传媒互联网行业交流 20251121 摘要 互联网行业在 2025 年的广告投放情况如何？ 2025 年互联网行业表现强劲，对分众传媒贡献显著。今年阿里巴巴对分众传 媒的广告投放非常积极，并且覆盖其全生态产品，包括淘宝天猫、支付宝、闲 鱼等多个业务板块。这种多元化布局使得阿里巴巴今年在分众传媒上的总广告 预算预计达到 16 亿元，相比去年的约 9..8 亿元有明显增幅。这一趋势反映出 互联网行业整体对品牌推广投入力度加大，从而推动了分众传媒相关业务的大 幅增长。 今年互联网广告收入的主要驱动力是什么？ 分众传媒 2025 年 7-9 月营收增长，但 9 月增速放缓至 2.36%，受外卖 大战降温和中秋节推迟影响。LCD 电视、框架海报和智能屏保持增长， 影院媒体收入同比下滑。 2025 年第三季度消费品广告投放略有下滑，白酒和学习机广告减少， 但互联网行业表现强劲，阿里巴巴广告投放显著增加，预计全年预算达 16 亿元，同比增长明显。 2025 年第三季度汽车、金融和旅游行业广告收入显著增长，分别同比 增长 30.5%、77.9%和 58%，头部车企贡献突出。客户数量减少，但 大型客户增加预算投入，提升整体营收 ...

记者丨王俊 章驰 编辑丨肖潇 一批平台即将成为你的个人信息"守门人"。 11月22日，国家互联网信息办公室、公安部发布《大型网络平台个人信息保护规定（征求意见稿）》（以下简称"征求意见 稿"），明确了对大型网络平台的认定标准，以及应履行的个人信息保护义务。 根据征求意见稿，除却阿里、腾讯、蚂蚁、字节跳动、百度、微博、小红书等互联网平台，DeepSeek、MiniMax、Kimi等迅速 增长的AI公司，以及OPPO、vivo、荣耀等智能终端厂商，不少用户规模也满足征求意见稿中的"用户超5千万或月活超1千万"等 条件，同样可能进入大型网络平台的序列。 "能力越大、责任越大"，这一原则贯穿了数字经济监管始终。该征求意见稿与9月份发布的《大型网络平台设立个人信息保护监 督委员会规定》一脉相承，均可被视为个人信息保护法第58条"守门人条款"以及《网络数据安全管理条例》对大型平台规定的 配套文件。 配套文件的规定，待正式版本发布后，将对上述平台的个人信息保护合规带来重要影响。 AI新贵进入大型平台监管射程？ 4年前，个人信息保护法正式实施。其中第58条创设了"守门人"制度：对于提供重要互联网平台服务、拥有巨大用户数量的企 ...

记者丨王俊 章驰 编辑丨肖潇 一批平台即将成为你的个人信息"守门人"。 11月22日，国家互联网信息办公室、公安部发布《大型网络平台个人信息保护规定（征求意见稿）》（以下简称"征求 意见稿"），明确了对大型网络平台的认定标准，以及应履行的个人信息保护义务。 根据征求意见稿， 除却阿里、腾讯、蚂蚁、字节跳动、百度、微博、小红书等互联网平台，DeepSeek、MiniMax、 Kimi等迅速增长的AI公司，以及OPPO、vivo、荣耀等智能终端厂商，不少用户规模也满足征求意见稿中的"用户超5 千万或月活超1千万"等条件，同样可能进入大型网络平台的序列。 "能力越大、责任越大"，这一原则贯穿了数字经济监管始终。该征求意见稿与9月份发布的《大型网络平台设立个人信 息保护监督委员会规定》一脉相承，均可被视为个人信息保护法第58条"守门人条款"以及《网络数据安全管理条例》 对大型平台规定的配套文件。 配套文件的规定，待正式版本发布后，将对上述平台的个人信息保护合规带来重要影响。 A I新贵进入大型平台监管射程？ 4年前，个人信息保护法正式实施。其中第58条创设了"守门人"制度：对于提供重要互联网平台服务、拥有巨大用户数 ...

Core Viewpoint - The practice of "cashing out" loans through platforms like Alipay and WeChat, and then lending that money to others, is illegal and can lead to the invalidation of loan contracts and potential criminal charges [1][4][5]. Group 1: Legal Implications - The Beijing Second Intermediate People's Court reported that from 2022 to September 2025, it handled 172 cases related to the illegal practice of cashing out loans, with over 70% being recognized as loan extraction and re-lending [1][3]. - Contracts formed under the practice of cashing out loans are deemed invalid, and in cases of disputes, only the principal amount may be returned without interest [5][6]. Group 2: Risk Factors - Borrowers often face financial difficulties and seek help from lenders, who may overlook legal risks due to personal trust, leading to disputes when repayments are not made [3][5]. - Lenders may engage in complex schemes involving multiple credit cards to create "time gaps" for cashing out, which complicates financial tracking and can negatively impact credit scores [4][5]. Group 3: Regulatory Recommendations - The court emphasizes the need for individuals to resist engaging in illegal lending practices and to adhere strictly to credit card usage regulations [6]. - Financial institutions and regulatory bodies are encouraged to develop comprehensive risk prevention mechanisms and improve loan management capabilities to ensure the legality of loan purposes [6].

