年种一亿棵树！很多人都疑惑！他通过，个人IP和品牌IP联动，马云与支付宝的蚂蚁森林 #马云 ##个人 ip##商业思维##马云参观蚂蚁森林##品牌联动##马云现身蚂蚁森林##马云现身蚂蚁森林和柠条比高##马 云时隔六年再现身蚂蚁森林##顶级商业思维##蚂蚁森林##支付宝##马云##ip# 0:00 马云当年说的话，终于实现了！一 ...

曾经，那位声称"对钱没兴趣"的马云，如今坐在一片西瓜地旁，银发飘飘，笑容纯真如同孩童。这片土地，与他九年前初立誓言时的荒芜景象已截然不同。 九年前，马云在内蒙古阿拉善的荒漠中许下承诺：每年种植一亿棵树。当时，这个宏愿如同天方夜谭，遭到了网友们的无情嘲讽："又在吹牛了"，"沙漠种 树？做梦吧！"质疑声此起彼伏，几乎无人相信这个不起眼的支付宝小功能能掀起什么波澜。 蚂蚁森林的成功证明了，在数字化时代，承诺可以变得真实可信，行动可以变得透明可见。这种思维模式在其他领域同样具有无限可能，数字化教育、数字 化扶贫、数字化养老等领域都可能因此找到新的解决方案。当技术成为连接个人善意与社会需求的桥梁时，改变世界将变得触手可及。 但蚂蚁森林的成功并非仅靠技术创新。项目组与中科院合作研发保水剂，建设地下储水系统，每公顷土地铺设500米长的灌溉管道，投入远超传统种树方 法。种植的梭梭树和沙柳适应当地环境，存活率高达85%。现场配备监控摄像头24小时监测，林业局定期派人检查，确保每一棵树的健康成长。清华大学环 境学院的研究显示，项目区的生物多样性指数提升了38%。 蚂蚁森林不仅改变了荒漠的命运，更改变了人与人之间的信任方式。曾经， ...

前言 2016年，马云在支付宝里加了个种树功能，张口就说要每年种一亿棵，当时网友笑他想得美。 九年过去，蚂蚁森林真的种下了4.2亿棵树，荒漠变成了绿洲，6亿人都成了种树达人。 马云到底用了什么魔法？这套玩法还能复制到哪里？ 作者-山 从天方夜谭到震撼现实，131万如何变成4.2亿 2016年那个秋天，马云说了句疯话。 在支付宝里搞个种树游戏，每年要种一亿棵树，把西北的荒漠给"搞定"。 当时所有人的反应都是一个字：呵。网友们在评论区里各种嘲讽，说马云这是吃饱了撑的，手机上种树能种出什么花来。 第一年，蚂蚁森林真的种了131万棵树。数字不大，但总算是开了个头，让那些看笑话的人稍微收敛了点。 第二年，数字猛增到1300万棵。 这下大家开始有点不淡定了。 到了2019年，数字突破了一亿棵。马云兑现了当初的承诺，那些当年嘲笑他的人，现在都不知道该说什么好。 环保专家摇头，说沙漠治理哪有这么简单。 就连支付宝内部都有人打鼓。 但马云偏偏就是这么个人，越是别人觉得不可能的事，他越要试试。 2023年，这个数字变成了4.2亿棵。 不是4.2万，不是4.2千万，是4.2亿。 最近马云现身项目区，站在那片绿色的土地上，手里拿着西 ...

Core Insights - Alibaba founder Jack Ma visited the "Ant Forest" project in a desert area for the first time in six years, highlighting the project's significance in promoting environmental sustainability [2] Group 1: Project Overview - The Ant Forest project was launched in August 2016 during a period of rapid growth in online payments in China, aiming to retain users for Alipay [5] - The initiative encourages users to engage in low-carbon activities, such as green travel and paying utility bills through Alipay, to accumulate green energy and plant trees, thus giving their actions a noble purpose [6] Group 2: User Engagement and Impact - As a result of the Ant Forest initiative, Alipay's daily active users surged by 40% in Q1 2017, nearly doubling compared to the previous year [6] - By April 2019, the number of Ant Forest users reached 500 million, demonstrating significant user engagement [7] Group 3: Environmental Achievements - Since its inception, the Ant Group has pledged over 4 billion yuan for the Ant Forest project, supporting desertification control and ecological restoration across 13 provinces in China, resulting in the planting of over 600 million trees [7]

