to 2024 show a consistent upward trend, with revenues increasing from RMB 1.577 billion in 2021 to RMB 3.885 billion in 2024, and net profit rising from RMB 331 million to RMB 881 million [9][10]. - In the first half of 2025, the company reported revenues of RMB 2.588 billion and a net profit of RMB 670 million, reflecting year-on-year growth rates of 31.3% and 36.1%, respectively [9][10]. Group 4: Product and Market Position - Maogeping's flagship brand contributes over 99% of the company's revenue, with a diverse product range that includes over 400 items across makeup, skincare, and fragrance categories [10][11]. - The company maintains a high gross margin, consistently above 83%, which is significantly higher than competitors like Proya and Shanghai Jahwa [9][10]. - Notable products include the "Luxury Caviar Cushion" and "Light Sense Soft Color Powder Cake," each generating over RMB 200 million in retail sales in the first half of 2025 [13]. Group 5: Future Prospects - The company is expected to continue its growth trajectory with plans to expand into new markets and product lines, including fragrances, supported by the establishment of a new R&D center in Hangzhou [10]. - As of October 2025, the family's wealth has reportedly increased to RMB 20.5 billion, indicating a successful financial strategy and business expansion [10].

Core Viewpoint - The article discusses the financial success and wealth accumulation of the beauty mogul Mao Geping, highlighting the recent share reduction announcement by his company, Mao Geping Cosmetics, and the implications for shareholders and the market [2][3][6]. Company Overview - Mao Geping Cosmetics, known as the "first high-end domestic beauty stock," has a market capitalization of HKD 42.25 billion as of January 8, 2024, with projected revenue exceeding HKD 3.8 billion for the year [3][10]. - The company was founded in July 2000, marking the beginning of the Geping family's wealth journey in the beauty industry [5]. Wealth Accumulation - Mao Geping and his wife, Wang Liqun, have a combined wealth of RMB 12.5 billion, ranking them 2188th on the 2025 Hurun Global Rich List [3][8]. - The family plans to cash out up to HKD 1.41 billion through a share reduction of 17.2 million H shares, representing 3.51% of the total share capital [10]. Shareholding Structure - The Geping family holds a significant portion of the company's shares, with Mao Geping and Wang Liqun owning approximately 29.22% of the total shares, while other family members collectively hold over 50% [11][13]. Financial Performance - Mao Geping Cosmetics has experienced rapid growth, with a compound annual growth rate (CAGR) of 35.04% in revenue and 38.56% in net profit from 2021 to 2024, significantly outpacing industry averages [16]. - Revenue figures from 2021 to 2024 are as follows: RMB 1.577 billion, RMB 1.829 billion, RMB 2.886 billion, and RMB 3.885 billion, with net profit increasing from RMB 331 million to RMB 881 million [16]. - In the first half of 2025, the company reported revenue of RMB 2.588 billion and a net profit of RMB 670 million, both showing over 30% growth [16]. Product Portfolio - The company's flagship brand, "MAOGEPING," contributes over 99% of its revenue, with a diverse product range including makeup, skincare, and fragrance [17]. - Notable products include the "Luxury Caviar Cushion" and "Light Sense Soft Color Powder Cake," each generating over RMB 200 million in retail sales in the first half of 2025 [19]. Cash Flow and Profitability - As of mid-2025, the company had cash reserves of RMB 3.89 billion, with net cash flow from operating activities increasing by 145.7% [19]. - The gross profit margin has remained stable above 83% from 2021 to 2025, outperforming competitors like Proya and Shanghai Jahwa [16]. Future Outlook - The Geping family’s wealth is expected to continue growing with the expansion into new markets and product lines, including fragrances and international markets [20].