Core Insights - Ant Group's CTO He Zhengyu stated that the Lingguang App is currently not integrated into the Alipay App, emphasizing that the decision is not about avoiding integration but rather about not compromising product quality for AI features [2] - He also mentioned that AI capabilities have already been expanded across many products, indicating a broader application of AI within the company's ecosystem [3] Group 1 - The Lingguang App's current status regarding integration with Alipay is clarified, highlighting a strategic approach to product development [2] - The relationship between Lingguang App and Qianwen App is described as a collaborative effort towards achieving AGI (Artificial General Intelligence), suggesting a shared vision and partnership [3]

Core Viewpoint - Douyin has initiated offline payment testing, allowing consumers to use Douyin Pay in daily shopping and dining scenarios, aiming to simplify the payment process and enhance user experience [1][6]. Group 1: Douyin Pay Development - Douyin Pay has obtained an internet payment license through the acquisition of Wuhan Hezhong Yibao Technology Co., which was officially renamed Douyin Payment Technology Co., Ltd. in June 2024 [3][4]. - Following the acquisition, Douyin Pay has expanded its services to include offline payment capabilities, significantly increasing its e-commerce gross merchandise volume (GMV) from 200 billion yuan to 3.43 trillion yuan by 2024, making it the third-largest player in the market [4][10]. - Douyin Pay's registered capital has increased to 3.15 billion yuan, positioning it as the fourth-largest payment institution in China [17]. Group 2: Competitive Landscape - The Chinese mobile payment market is dominated by Alipay and WeChat Pay, which together hold over 90% market share, making competition for Douyin Pay challenging [12][14]. - Alipay's transaction volume is projected to reach 200 trillion yuan in 2024, with a slight increase expected in 2025 [14]. - Douyin Pay's rapid expansion into payment scenarios and financial services, including consumer loans and installment payments, is seen as a direct response to the competitive pressure from Alipay and WeChat Pay [19][21]. Group 3: Strategic Initiatives - Douyin is focusing on building a comprehensive financial ecosystem by integrating payment services with its content and e-commerce platforms, aiming to replicate successful models like Alipay's Yu'ebao [11][21]. - The company is also exploring cross-border payment solutions, starting with TikTok's e-commerce initiatives in markets like Indonesia and the UK [10][11]. - Douyin Pay's promotional strategies, such as offering zero-interest loans, are designed to attract more users and enhance its financial service offerings [19][21].

Core Insights - Douyin has quietly initiated offline payment acceptance tests, allowing consumers to use Douyin Pay for transactions in supermarkets and restaurants, aiming to simplify the payment process and enhance user experience [2] - Alipay is currently offering significant discounts, reducing the cost by 2 yuan per transaction, which is a strategic response to competition from emerging rivals like Douyin Pay and Xiaohongshu [2] Group 1: Douyin Pay Development - Douyin Pay was established following the acquisition of Wuhan Hezhong Yibao Technology Co., which provided Douyin with an internet payment license, facilitating its business expansion [4] - After the acquisition, Douyin Pay launched and cut off external links to platforms like Taobao and JD, creating a closed-loop system for transactions, payments, and logistics [4][11] - Douyin's GMV surged from 200 billion yuan to 3.43 trillion yuan by 2024, positioning it as the third-largest player in the market [4] Group 2: Competitive Landscape - The mobile payment market in China is dominated by Alipay and WeChat Pay, which together hold over 90% market share, making it challenging for Douyin Pay to gain significant traction [13][16] - In 2024, the mobile payment transaction volume in China exceeded 350 trillion yuan, with projections to reach 687.5 trillion yuan by 2025 [16] - Alipay maintained a market share of 54.5% in 2024, with transaction volumes expected to surpass 220 trillion yuan in 2025 [17] Group 3: Strategic Moves and Future Plans - Douyin Pay is expanding its services to include offline payment capabilities, enhancing local life service offerings [7][11] - Douyin is also exploring cross-border payment solutions, starting with TikTok's e-commerce initiatives in markets like Indonesia and the UK [11] - Douyin Pay's registered capital has increased to 3.15 billion yuan, positioning it as the fourth-largest payment institution in China [19] Group 4: Financial Services and User Engagement - Douyin Pay is actively developing financial services similar to Alipay, including "放心借" (Safe Borrow) and "抖音月付" (Douyin Monthly Payment), to attract users into its financial ecosystem [19][21] - The company aims to replicate successful models from Alipay, potentially launching products akin to "余额宝" (Yu'ebao) to enhance its appeal [23]