Group 1 - Ford and SK On's joint venture faces surplus in electric vehicle battery supply, indicating weakened demand for electric vehicles in the U.S. [3] - The U.S. White House has launched an official TikTok account, with the first video featuring various government officials [4] - Meituan's international delivery brand Keeta has launched in Qatar and plans to enter the Brazilian market in a few months [5][6] Group 2 - The China Coal Transportation and Marketing Association reported a slight increase in daily coal production in early August, with steady recovery in coal sales as market demand gradually releases [6][7] - Jack Ma visited Ant Forest after six years, emphasizing the importance of water resources for sustainable development and the significance of ecological restoration [8] - CITIC Securities believes the liquor industry is rapidly bottoming out, with leading companies likely to benefit from channel adjustments if consumer demand improves [9] Group 3 - Arm Holdings has reportedly hired Amazon's AI chip director to aid in its self-developed chip initiatives [10] - SF Express expects its profit attributable to shareholders for the first half of 2025 to grow by no less than 100% year-on-year, with revenue expected to increase by at least 45% [11] - Meta's CEO Mark Zuckerberg plans to further restructure the company's AI division, potentially increasing internal turbulence [12] Group 4 - The official website for the game "Black Myth: Wukong" has launched, with the developers expressing confidence in making refreshing changes while reflecting on past shortcomings [13] - A study indicates that the first-day price increase of U.S. IPOs is often underestimated, with evidence suggesting valuations may be undervalued by up to 40% [14] - Microsoft's Azure revenue is expected to exceed company forecasts due to increased demand for AI inference driven by the launch of GPT-5, with projections indicating AI business revenue could reach $42 billion by 2026 [14]

退休后的马云如今都在干些什么呢？ 图源：微博 除了强调水资源可持续发展以外，还发生了一件有趣的事。 那就是马云同一颗柠条树"比高"，果然大佬来到此地也要留下一张照片记录。不愧是大家起早贪黑在线上收集能量种下的树，这眼瞅着要比马云高出不少。 当然也别小看了这柠条树，虽然人家其貌不扬，但本领可不小。其根系密集，不仅能紧紧抓住土壤和沙粒，还能有效减缓地表径流，减少水土流失。关键人 家还耐高温、严寒、风沙、贫瘠，主打一个"生存大师"。小雷想，这也是为什么蚂蚁森林项目如此青睐它的原因。 答案是：视察蚂蚁森林。 据媒体最新消息，8 月 19 日，也就是昨日，马云现身内蒙古科右中旗的科尔沁沙地，来到蚂蚁森林 464 号林。一边吃着西瓜，一边在与当地护林员讨论树 木生长的情况。在视察的过程中，特别强调了"水资源是可持续发展的核心挑战"。 的确，水资源的重要性不言而喻。无论是我们日常生活，还是生态系统监控和经济的发展，都离不开水。而蚂蚁森林项目通过植树造林等方式，在涵养水 源、保持水土方面起到了至关作用。 马云的此次现身，不仅是对蚂蚁森林过往成就予以肯定，也希望能在自己和大家的共同努力下，让生态环境得到有效改善。 其实，马云对 ...

