据中国海关统计，2022年1-12月，我国真丝绸商品进出口总额为20.64亿美元，同比增长17.36%，占我 纺织品服装进出口总额的0.58%。其中，真丝绸商品出口额为16.99亿美元，同比增长25.93%，占我纺 织品服装出口额的0.51%。同期纺织品服装出口额同比增长2.92%。 ...

□ 本报记者 杨民仆 李慧 今年春节，不少老字号以"传统底蕴+潮流表达"的创新融合模式，迎来客流与营收的双重高峰，历经时 光沉淀的"金字招牌"在国潮浪潮中焕发全新光彩。然而记者走访发现，在热销背后，低价冲击、人才断 层等深层困境仍在掣肘老字号企业发展。如何才能破解发展瓶颈，实现真正可持续的"破局"与"出圈"？ 花式创新"圈粉"年轻人 文创领域，老字号同样紧跟顶流。"这是万事利（301066）丝绸和央视春晚联名推出的'骐骥驰骋'红围 巾。"2月24日，位于长江路的南京万事利丝绸艺术馆内，店长赵晓威正热情地向顾客介绍。这款围巾的 设计灵感源自马年春晚主视觉标识"骐骥驰骋纹"，设计师以传统云纹、雷纹、回纹为基础，巧妙勾勒出 四马并驱、拾级而上的图案，既展现出万马奔腾的磅礴气势，更寄寓着步步登高、青云直上的新春美好 祝愿。"这款围巾不仅吸引个人消费者，不少企业都是批量采购，最大的订单有150件。"赵晓威说。 文旅融合则为老字号开辟全新赛道。"你知道金银细工制作技艺包括哪些吗？"2月21日，南京金陵长乐 坊一楼宝庆银楼店内，身着明代服饰的店员正向游客提问。 金陵长乐坊联合场内商家共同打造一系列沉浸式互动体验。其中，宝庆 ...

人民日报记者 窦瀚洋 今年春节，融入东方古韵的新中式服装广受人们欢迎，成为年货消费中的一抹亮色。数据显示， 2024年以新中式为代表的国潮服饰市场规模超2200亿元，预计2025年将突破2500亿元。 对科技面料展现出浓厚兴趣的新中式服装企业不止这一家。杭州邑铭歌服饰有限公司企业负责人周 益民介绍，以往企业多选用传统桑蚕丝作为胚布，近年来，科技面料进入了他们的视野。 顾客胡静过去定制过不少新中式夏装，真丝面料虽亲肤透气，但太"娇贵"。"真丝衣服手洗怕洗 坏，只能拿去干洗店。"她算了算，累计的干洗费几乎赶上做衣服的费用。 同为年轻人，李云很理解胡静的需求。她介绍，这几年客户反馈的丝绸面料掉色等问题不断，这成 为以丝绸面料为主的新中式服装的痛点。 对此，浙江理工大学国际丝绸学院党委书记苏淼认为，丝绸面料曾长期局限于礼服、宴会装等特定 高附加值场景，如今新中式服装出圈，确实让消费者对丝绸面料有了更多期待。 这两年，李云在上海、广东广州等地的国际面料展上了解到可机洗、防晒等新款丝绸面料，她决定 试水。产品发布后，来咨询购买的人络绎不绝。 "这种可机洗丝绸面料，每米也就贵出30到50元不等，但确实'解放双手'。"两年多 ...

2026年央视春晚中，杭州元素频现，展现了杭州的文化和科技实力。 （来源：财闻） 此外，杭州诗词在歌咏创意秀《贺花神》中被吟咏，展现了千年的宋韵风雅。浙江音乐学院的舞蹈《喜 雨》展现了江南美学。杭州企业万事利丝绸携手总台文创，推出了真丝拉绒围巾以及同系列艺术丝巾。 杭州追觅智能产品的硬核实力在《智造未来》舞台上亮相。杭州酷飞（浙江）飞行器技术有限公司在哈 尔滨分会场上演全球首次极寒载人飞行。杭州罗莱迪思用业内首创的条纹玻璃光学等创新技术点亮了春 晚义乌分会场。 宇树科技的机器人连续三年登上春晚，展示了杭州在机器人技术领域的进步。杭州舞美团队为歌曲《立 春》打造了生动的舞台效果，展现诗意春景。李健演唱的《人间共鸣》由杭州八比特音乐有限公司制 作。 2026年央视春晚中，杭州元素成为一大亮点。 ...

Group 1: Traditional Industries Development - The "14th Five-Year Plan" emphasizes the optimization and enhancement of traditional industries in China, with Sichuan planning to promote high-quality development in historical industries such as liquor and silk during this period [1] - Sichuan silk industry faces challenges including insufficient raw material supply, relying on external sources for silkworms and cocoons, and the need for labor-saving machinery to address these issues [1] - To enhance the silk industry, there is a call for stronger brand development, cultural exploration, and product innovation targeting younger consumers while also catering to older demographics through tailored marketing strategies [1] Group 2: Sichuan Liquor Industry - The Sichuan liquor industry, particularly the strong aroma type, is recognized as a competitive advantage, but it also requires targeted efforts to develop diverse aroma products and low-alcohol options appealing to younger consumers [1] - There is a recommendation to promote Sichuan liquor culture globally through various media formats and to integrate the liquor industry with well-known cultural and tourism resources in Sichuan [1] - Systemic challenges for the internationalization of Sichuan liquor include cultural recognition barriers, international trade barriers, and outdated marketing systems, with suggestions for government support in establishing overseas experience centers and developing international standards [2]

格隆汇2月4日丨嘉欣丝绸(002404.SZ)公布，公司第一期员工持股计划（简称"本员工持股计划"）所持有 的公司股票已全部出售完毕，截至2026年2月3日，本员工持股计划持有的895万股股票（占登记日公司 总股本的1.55%，占当前公司总股本的1.60%）已通过二级市场集中竞价交易方式全部出售完毕。 ...