11月19日，记者获悉，夸克AI眼镜与支付宝的合作再次升级，双方将在实现"看一下支付"的基础上，夸 克AI眼镜新增准心辅助、骨传导拾音等独家能力，为用户带来更高效、更安全的支付体验。 目前，夸克AI眼镜支持多种收款码、融合码、"碰一下"设备等。相关人士透露，夸克AI眼镜与支付宝未 来有望继续发挥协同优势，拓展停车场缴费、扫码骑行、生活服务以及在线点单等更广泛的场景，并持 续推动AI眼镜支付智能体等方向的深度创新。 多方消息显示，夸克AI眼镜将于11月27日举办新品发布会，首批产品计划于12月初开始发货。 在支付过程中，夸克AI眼镜通过"准心辅助"功能，能够更准确地对焦并识别各类收款码，显著提升扫码 效率与整体体验。同时，支付界面也针对智能眼镜使用场景进行了优化，使支付流程更加直观、便捷。 在支付安全性方面，针对可能出现的噪音干扰、语音识别不清等问题，夸克AI眼镜搭载由5个麦克风与 1个骨传导单元组成的声学阵列，更好的进行收音，搭配金融级声纹验证的组合，结合支付宝多维度风 控系统，进一步强化支付过程的安全性。 ...

本报讯 （记者袁传玺）11月19日，记者获悉，夸克AI眼镜与支付宝的合作再次升级，双方将在实现"看 一下支付"的基础上，新增准心辅助、骨传导拾音等独家能力，为用户带来更高效、更安全的支付体 验。 在支付过程中，夸克AI眼镜通过"准心辅助"功能，能够更准确地对焦并识别各类收款码，显著提升扫码 效率与整体体验。同时，支付界面也针对智能眼镜使用场景进行了优化，使支付流程更加直观、便捷。 在支付安全性方面，针对可能出现的噪音干扰、语音识别不清等问题，夸克AI眼镜搭载由5个麦克风与 1个骨传导单元组成的声学阵列，更好地进行收音，搭配金融级声纹验证的组合，结合支付宝多维度风 控系统，进一步强化支付过程的安全性。 目前，夸克AI眼镜支持多种收款码、融合码、"碰一下"设备等。相关人士透露，夸克AI眼镜与支付宝未 来有望继续发挥协同优势，拓展停车场缴费、扫码骑行、生活服务以及在线点单等更广泛的场景，并持 续推动AI眼镜支付智能体等方向的深度创新。 消息显示，夸克AI眼镜将于11月27日举办新品发布会，首批产品计划于12月初开始发货。 ...

Core Insights - The article discusses the evolution of cross-border payment systems in China, highlighting the shift from outbound payments by Chinese consumers to facilitating inbound payments for foreign visitors and supporting Chinese enterprises in international transactions [1][3][5] - The growth of cross-border payment demand is driven by increased international exchanges, the rising recognition of Chinese goods and services abroad, and the feasibility of exporting domestic technological expertise [2][4] Group 1: Current Landscape of Cross-Border Payments - Chinese payment institutions are actively working to create a seamless payment experience for both outbound Chinese consumers and inbound foreign visitors [1][3] - In major cities like Shenzhen, Hong Kong, and Singapore, Chinese tourists can easily use local payment platforms, while foreign visitors can link their wallets or international cards to Chinese payment systems [1][2] - The current cross-border payment ecosystem is evolving to address the complexities of both individual and enterprise needs, with a focus on enhancing user experience and operational efficiency [3][4] Group 2: Innovations and Developments - Recent innovations include Tencent's launch of the "Global Cashier" service, which aims to streamline the payment process for foreign users in China by allowing them to use familiar payment methods [4][5] - The "Unified Cross-Border QR Code Gateway" is being developed to standardize payment processes across different countries, facilitating easier transactions for foreign visitors [6][8] - AI technology is being integrated into payment systems to enhance security and user experience, significantly reducing fraud rates and improving transaction efficiency [9] Group 3: Market Dynamics and Future Outlook - The market for cross-border payments is characterized by a competitive landscape where large state-owned banks primarily serve large enterprises, while third-party payment providers target small and medium-sized businesses [5][6] - The anticipated future of cross-border payments includes a reduction in the perception of cross-border transactions, making them as simple as domestic payments [2][7] - The collaboration among various payment platforms and institutions is essential for expanding the overall market and enhancing transaction volumes [7][8]