Core Insights - Jack Ma, the founder of Alibaba, made a rare visit to the "Ant Forest" project after six years, focusing on ecological restoration and sustainable development challenges [1] - The visit has garnered significant attention, highlighting the importance of water resource management in extreme environments [2] Group 1: Project Achievements - As of April 22 this year, the Ant Group has donated over 4 billion yuan through the "Ant Forest" project, supporting desertification prevention and ecological restoration in 13 provinces [5] - The project has successfully planted 600 million trees, with over 90% located in the core area of the "Three-North" shelter forest program, contributing significantly to sandstorm control and land greening in northern China [5] Group 2: Community Engagement - The "Ant Forest" project has mobilized over 550 million users through an "Internet + Public Welfare" model, raising awareness about desertification and climate change [5] - Jack Ma's visit underscores the collaborative efforts between enterprises and society in promoting ecological construction [5]

文 蓝鲨消费&蓝鲨财经社 魏强 8月19日，阿里集团创始人马云闪现沙漠，探访"蚂蚁森林"。视频显示，过程中，马云一边行走一边与 当地工作人员交流，马云还站在一棵树旁与树比高。 近期蓝鲨消费&蓝鲨财经社跟某头部餐饮集团高管交流时获悉，这次阿里号称要补贴500亿的外卖大 战，表面上看是阿里合伙人蒋凡在指挥，但实际上是马云在背后坐镇，饿了么董事长兼CEO范禹直接向 马云汇报。这也可以理解，毕竟这是几百亿投入量级的商战，京东、美团前台是CEO许冉，美团核心本 地商业CEO王莆中，实际上背后都是京东创始人刘强东、美团创始人王兴在压阵。 而蚂蚁集团6月发布了AI医疗健康产品——AQ。据蚂蚁集团副总裁、AQ总经理张俊杰介绍，AQ这个名 字确实是马云起的。当年，马云在杭州师范学院当学生会主席，有一个女同学突然生病了，马云跟几个 同学一起将她送到医院。一个年轻的男医生很"直男"地告诉他们，有个药很贵但有效，能筹到钱就打； 如果不能，回去筹钱后再打。他们就说，先打再看看多少钱，打完之后女生马上就好了。 马云在内部讲这个故事的意思是，希望用户找蚂蚁集团医疗健康应用寻求帮助的时候，AQ这个产品不 要像直男一样冷冰冰地回答问题，而要懂 ...

Core Viewpoint - The article highlights the recent public appearances of Jack Ma, emphasizing his engagement with ecological initiatives and the importance of sustainable development, particularly through Ant Forest's efforts in ecological restoration [3][5]. Group 1: Jack Ma's Recent Activities - Jack Ma has been frequently spotted in Hangzhou, with notable appearances including a visit to the Alibaba headquarters and interactions with employees, encouraging innovation and entrepreneurial spirit [5]. - On July 17, a video surfaced showing Jack Ma cycling by West Lake, where he greeted fans, indicating his approachable demeanor [5]. - Ma's presence at various events, such as the 20th anniversary of Ant Group and discussions on AI, reflects his ongoing involvement in the company's strategic direction [5]. Group 2: Focus on Sustainability - During a recent visit, Ma emphasized that water resources are a core challenge for sustainable development and praised Ant Forest's role in ecological restoration under extreme conditions [3]. - The article underscores the significance of technology in enhancing human life, as articulated by Ma during his speeches, where he stated that the responsibility of tech professionals is to ensure AI serves humanity better [5].

2025.08.19 本文字数：434，阅读时长大约1分钟 据媒体消息，19日下午，阿里巴巴创始人马云时隔六年再次前往荒漠地区，探访"蚂蚁森林"。 探访期间，马云还站在一棵树旁与树比高。 据新华网此前报道，9年来，蚂蚁集团通过"蚂蚁森林"项目已累计协议捐资40多亿元，由公益组织和专 业机构实施植树造林，支持内蒙古、甘肃、河北、陕西、宁夏、新疆等13个省区市的荒漠化治理和生态 修复，已种下的6亿棵树。值得关注的是，超9成树木被种在"三北"工程三大标志性战役核心区。 微信编辑| 苏小 第一财经持续追踪财经热点。若您掌握公司动态、行业趋势、金融事件等有价值的线索，欢迎提供。专 用邮箱：bianjibu@yicai.com （注：我们会对线索进行核实。您的隐私将严格保密。） 视频显示，马云在探访过程中，一边行走一边与当地种树工作人员深入交流。 他表示，水资源是可持续发展的核心挑战，同时肯定了蚂蚁森林在极端环境下坚持生态修复的重要意 义。 ...