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中国经济样本观察·企业样本篇丨如何让世界爱上中国丝绸?——万事利的坚守与突破
Xin Hua She· 2025-04-27 11:20
Core Viewpoint - The article emphasizes the commitment and breakthroughs of Wansili, a silk company in Hangzhou, in promoting Chinese silk globally, showcasing its cultural heritage and innovative practices in the textile industry [1]. Group 1: Innovation and Technology - Wansili has developed an active waterless dyeing machine that allows for personalized silk scarf designs in as little as half an hour, revolutionizing the dyeing process by integrating it into retail spaces [2][4]. - The project faced significant challenges, with the dye attachment rate initially stuck at around 95%, while the industry average is over 60%. The team conducted thousands of experiments to improve this rate [3][4]. - The successful development of this technology not only eliminates pollution associated with traditional dyeing methods but also provides solutions applicable to various textile materials beyond silk [4]. Group 2: Cultural Heritage and Artistic Expression - Wansili emphasizes the importance of cultural empowerment in its operations, integrating traditional silk craftsmanship with modern design techniques to create products that resonate with contemporary consumers [8][9]. - The company collaborates with national intangible cultural heritage representatives to enhance the artistic and commercial value of silk, ensuring the preservation of traditional techniques [7][8]. - Wansili's products, such as the "Qinghua Porcelain" award dress from the 2008 Beijing Olympics, exemplify the intricate craftsmanship and cultural significance of silk in Chinese heritage [7]. Group 3: Global Expansion and Brand Development - Wansili is actively expanding its international presence, exporting its innovative dyeing machines to countries like France, Spain, and Italy, showcasing its technological advancements [9][12]. - The company has strategically participated in major international events, such as the Beijing Olympics and G20 Summit, to enhance its brand visibility and demonstrate the beauty of Chinese silk [11][12]. - Wansili's efforts to change perceptions of Chinese silk in the global market include inviting international partners to experience its products firsthand, leading to successful collaborations with established brands [12].