蚂蚁森林
Search documents
去广告“偷能量”:豆包手机助手自动关闭蚂蚁森林广告弹窗
Xin Lang Cai Jing· 2025-12-03 02:05
Core Points - The collaboration between Doubao and ZTE has led to the development of the nubia M153 engineering device, which features a "steal energy from Ant Forest" function [1][2] - The Doubao mobile assistant can quickly access Alipay's Ant Forest through voice control, automatically close numerous pop-up ads, and collect energy from Ant Forest, including the ability to "steal energy from friends" [1][2] - Alipay has not yet responded to inquiries regarding this feature [1][2] - The Doubao mobile assistant is built on the Doubao App and collaborates with smartphone manufacturers at the operating system level, enhancing user interaction and experience through the capabilities of the Doubao large model [1][2]
自助“偷甘蔗”爆火,偷菜游戏永不落幕
创业邦· 2025-12-02 03:14
Core Viewpoint - The article discusses the viral "stealing sugarcane" activity in Sichuan, which has attracted significant attention and participation, blending nostalgia with a unique marketing strategy that engages visitors in a playful, simulated theft experience [5][21][29]. Group 1: Activity Overview - The "stealing sugarcane" event allows visitors to pay a small entrance fee to experience a playful theft scenario in a sugarcane field, where they can cut down sugarcane while avoiding capture by staff acting as NPCs [5][6][13]. - The event became a popular attraction, drawing over a thousand visitors daily during its peak, generating nearly 10,000 yuan in sales each day [6][21]. - Similar activities have emerged across the country, with other farms adopting the concept of "stealing" fruits like oranges and apples, indicating a trend in experiential marketing [7][21]. Group 2: Marketing Strategy - The event was initiated by a local sugarcane farmer, who creatively leveraged social media to promote the activity, inviting visitors to relive childhood memories of "stealing" sugarcane [13][14]. - The farmer's innovative approach included live streaming the capture of "thieves," enhancing engagement and creating a community around the event [14][16]. - The activity not only helped sell surplus sugarcane but also reduced labor costs associated with harvesting, showcasing an effective model for rural tourism and agricultural marketing [21][29]. Group 3: Cultural and Psychological Aspects - The "stealing" experience taps into a collective nostalgia for childhood games, providing a safe environment for participants to engage in playful rebellion against societal norms [33][34]. - This phenomenon reflects a broader trend where individuals seek to escape the monotony of daily life through unconventional experiences, highlighting a desire for freedom and adventure in modern society [30][34]. - The event's success illustrates how gamification and experiential marketing can create unique consumer experiences that resonate on emotional and psychological levels [29][34].
自助“偷甘蔗”爆火,偷菜游戏永不落幕
3 6 Ke· 2025-12-02 00:11
Core Idea - The "stealing sugarcane" activity in Meishan, Sichuan, has gained popularity online, allowing visitors to pay a small fee to experience the thrill of "stealing" sugarcane while evading NPCs [1][3][5] Group 1: Activity Overview - The event charges an entrance fee of 2.99 yuan, and participants can take home sugarcane for 9.9 yuan after "stealing" it [1][3] - The activity attracted over a thousand visitors daily during its peak, generating nearly 10,000 yuan in daily sales [3] - Similar activities have emerged in other regions, such as "stealing oranges" in Deyang and "stealing apples" in Shijiazhuang [3] Group 2: Marketing Strategy - The event was initiated by sugarcane farmer Tong Pengfei, who aimed to attract attention to his sugarcane harvest [5][11] - The concept of "stealing" sugarcane taps into nostalgic childhood experiences, appealing to both young and middle-aged participants [5][19] - The activity has been promoted through social media, with participants sharing their experiences and creating a viral marketing effect [7][11] Group 3: Participant Experience - Participants engage in a playful "cat and mouse" game, where they attempt to evade capture while harvesting sugarcane [5][11] - The event includes humorous elements, such as captured participants being required to shout apologies, enhancing the entertainment value [7][11] - The experience provides a sense of thrill and rebellion without real consequences, allowing participants to enjoy a "controlled transgression" [19][20] Group 4: Economic Impact - The activity effectively reduces labor costs for the farmer while clearing out unsold sugarcane inventory [11][20] - The influx of visitors has revitalized local tourism and agricultural engagement, showcasing a novel intersection of rural resources and entertainment [11][20] - The event's success has led to discussions about similar concepts being applied to other agricultural products and locations [11][20]
“科技普惠、科技守护自然”:蚂蚁集团董事长井贤栋在IUCN大会现场致辞
Sou Hu Cai Jing· 2025-10-10 12:18