格隆汇2月4日丨嘉欣丝绸(002404.SZ)公布，公司第一期员工持股计划（简称"本员工持股计划"）所持有 的公司股票已全部出售完毕，截至2026年2月3日，本员工持股计划持有的895万股股票（占登记日公司 总股本的1.55%，占当前公司总股本的1.60%）已通过二级市场集中竞价交易方式全部出售完毕。 ...

Core Insights - The company emphasizes the integration of cultural heritage and modern design to revitalize traditional silk products, aiming to create a unique brand identity that resonates with contemporary consumers [1][3] - The brand's strategy focuses on leveraging intellectual property (IP) to expand its market reach, particularly through collaborations with high-profile cultural events like the Spring Festival Gala [2][3] - The company is committed to technological innovation, addressing industry challenges such as low efficiency and quality standardization through a robust patent system and smart manufacturing [4][5] Cultural Foundation - The company highlights its deep-rooted connection to silk production, with a focus on storytelling and craftsmanship to engage consumers [1][3] - The transformation of traditional silk techniques into modern consumer experiences is a key aspect of the brand's strategy, aiming to make silk products accessible and desirable [1][2] Technological Innovation - The company has accumulated nearly 100 patents, creating an innovation loop that enhances production efficiency and product quality [4] - The introduction of AI technology is seen as essential for improving design and marketing processes, allowing for more efficient operations and better customer targeting [5] Market Strategy - The company aims to connect directly with consumers through a multi-channel approach, emphasizing the importance of both online and offline experiences [6][7] - Significant growth in online sales has been noted, particularly through live-streaming platforms, with a reported revenue increase of 117.23% in the first three quarters of 2025 [6][7] Global Expansion - The brand is actively pursuing international markets, positioning itself as a representative of Chinese culture and aesthetics through its overseas brand "THXSILK" [7][8] - Cross-border e-commerce sales have seen a year-on-year growth of 25.20%, indicating a successful strategy in reaching global consumers [7] Community Engagement - The company is dedicated to supporting local farmers and enhancing the silk production ecosystem, contributing to the local economy and community development [8] - The establishment of standardized silkworm breeding bases aims to improve the quality and efficiency of silk production, benefiting local farmers [8] Future Outlook - The company plans to continue its growth trajectory by focusing on digital transformation and global branding, with a clear strategy for the next 3-5 years [8]

Core Insights - The company, Taihu Xue, emphasizes its commitment to the silk industry, focusing on cultural heritage, technological innovation, and channel development to transform into a new national brand [1][2][3] Cultural Foundation - Taihu Xue is rooted in the ancient silk culture of Zhenze, aiming to revitalize traditional silk through modern design and storytelling [1] - The brand's strategy includes creative transformation of intangible cultural heritage into consumer experiences, ensuring that silk remains relevant in contemporary society [1][2] Technological Innovation - The company has accumulated nearly 100 patents, addressing industry challenges such as efficiency and standardization, and enhancing product features like antibacterial and anti-mite properties [3][4] - The establishment of a "smart factory" aims to improve production automation by 80% and achieve a 99.5% quality rate in key processes, supporting the brand's global expansion [3][4] Channel Development - Taihu Xue focuses on direct consumer engagement and omnichannel strategies, with significant growth in online sales, particularly through live commerce platforms [5][6] - The company is expanding its physical presence with "super experience stores" that allow customers to engage with the product directly, enhancing brand connection [5][6] Global Expansion - The brand is pursuing internationalization by promoting Chinese cultural aesthetics through its overseas brand "THXSILK," achieving a 25.20% increase in cross-border e-commerce sales [6] - Taihu Xue is committed to community development by establishing standardized sericulture bases and enhancing local farmers' income through a collaborative model [6] Future Outlook - The company plans to leverage its position as the "first silk stock of new national goods" to attract talent and expand partnerships, focusing on digital manufacturing and global branding [6] - The strategic vision includes a focus on product fashionization, channel omnichannelization, and operational digitization over the next 3-5 years [6]

Core Viewpoint - The "Wu Yun Year Flavor: Jiang is Waiting for You" Spring Promotion Conference in Shanghai aims to showcase Wujiang's cultural and economic offerings, inviting Shanghai residents to experience the local charm and strengthen the "Hushu Tongcheng" (Shanghai-Suzhou integration) concept [1]. Group 1: Event Overview - The promotion conference features a "main venue + outdoor display area" format with five thematic exhibition areas, creating an immersive experience of Jiangnan culture [3]. - The five exhibition areas include: Silk Fashion Zone, Quality Goods Zone, Cultural Experience Zone, New Year Goods Market, and Cultural Tourism Leisure Zone, each highlighting different aspects of Wujiang's heritage and offerings [3]. Group 2: Collaborative Agreements - Wujiang and Shanghai signed multiple cooperation agreements covering cultural tourism, industrial collaboration, and agricultural product supply, marking a shift from emotional ties to structured, in-depth industrial cooperation [5]. Group 3: Core IP Development - Wujiang has identified six core IPs: Silk, Ancient Towns, Taihu Lake, Jiang Village, Food Culture, and Cultural Streets, which are designed to be experiential and consumable, showcasing the region's strengths [6]. Group 4: Tourism and Economic Goals - By 2025, Wujiang aims to attract over one million Shanghai tourists, with a projected retail sales total of 78.532 billion yuan and 23 million visitors, transitioning from a "tourism destination" to a "consumption destination" [9]. - The region is enhancing its commercial landscape with new high-quality shopping experiences and cultural events, including the signing of a Sam's Club and the establishment of over 50 new stores [9].