Group 1 - The core idea of the article revolves around Jack Ma's vision of planting one billion trees, which has now been realized through the collaboration of personal and brand IP, specifically through Ant Forest and Alipay [2] - Jack Ma made a public appearance at Ant Forest after six years, highlighting the importance of brand engagement and personal influence in promoting environmental initiatives [2] - The article emphasizes the successful integration of personal branding with corporate social responsibility, showcasing how Ant Forest has become a significant platform for environmental awareness and action [2]