Group 1 - The 2025 IUCN World Conservation Congress will be held in Abu Dhabi, UAE, from October 9 to 15, with over 10,000 participants including heads of state, officials, and experts [1][3] - The theme of the 2025 IUCN Congress is "Transformative Nature Conservation," aiming to set priorities for nature conservation and climate change for the next decade and beyond [3] - Ant Group is the official partner of the congress, with its chairman, Jing Xiandong, emphasizing the commitment to "Technology for Inclusive Finance and Nature Protection" [3][5] Group 2 - Ant Group has been serving ordinary consumers and small businesses for over 20 years, focusing on sustainable technological innovations to create positive changes [5] - The "Ant Forest" initiative, launched in 2016, has engaged 750 million participants and resulted in the planting of 619 million trees, creating 4.79 million labor opportunities and generating 719 million RMB in labor income [8] - Ant Forest has become one of the largest environmental initiatives globally, collaborating with brands like Nike for recycling projects [8][10] Group 3 - The "Magical Species" project, initiated by Ant Forest in 2021, aims to raise public awareness of biodiversity through engaging mobile interactions [10][11] - IUCN's Red List of Threatened Species, maintained since 1963, is a comprehensive and authoritative biodiversity record, with a special edition being released in 2024 to mark its 60th anniversary [11] - Ant Group's collaboration with IUCN has led to the introduction of 12 special editions focusing on endangered species, attracting 169 million participants and distributing 1.4 billion cards [13] Group 4 - Ant Forest's success has inspired localized versions in other countries, such as "GCash Forest" in the Philippines and "Ocean Buddy" in Indonesia, aimed at protecting local marine life [15][17] - The "Ocean Buddy" program combines digital interaction with real-world whale shark conservation efforts, allowing users to earn virtual coins to support rescue teams [17][20] - The innovative approach of combining public education with action is seen as a transformative path towards achieving sustainable development goals [20]
对话蚂蚁集团CSO彭翼捷:碳中和还面临哪些挑战? | 财之道
Xin Lang Cai Jing· 2025-09-28 02:01
Core Insights - Ant Group's senior vice president and chief sustainability officer emphasized that AI and digitalization are becoming key forces in global green development [2][3] - The focus of international discussions has shifted from concepts to actionable strategies, with a consensus on "technology empowerment" [4][5] - Ant Group aims to achieve net-zero emissions by 2030, with a specific target of using 30% renewable energy by 2025 [4][6] Technology and Innovation - Ant Group has conducted three consecutive years of Scope 3 carbon assessments, focusing on data centers as a key area for carbon reduction [5][6] - The company has improved CPU efficiency by five times since 2017 through innovations in power scheduling and peak management [6] - Ant Group is exploring the establishment of a green innovation platform to gather cutting-edge technologies globally [7] International Strategy - The core of Ant Group's international strategy is inclusive payment, which enhances transaction efficiency and transparency in developing countries [3][9] - The company aims to create both commercial and social value through its business operations, integrating social responsibility into its core mission [3][9] - Ant Group is considering sharing its technology and methodologies globally, as seen with the GForest initiative in the Philippines [8] Digital Healthcare - Ant Group is integrating AI into grassroots healthcare, exemplified by the "101 Doctor" AI system in Xinjiang, which aids local doctors in improving diagnostic accuracy [3][10] - The initiative not only addresses healthcare accessibility but also supports rural revitalization efforts [10] Future Outlook - The company believes that addressing energy consumption issues is crucial for the scalability of AI technologies [3][11] - Ant Group maintains an optimistic view on AI's potential to reshape work processes and enhance social operational efficiency, ultimately contributing to carbon reduction [11]
马云现身阿里园区酒吧!今年以来多次被“偶遇”
Sou Hu Cai Jing· 2025-09-17 08:40
Core Viewpoint - Jack Ma was spotted at the HHB music bar, which he founded in January 2019, indicating his continued involvement with Alibaba and its ecosystem despite his retirement [4][7]. Group 1: Recent Appearances - Jack Ma was seen wearing a white cap and dark t-shirt at the HHB music bar, which recently relocated closer to Alibaba's global headquarters [4]. - This is not the first time Jack Ma has made public appearances this year; he was seen at various Alibaba events, including a visit to the Alibaba Hangzhou campus in February and a speech at the Alibaba Cloud's new fiscal year launch in April [4]. - In July, he was spotted cycling near West Lake, engaging with fans, and in August, he visited the "Ant Forest" project, emphasizing the importance of water for sustainable development in extreme environments [5]. Group 2: Background Information - Jack Ma officially retired as chairman of Alibaba on September 10, 2019, and stepped down from the board on September 30, 2020, marking his exit from the public eye [7]. - Despite his retirement, he expressed that he would always be available to support Alibaba if needed, indicating a lasting connection to the company [7].
马云现身阿里园区HHB酒吧
Sou Hu Cai Jing· 2025-09-17 05:21
Core Viewpoint - Jack Ma was spotted at Alibaba's digital ecosystem innovation park, indicating his increased presence and engagement with the company after a period of absence [1][13]. Group 1: Recent Appearances - Jack Ma was seen at HHB music bar, which recently relocated closer to Alibaba's global headquarters [1]. - He has made multiple public appearances in 2023, including visits to Alibaba's Hangzhou campus and other company events [3][5][8]. - Ma's presence at various company locations suggests a renewed involvement in Alibaba's operations and culture [13]. Group 2: Company Performance - Alibaba's stock (9988) opened up 2.74%, reaching a nearly four-year high, with a total market capitalization returning to 3 trillion HKD [3]. - The stock has seen a cumulative increase of over 96% this year, reflecting strong investor confidence [3]. Group 3: Company Initiatives - During a recent event, Ma emphasized the importance of technology in enhancing human life and ensuring that AI serves humanity better [5]. - He has been actively encouraging employees to maintain an entrepreneurial spirit and continue innovating [8].
马云现身阿里园区酒吧,众人大喊“马老师”!内部人士:他回归是绝不可能的
Sou Hu Cai Jing· 2025-09-17 03:30
Core Insights - Jack Ma was spotted at HHB bar in Jinan, accompanied by Alibaba executive Shao Xiaofeng, indicating his active presence in the public eye after retirement [1] - Alibaba's stock price increased by 2.74%, with a total market capitalization returning to HKD 3 trillion, and the stock has risen over 96% this year [3] - Jack Ma has made multiple public appearances in 2023, emphasizing the importance of technology in enhancing human life and encouraging innovation among employees [4][6] Company Developments - Jack Ma's recent appearances include events at Alibaba's headquarters and various company initiatives, showcasing his ongoing influence within the company [4][6] - The "Entrepreneurship Cabin" at Alibaba's global headquarters was unveiled, replicating the original location where Ma and his team started their venture, reinforcing the company's entrepreneurial spirit [4] - There were rumors about Ma's potential return to a leadership role at Alibaba, which were denied by both Ma and internal sources, affirming that he has never truly left the company [10] Industry Context - The tech industry is witnessing a focus on the role of AI in enhancing human capabilities rather than replacing them, as articulated by Jack Ma during his speeches [4] - The emphasis on sustainable development and ecological restoration was highlighted during Ma's visit to "Ant Forest," reflecting the industry's growing commitment to environmental issues [6]
马云现身阿里园区酒吧,众人大喊“马老师”!今年已多次在国内现身
Sou Hu Cai Jing· 2025-09-17 03:01
Core Viewpoint - Jack Ma has been increasingly visible in public events throughout 2023, signaling a potential shift in his engagement with Alibaba and its employees [3][10]. Group 1: Recent Appearances - On September 16, Jack Ma was spotted at the HHB bar in Jinan, accompanied by Alibaba executive Shao Xiaofeng, appearing in good spirits [1]. - Ma has made multiple public appearances this year, including a visit to Alibaba's Hangzhou campus in February and a speech at the Alibaba Cloud new fiscal year launch in April, where he emphasized the importance of technology serving humanity [3]. - In May, Ma encouraged employees at the newly unveiled "Lakeside Cabin," a replica of Alibaba's original startup location, to maintain their entrepreneurial spirit [3]. Group 2: Company Performance - Alibaba's stock (09988.HK) rose by 2.74%, with its market capitalization returning to 3 trillion HKD, and the stock has increased by over 96% this year [4]. Group 3: Public Engagements and Initiatives - In June, Ma was seen at the Ele.me work area and participated in a Taobao flash sale meeting, showcasing his ongoing involvement with Alibaba's operations [6]. - He was also spotted cycling near West Lake in July and visited the "Ant Forest" initiative in August, discussing sustainable water resources and ecological restoration [6]. Group 4: Background Information - Jack Ma, born on September 10, 1964, is a co-founder of Alibaba and has held various leadership roles, including CEO and Chairman, before retiring in September 2019 [8]. - Despite rumors of a return to a leadership role, internal sources have confirmed that Ma's return to a formal position at Alibaba is not expected [10].
马云现身阿里园区酒吧,今年已多次在国内现身;阿里港股总市值重回3万亿港元
Sou Hu Cai Jing· 2025-09-17 01:56
Core Viewpoint - Jack Ma has been making multiple public appearances in China this year, indicating a potential re-engagement with Alibaba and its employees, despite previous retirement announcements [3][12][14]. Group 1: Recent Appearances - On September 16, Jack Ma was spotted at the HHB bar in Alibaba's B district, accompanied by senior executive Shao Xiaofeng, appearing in good spirits [1]. - Ma has made several notable appearances, including at Alibaba's Hangzhou campus in February and during the Alibaba Cloud new fiscal year launch in April, where he emphasized the importance of technology serving humanity [3]. - He was also seen at the "Entrepreneurship Apartment" on May 9, encouraging employees to maintain their entrepreneurial spirit [6]. Group 2: Company Performance - Alibaba's stock has shown significant growth, with a 2.74% increase on the day of reporting, bringing its total market capitalization back to 3 trillion HKD, and a year-to-date increase of over 96% [4]. Group 3: Public Engagements - Ma has been actively engaging with employees and the public, including a visit to the "Ant Forest" project, where he discussed sustainable water resources and ecological restoration [10]. - His appearances often include interactions with employees, showcasing a commitment to the company's culture and values [6][8]. Group 4: Clarifications on Return - There have been rumors regarding Ma's potential return to a leadership role at Alibaba, which he has denied, stating he has not heard of such plans, and internal sources confirm that a return is not possible [14].